Facebook shows you numbers. LinkedIn shows you decision-makers.
You invest in Facebook advertisements. You get likes. You get comments. You even get leads. Then you call them. They’re students. Freelancers. Job seekers. Not one individual who can sign a contract for your B2B service.
The numbers looked good. The engagement seemed real. However, you were selling to the wrong market. You couldn’t see it. You spent blind.
LinkedIn exposes who actually holds the budget.
It is a site designed for business people whose profile will include their job title, company, and decision-making authority in full detail. You know who is in charge of procurement at the RMG factories in Gazipur. Who is in charge of the IT infrastructure in Motijheel banks. Who makes marketing budgets in telecom companies in Gulshan.
This is not guesswork built on interest tags. This is confirmed professional information that depicts actual business levels. You target the one who writes checks. Not the person who scrolls to have fun.
That is the distinction between throwing money at the misplaced audiences and reaching out to the real B2B buyers.
Which Platform Actually Works for B2B in Bangladesh?
It is not a question of whether LinkedIn or Facebook can work for B2B services. Both can generate leads. Bangladesh has users of both. The two provide advertising services.
The actual question is: what platform will help you connect with people who have the authority and budget to hire your services?
Facebook has an estimated 52.90 million BD users. LinkedIn has approximately 8 million. Facebook appears to be the obvious choice. More people means more opportunities.
However, B2B is not about reaching out to more. It is all about accessing the right people.
The 8 million LinkedIn users in Bangladesh comprise CEOs, directors, managers, and heads of departments. They are there on the platform for professional purposes – networking, hiring, and reading about business solutions. They are in a business mindset when they see what you have to say.
Amongst the 53 million Facebook users, there are teenagers who post memes and housewives who read recipes. Business owners do use Facebook, yes. But they are browsing through family pictures and cricketing results. They are not thinking about vendor selection when they see your ad.
You are not making a platform decision. You are making a decision between work situations and leisure.
The Audience Quality Gap Nobody Talks About
The Facebook targeting enables you to choose interests like “business owner” or “entrepreneurship.” Looks perfect for B2B. You launch campaigns targeting these interests in Dhaka.
The results? Leads provided by network marketers. Dropshippers. MLM participants. Business content is popular with people with an interest in business, and not with people who have an established business that requires your services.
Interests are ascertained by Facebook based on behavior, what people like, share, and click. A viewer who views an inspirational business video is labeled as a person who is interested in business. However, by watching Gary Vee compilations, they do not dictate the procurement decisions.
The LinkedIn targeting is based on checked professional information. You choose “Procurement Manager” at “Companies with 200+ employees” in “Manufacturing Industry” in “Dhaka Division.” You are not addressing the people who are interested in procurement. You are aiming at buyers whose verified job is procurement.
The disparity is revealed in the response rates. B2B campaigns made through LinkedIn normally land more qualified leads compared to those made through Facebook, despite the cost per click being higher. You pay more per click. Nevertheless, every click belongs to a person who can be a real client.
One platform provides you with interested scrollers. The other provides you with decision-makers.
LinkedIn vs Facebook for Bangladesh B2B: Comparison Table
| Metric | What This Means | ||
| Users in Bangladesh | 8 million | 52.90 million | Facebook has 9x more users, but quantity doesn’t equal quality |
| Average CPC | $2-10 | $0.26-1.00 | LinkedIn costs 10x more per click, but delivers qualified clicks |
| Cost Per Qualified Lead | $8-12 | $15-25 | LinkedIn actually delivers cheaper qualified leads despite higher CPC |
| Decision-Maker Targeting | Precise (verified job titles) | Imprecise (interest-based) | LinkedIn targets by actual authority; Facebook targets by behavior |
| User Mindset | Professional/Business mode | Personal/Entertainment mode | Context determines receptiveness to B2B messaging |
| Best Use Case | Direct prospecting & lead gen | Remarketing & brand awareness | Each platform has distinct strategic roles |
| Sales Navigator Cost | $79.99/month | N/A | Premium tool provides 150x ROI for systematic prospecting |
| Ideal Content Type | Thought leadership, case studies | Behind-the-scenes, culture content | Different platforms reward different content strategies |
Does Facebook Work for B2B Services in Bangladesh?
Facebook is the best awareness and nurturing tool – getting your brand in front of your potential clients until they remember you. It is great for driving traffic to the educational content. It has strength in remarketing to visitors of websites. It is effective in advertising webinars or events in the industry.
The difficulty that Facebook is struggling with is direct B2B lead generation from cold audiences.
The system was not made for business transactions. People go to Facebook to connect with friends, news, and videos. When they are in that state of mind, they do not want to think about enterprise software or logistics solutions.
In some cases, B2B companies perform well on Facebook by creating industry-related groups. A shipping company forms a group for import and export owners. An accounting company runs a startup founder group. They deliver value at all times. Their services are eventually required by group members.
This approach works. It takes months of work, though, before leads are created. You are community first and sell second.
LinkedIn lets you sell first. The site anticipates business-level content. Business solutions are actively sought by users. Your service pitch does not disrupt their experience, but it organically fits their feed.
Facebook is capable of supporting your B2B. However, it cannot be your main B2B channel in Bangladesh.
Why LinkedIn Ads Cost More (And Why That’s Actually Good)
The average cost per click of LinkedIn ads is between $2-10 when it comes to B2B. The average CPC of Facebook under similar targeting is $0.26 to $1.00.
All B2B marketers look at these figures and believe that Facebook is the best option. Reduced prices are equal to an improved ROI, right?
Wrong.
Cost per click is irrelevant. The price of qualified leads counts. Cost per actual client matters.
You pay $0.50 per click on Facebook. You get 100 clicks for $50. Sounds efficient. Those 100 clicks are of the 5 real-life decision-makers and 95 job hunters, students, or scrollers. Your price per qualified lead is, in fact, $10.
You pay $6 per click on LinkedIn. You get 8 clicks for $48. Seems expensive. However, 6 of such 8 clicks are people who have real authority and budget. Your cost per qualified lead is $8.
The LinkedIn campaign has higher costs per click and provides cheaper qualified leads and a large increase in conversion rates.
This trend is found in industries. The software companies, consulting firms, logistics providers, and industrial suppliers, all of them, will find stronger ROI on LinkedIn at the cost of increased CPCs when they measure qualified leads and not the vanity metrics.
It does not matter when higher ad costs are paid, when each lead is worth pursuing.
How Business Professionals Actually Use Each Platform
The way Business Professionals Use Each Platform in Practice.
The average LinkedIn user in Bangladesh spends time consuming professional content. They read articles. They make remarks on industry debates. They react to messages of business opportunities.
The average Facebook user in Bangladesh spends 167.4 minutes per day passive scrolling through their personal feed. They watch videos. They react to posts. They disregard a majority of commercial content.
This usage pattern defines the workability in each platform.
Users of LinkedIn are hoping to find business solutions. A properly made sponsored post regarding warehouse management software attracts the real attention of logistics managers. Finance directors read an InMail on financial auditing services. The context of the platform renders commercial outreach acceptable.
Facebook users anticipate entertainment and social connection. The same ad for a warehouse management is disregarded or suppressed. The platform context makes commercial outreach intrusive.
Business owners make use of both platforms. They, however, apply them differently. They are business mode on LinkedIn – they are looking for solutions, evaluating vendors, and establishing professional networks. On Facebook, they’re in personal mode—relaxing, socializing, forgetting about work.
You’re not reaching different people on each platform. You’re reaching the same people in different mindsets.
LinkedIn Sales Navigator: The Tool Most Bangladesh B2B Companies Ignore
Sales Navigator costs $79.99 monthly (for annual membership). The majority of businesses in Bangladesh find the cost and remain attached to the free version of LinkedIn.
They are leaving dollars on the table.
Sales Navigator offers superior search filters that can be used to create hyper-targeted prospect lists. You find all HR Directors at garment factories with 500 employees or more. All the IT Managers of pharmaceutical firms in Dhaka. Any Operations Head of logistics companies that deal with international shipments.
The free version restricts your connection to 3rd-degree and simple filters. Sales Navigator will display all the people who will fit your criteria and even allow you direct access to InMail, even without connections.
The LinkedIn+Facebook Hybrid Strategy That Actually Works in Bangladesh
The LinkedIn vs Facebook debate creates a false choice. Successful B2B companies in Bangladesh use both platforms strategically.
LinkedIn handles top-of-funnel prospecting and direct outreach. You identify decision-makers. You connect with prospects. You share expertise that positions you as the solution provider.
Facebook handles remarketing and brand building. Everyone you’ve engaged with on LinkedIn gets added to Facebook remarketing audiences. They see your brand repeatedly while scrolling. When they’re ready to buy, you’re the memorable option.
This hybrid approach maximizes strengths and minimizes weaknesses:
- LinkedIn’s precise targeting finds qualified prospects
- LinkedIn’s professional context enables direct selling
- Facebook’s lower costs make remarketing affordable
- Facebook’s casual context keeps your brand familiar
- Facebook’s larger reach ensures consistent visibility
What Actually Matters for B2B Services in Bangladesh
Platform features don’t determine success. Ad costs don’t determine success. Audience size doesn’t determine success.
Reaching people who can hire you determines success.
Facebook gives you reach and frequency. LinkedIn gives you access and authority. For B2B services selling to established businesses, access and authority convert. Reach and frequency just burn budget.
Start with LinkedIn. Build your profile properly—complete information, professional photo, detailed experience. Connect with prospects systematically. Share valuable content consistently. Use Sales Navigator if budget allows. Measure success by qualified conversations, not vanity metrics.
Add Facebook strategically once LinkedIn generates consistent leads. Use it for remarketing, brand building, and community engagement. Don’t expect direct lead generation. Don’t waste budget on cold prospecting.
The right platform isn’t the one with the most users. It’s the one where users can actually buy what you’re selling.
Most B2B companies in Bangladesh are still figuring this out. The ones who understand it now will dominate their markets while competitors waste time debating which platform has better reach statistics.
