Once upon a time, scrolling through Facebook was just about keeping up with friends. But today, social media has turned into a cultural powerhouse that shapes how we dress, what we eat, the jokes we laugh at, and even the causes we care about.
At the center of this shift stand the influencers. They set the pace for every lifestyle trend. Whether you love them or hate them, influencers are now an integral part of Bangladeshi digital marketing.
In this blog, we spotlight the Top 10 Social Media Influencers in Bangladesh. These are the names you need to know if you want to successfully lead your influencer marketing campaign.
How We Picked the Big Shots?
Now, before we dive headfirst into the list, let’s get one thing straight: slapping “Top 10” on a list without explaining why those names cut feels a little sloppy.
We cast the net wide. To name a few, Facebook, Instagram, YouTube, and TikTok. Each platform has its own flavor, and the top dogs know how to cook up content. Our selection is based on a mix of factors:
- Follower Count: The reach and visibility an influencer has on their platforms.
- Engagement Rate: A huge following is great, but if nobody’s liking, sharing, or dropping comments, then you’re basically talking to yourself.
- Niche Expertise: Anyone can post selfies. But can you own a category? Whether it’s fashion, travel, food, or tech, we looked at who sets the agenda instead of following it.
- Content Quality: Grainy videos and random rants? Pass. We wanted influencers who deliver creative and consistent content
The Top 10 Social Media Influencers in Bangladesh
Ayman Sadiq
Back in 2015, while most people his age were stressing over job interviews, Ayman Sadiq was busy plotting how to make quality education accessible to the masses. What started as a young tutor scribbling lessons for his students turned into 10 Minute School, the country’s largest online classroom with more than 30,000 lessons.
With 2.39 million subscribers on YouTube and 6.8 million Facebook followers, Ayman’s bite-sized lessons and motivational talks have inspired many. He’s stacked awards like trophies on a shelf: a Queen’s Young Leader, a spot in Forbes 30 Under 30, plus international nods like APICTA and GLOMO. But what makes him stand out isn’t just the trophies; it’s the way he shows up every day to prove that education doesn’t have to be a privilege.
Salman Muqtadir
Long before TikTok dances and Instagram reels took over our feeds, Salman Muqtadir made his infamous Stuff Every Bangladeshi Rapper Raps About on his YouTube channel. Back in 2012, when “going viral” wasn’t even a phrase here, Salman was doing comedy sketches that would rack up millions of views.
Born on August 9, 1993, in Australia, Salman later moved to Bangladesh. Apart from YouTube, he has pursued acting, appearing in TV dramas and short films, and has released music videos. Blending humor with social commentary is what earned him the title of YouTube’s original superstar in Bangladesh.
Salman has worked with several brands due to his creative content style. Notably, his collaboration with Miniso Bangladesh gained over 500k views on Facebook. Salman also collaborated with fashion brand Diagram Lifestyle in 2023 for a premium polo shirt campaign.
Safa Kabir
Safa Kabir is one of the most familiar faces in Bangladesh’s entertainment world. Born in Barisal in 1994, she moved to Dhaka for her studies. When most of her peers were still deciding on careers, Safa was already making waves on screen.
For starters, she had done TV commercials for Airtel, Pran Peanut Bar, and Parachute Coconut Oil. Her charisma and screen presence quickly stood out, paving the way for her acting debut in the telefilm 18 All Time Dourer Upor. From there, she never looked back.
Off-screen, Safa commands just as much attention. With more than 2 million followers on Instagram, she keeps her audience engaged by creating genuine connections. Her popularity isn’t just about numbers; it’s about relatability. Also, she won the CJFB Award for Best Critics Actor for her performance in Parul, a role that showcased her emotional depth and range.
Mehazabien Chowdhury
If you grew up watching Bangladeshi TV dramas, chances are Mehazabien was part of your evenings. She started her journey after winning the Lux Channel I Superstar crown in 2009, but instead of fading into the “one-hit-wonder” category, she built her career brick by brick. Mehazabien’s shelves are anything but empty. She’s bagged:
- Meril Prothom Alo Awards for Best TV Actress (2017, 2018, 2019, 2021)
- Babisas Awards for Best Model and Best TV Actress
- CJFB Performance Awards for Best Model and Best TV Actress
Whether it’s comedy(Chompa House), heartfelt storytelling (Boro Chele), or social commentary (Punorjonmo), Mehazabien knows how to make her characters feel like someone you’ve known all your life.
She’s got over 6 million people following her on Instagram. With an engagement rate of around 0.81%, it’s clear that her fans root for her. It’s easy to see why Mehazabien has long outgrown “actress” status. She’s that one TV star your mom and sister can finally agree on.
Sabila Nur
If there’s one actress in Bangladesh who can light up a screen just by walking into the frame, it’s Sabila Nur. Her career began as the face of Grameenphone. Then she landed her breakout role in the telefilm U-Turn. And let’s be honest, once she played “The Imaginary Girl” in Monkey Bizness, she stopped being imaginary and became very, very real to audiences across the country.
Scroll through her Instagram and you’ll see a carefully curated balance of professional glitz and flashes of her personality that keep fans hooked. She knows how to stay relevant, whether it’s by keeping up with television dramas or teasing fans with upcoming roles in Taandob.
Nazifa Tushi
Nazifa Tushi isn’t just another pretty face on screen. She first caught the public eye as the first runner-up in the 2014 Lux Channel I Superstar pageant.
What really elevates Nazifa as an influencer is her balance of relatability and aspiration. She paused her acting career to focus on education, graduating from Independent University, and in doing so sent a powerful message: ambition doesn’t have to come at the expense of growth.
Her social media presence mirrors this philosophy. On Instagram and TikTok, she mixes personal reflections and professional highlights in a way that feels authentic rather than manufactured. Fans see her as someone who makes thoughtful choices while still being approachable.
Nazifa’s collaborations further cement her influencer status. She works with top production houses like Chorki and iTheatre, partners with renowned directors, and appears in advertisements that feel natural rather than forced.
Pritom Hasan
Pritom Hasan’s career is proof that you don’t have to fit into any one box to make it big. At a time when mainstream pop was predictable and band music was losing its edge, Pritom came in with an experimental style that blended deshi sounds with modern beats.
Songs like Kotodure and Obak Bhalobasha felt like a much-needed shake-up in the Bangladeshi music scene. That “I’ll do it my way” attitude made him stand out from day one.
But Pritom’s influence didn’t stay limited to music. He figured out early on that the internet was his playground. His quirky personality, bold visuals, and often satirical takes on society translated perfectly into online content. Unlike traditional celebrities who stayed distant, he leaned into diabolical humor. His online presence blurred the line between musician and influencer and gave him a fan base that was loyal to his entire persona.
Sunehra Tasnim
Sunehra Tasnim has made a name in the Bangladeshi fashion scene by reinventing the way we approach desi clothing. Scroll through her Instagram or TikTok, and you’ll see scarves folded into bold silhouettes. Her tutorials are so compelling that they make you want to grab a mirror and try it yourself.
Her content works because it’s useful. People take inspo from her ideas. One reel where she styled her “favorite blouses” from Ornas pulled in over 330,000 likes and thousands of comments. That proves she’s tapped into what her audience actually wants: a practical style they can recreate.
What makes Sunehra stand out is her creativity. She constantly experiments with color, texture, and folds. It’s why she’s become a go-to source for anyone who loves desi fashion.
Call her a creator, call her a trendsetter—either way, she’s changing how a generation looks at their wardrobes. Every bold experiment cements her place as one of Bangladesh’s most exciting fashion influencers.
Rafsan the Chotobhai
Rafsan The Chotobhai is one of those people who turned eating into a full-time career and somehow made it look cool. Born in Dhaka on August 6, 1997, he studied computer science.
But by 2017, books and coding gave way to biriyani and burgers when he started his YouTube channel. Fast forward a few years, and he’s sitting on over 2.8 million subscribers, easily making him one of the country’s biggest online personalities.
His food vlogs are far from fancy food critic jargon. Usually, it involves anything from hyping up a street-side fuchka stand to reviewing a new steakhouse. But Rafsan isn’t just the “food guy.” In 2024, he hit a milestone most Bangladeshi creators only dream of: an invite to YouTube’s APAC headquarters in Singapore.
Of course, Rafsan’s journey hasn’t been all smooth. His electrolyte drink brand “BLU” brought him an arrest warrant, proof that not every side hustle is as good as his vlogs. Still, the controversies didn’t stop him from growing.
Prottoy Heron
Prottoy Heron’s rise to fame feels both accidental and inevitable at the same time. When he first started out on YouTube with The Ajaira LTD, he wasn’t trying to be an influencer. He was just a guy with his friends making goofy, relatable content. The humor was offbeat, and the energy was infectious.
In a digital space where everyone was trying to look perfect, Prottoy and his crew leaned into the opposite: awkward jokes, chaotic editing, and a kind of unfiltered charm that clicked with audiences who were tired of the same regurgitated content over and over again.
The timing couldn’t have been better. Around 2017–2018, Bangladeshi youth were just starting to consume YouTube in a big way, and they craved content like this. Prottoy gave them exactly that. His comedic timing, paired with the group dynamic of Ajaira LTD, turned their channel into an overnight sensation.
Bottom Line
Ultimately, social media influencers are cultural architects. A recommendation from a trusted influencer often feels more genuine than any billboard or TV spot, and that authenticity has become priceless for smaller brands.
From fashion choices and food habits to the way people consume entertainment, influencers are setting trends faster than any media can keep up. This influence is shaping an entire generation’s relationship with brands. For companies, ignoring this shift is a missed opportunity.
Social media influencers are no longer just accessories to a marketing strategy; they are the strategy. And that’s where Ngital comes in. We don’t just “manage campaigns,” we decode what makes audiences tick. If you’re ready to bring your A-game in the influencer economy, let’s talk.
