Discover how Ngital partnered with Marie Stopes Bangladesh to boost digital lead generation by 4X through targeted Facebook Ads, Bangla content, and privacy-first website forms. A case study on impactful healthcare marketing in Bangladesh.

Marie Stopes Bangladesh, a leading provider of reproductive health and family planning services, is part of the global MSI Reproductive Choices network. With services reaching around two million people every year, the organization plays a critical role in supporting the Government of Bangladesh’s National Family Planning Programme.

Despite their strong community presence and social impact, Marie Stopes Bangladesh recognized a gap in their digital lead generation and online visibility. That’s when they partnered with Ngital Limited—a results-driven digital marketing agency—to build a strategic approach focused on meaningful digital engagement and lead conversion.

The Objective: Reaching the Right People at the Right Time

Marie Stopes Bangladesh needed to increase awareness and generate more leads via digital channels. However, the topic of reproductive health demands discretion, trust, and cultural sensitivity. Their objective wasn’t just to “reach more people,” but to connect with the right audience—especially underserved communities—while preserving privacy and dignity.

The challenge was to balance digital reach with responsible messaging and seamless lead capture.

Our Strategy: A Dual Approach to Organic and Paid Growth

Ngital crafted a comprehensive digital marketing strategy rooted in two core pillars:

1. Organic Lead Generation Through Localized Content

We started by optimizing Marie Stopes’ online presence with culturally relevant and easy-to-understand content in Bangla. Educational posts, FAQs, and social storytelling were tailored to address common reproductive health concerns, dispel myths, and guide people to trusted services.

Engagement was fostered through community management on their Facebook Page and Messenger, ensuring every inquiry received a timely, human response—creating trust and driving organic conversions.

2. Paid Facebook Campaigns Using Creative Best Practices

Simultaneously, we launched Facebook Ads based on Meta’s proven creative frameworks. This included bold visuals, mobile-first designs, and messaging that was sensitive yet clear.

We directed traffic to a privacy-friendly lead form on the Marie Stopes Bangladesh website, making it easy for users to express interest in services without stigma. Smart retargeting helped us re-engage visitors who didn’t convert the first time.

The Result: More Reach, More Trust, More Impact

Within just two months, the campaign delivered impressive results:

• 🚀 50% increase in website traffic

• 📈 4X more lead form submissions from Facebook and website visits

• 💬 Increased community interaction and trust across Facebook

• 💰 Improved ROI with lower cost-per-lead and better ad performance

• 👩‍⚕️ Stronger engagement from women aged 18–45, the primary demographic

These outcomes not only helped expand Marie Stopes’ digital footprint, but more importantly, connected more people to essential health services—aligning perfectly with their mission to provide choice, dignity, and access.

Client Reflection

“Ngital’s support enabled us to reach more women, especially in areas where awareness and access are limited. Their understanding of both digital platforms and the sensitivity of our work was invaluable.”
— Masum, Marie Stopes Bangladesh

Final Thoughts

This partnership proved that with the right digital strategy, even the most sensitive services can be promoted effectively online. For organizations in the healthcare or development sector, this is a powerful example of how purposeful marketing can create real, measurable impact.

Looking to build trust and generate leads in a meaningful way? Let’s talk.