Performance Marketing Agency in Bangladesh
Ngital is a performance-focused digital marketing agency in Bangladesh. We plan, run and optimise paid ads on Google, Meta, TikTok, LinkedIn, YouTube and more, with one goal: more leads and sales for every taka you spend.
What Is Performance Marketing?
Performance marketing is paid advertising that is measured by business results, such as leads, sales, calls, app installs and bookings, instead of reach or likes. Every campaign starts with a clear target, for example a cost per lead or a return on ad spend, and every ad is tracked from the first click to the final sale. Budget then moves, week by week, to the ads, audiences and platforms that bring customers, and away from those that do not.
This is the main difference between a performance marketing agency and a general digital marketing agency. A general agency may focus on posting content, growing followers or running brand awareness. A performance marketing agency is accountable for numbers you can see in your sales report.
At Ngital we do both: we are a full-service digital marketing agency in Bangladesh, and our performance marketing team makes sure the paid side of your marketing pays for itself.
Why Performance Marketing Matters for Bangladeshi Businesses
Most buyers in Bangladesh now discover brands on their phones, mainly through Facebook, YouTube, Google Search and, increasingly, TikTok. Many of them prefer to ask questions on Messenger or WhatsApp before they buy, and many still pay cash on delivery. This creates challenges a generic campaign cannot handle: leads that never answer the phone, orders that are returned, and ad costs that rise every festive season.
A good performance marketing partner in Bangladesh plans for this. We write ads in both Bangla and English, use message and call campaigns where they convert better than forms, track Messenger conversations and phone calls as results, and connect your sales data back to the ad platforms so they learn which people actually buy. The outcome is less wasted spend and growth you can measure.
Why choose Ngital for Performance Marketing
Official Platform Partner
Ngital holds Google Partner, Meta Business Partner, TikTok Marketing Partner and HubSpot Partner status, which gives us access to platform support, betas and training.
65+ In-house Specialists
Media buyers, strategists, designers, video editors, copywriters and analysts work under one roof in Banani, Dhaka, so nothing is outsourced.
Creative Made for Performance
Our own creative team makes static, carousel and video ads, so we can test new ideas every week instead of waiting on another agency.
Accurate Tracking
Meta Conversion API, GA4, Tag Manager and CRM connections are set up first, so every lead, call and sale is counted correctly.
Reports on Revenue, Not Likes
Your reports show leads, sales, cost per result and return on ad spend, explained in plain language with clear next steps.
Transparent Pricing
Your invoice shows each charge separately: ad spend at the Bangladesh Bank dollar rate, our 10% agency service fee (ASF) on that spend, and the flat monthly management fee, plus VAT and AIT as the law requires. No long lock-in contracts.
Performance Marketing services we offer
A complete operating system — from audit and architecture to execution, measurement and weekly governance.
Google Ads
Search, Performance Max, Display, Shopping and YouTube campaigns that catch people at the moment they are searching for what you sell. We build keyword structures, write ad copy, set negative keywords and manage bidding to keep your cost per lead under control.
Facebook & Instagram Ads
Lead, sales, Messenger and WhatsApp campaigns on Meta, the biggest ad platform in Bangladesh. We use Advantage+ where it works, layered audiences where it does not, and retargeting to bring back people who showed interest.
TikTok & YouTube Ads
Short video campaigns for younger, mobile-first audiences. We make native-style videos that feel like content rather than ads, which usually lowers cost and improves results.
LinkedIn Ads
B2B campaigns targeted by job title, company, industry and seniority, for software, banking, export and professional services brands that need decision-makers rather than mass reach.
Microsoft, Pinterest & Truecaller Ads
Extra platforms that often reach your audience at a lower cost than the big two, used when your customers are there, especially for international and niche markets.
Tracking & Analytics Setup
Meta Pixel and Conversion API, TikTok Events API, GA4 and Google Tag Manager installed and tested, with call and Messenger tracking where needed, so you can trust every number.
Ad Creative Production
Static, carousel, motion and video ads produced in-house in Bangla and English, refreshed every month so your ads do not get tired and your costs stay low.
Landing Page & Funnel Advice
Clear recommendations on your website and landing pages, from speed to form length to offer, because better pages turn the same ad spend into more leads and sales.
Lead Generation Campaigns
Instant form, Messenger and landing page lead campaigns with qualifying questions, so your sales team spends time on serious buyers. We also set up lead alerts and simple follow-up flows so no enquiry is left waiting.
Retargeting & Remarketing
Ads that follow up with people who visited your website, watched your videos, messaged your page or added to cart but did not buy. Retargeting is often the cheapest source of sales in any account.
CRM & Sales Integration
We connect your CRM, Google Sheets or order system to Meta and Google, so the platforms learn from real sales and you can see which campaign brought in each customer.
Monthly Reporting & Strategy
A clear monthly report with spend, results, cost per result and return on ad spend, plus a short call to explain what worked, what did not and what we will change next month.
Industries we serve
Real Estate
Qualified buyer leads and site-visit bookings for apartments and commercial projects, with call and Messenger campaigns that suit how property buyers in Dhaka enquire.
02E-commerce & D2C Brands
Online sales at a profitable return on ad spend, with catalogue ads, retargeting and tracking that accounts for cash-on-delivery returns.
03Healthcare
Appointments, calls and enquiries for hospitals, clinics and health NGOs, with responsible messaging that follows platform health policies.
04Education & Edtech
Student sign-ups, admissions and course enrolments for universities, schools and online learning platforms, timed around admission seasons.
05Banking & Fintech
Account, card, loan and app sign-up campaigns for banks and financial brands, with compliant ad copy and lead quality checks.
06FMCG & Consumer Brands
Reach, product trial and sales for everyday products, combining video for awareness with performance campaigns that drive purchase.
07B2B & SaaS
Demo requests, trial sign-ups and qualified meetings, using LinkedIn and Google Search to reach decision-makers in Bangladesh and abroad.
08Hospitality, Travel & Entertainment
Bookings and ticket sales for hotels, resorts, theme parks and travel brands, timed around holidays, weekends and festival seasons.
09Automotive
Test-drive bookings, showroom visits and finance enquiries for car, bike and parts brands.
10International Export Brands
Campaigns for Bangladeshi brands selling abroad and foreign brands targeting English-speaking markets, with time-zone and currency-aware tracking.
Our Performance Marketing process
Every engagement runs through the same playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
Audit and Goals
We review your current ad accounts, website, tracking and past results. Then we agree clear targets with you, such as cost per lead, number of sales or return on ad spend, so everyone knows what success looks like. We also look at your competitors' ads, so we know what the market is already seeing.
Tracking Setup
Before spending more money, we fix measurement. We set up Pixel, Conversion API, GA4 and Tag Manager, and connect calls, Messenger or your CRM where needed, so every result is counted. Without accurate tracking, the platforms optimise for the wrong people, so this step protects every taka you spend later.
Strategy and Creative
We choose the right platforms for your audience, split the budget, plan the audiences and offers, and produce the first set of ads in Bangla and English for your approval. Every ad is made for a specific audience and stage of the buying journey, not one ad for everyone.
Launch and Test
Campaigns go live with several audiences, messages and creatives running side by side, so we learn quickly what your customers respond to. We usually test at least three different messages or creative styles at the start, because the winner is rarely the one anyone expects.
Optimise and Scale
Every week we pause what does not work and move budget to what does. Every month you get a clear report and a plan for the next month, and we scale spend once results are stable. We scale step by step rather than all at once, so performance stays stable as spend grows.
What to expect: results timeline
Phase 1: Weeks 1-2
- –Account and tracking audit done
- –Targets for leads, sales and cost agreed
- –Pixel, Conversion API and GA4 working
- –First ads designed and approved
- –Competitor ads and market reviewed
Phase 2: Month 1
- –Campaigns live on the chosen platforms
- –Audiences, offers and creatives tested
- –Weak ads paused, budget moved to winners
- –First monthly report delivered
- –Messenger, call and form leads tracked as results
Phase 3: Months 2-3
- –Cost per lead or sale coming down
- –Retargeting and lookalike audiences running
- –New creatives added every month
- –Clear view of which platform performs best
- –Landing page improvements in place
Phase 4: Months 4-6
- –Stable, predictable results each month
- –Budget scaled on proven campaigns
- –New platforms tested where they fit
- –Quarterly review and plan for the next 6 months
- –Return on ad spend reviewed against your sales data
Performance Marketing case studies
Featured · Marie Stopes Bangladesh · Healthcare & NGO86,868 leads and 4,563 bookings a month for sensitive health services
4,563 Avg. bookings per month Read case study →
Featured · Brand Marrow Communications · Energy & IndustrialBrand Marrow: building a leading solar energy brand in Bangladesh with 445% monthly growth
445% Average monthly growth Read case study →
Featured · Accoru · SaaS & Technology250 lifetime deals sold at 9.9x ROAS with motion-led SaaS ads
9.9X ROAS Read case study →Common problems we solve
We tighten targeting, test new creatives and offers, and fix landing pages. Small improvements across all three usually bring the cost down faster than changing the budget alone.
Missing or broken tracking is the most common problem we find. We set up Conversion API and GA4 properly so the platforms count real results and optimise for them.
This is ad fatigue. Our in-house team adds fresh creatives every month and rotates messages, so performance stays steady.
We focus spend on the one or two platforms that already deliver, prove the results, and only then expand to new channels.
We connect your CRM or sales feedback to the ad platforms, so campaigns learn to find people who actually buy, not just people who fill in forms.
Many Bangladeshi buyers message before they buy. We set up quick replies, lead questions and response tracking so enquiries turn into sales instead of lost conversations.
We optimise campaigns for delivered orders, not just placed orders, and add confirmation steps so fewer fake or impulse orders reach your courier.
We plan festive campaigns early, warm up audiences before the peak and set budgets that make the most of high-demand days without overpaying.
Performance Marketing pricing in Bangladesh
Simple monthly plans based on how many platforms you run, how much you spend and how many ads you need each month. Every plan includes strategy, tracking, creative and reporting.
- ✓Up to 2 platforms
- ✓Up to BDT 3L ad spend
- ✓Tracking and Conversion API setup
- ✓10 ad creatives a month
- ✓Monthly report
- ✓Dedicated account manager
- ✓Up to 4 platforms
- ✓Up to BDT 10L ad spend
- ✓Full tracking and CRM integration
- ✓25 ad creatives a month, static and video
- ✓Bi-weekly reports and monthly strategy call
- ✓Dedicated team
- ✓All platforms
- ✓Any ad spend level
- ✓Advanced attribution
- ✓Unlimited creative production
- ✓Weekly reviews
- ✓Quarterly business reviews
Most clients start with Growth and scale up as results grow. Ad spend is billed separately at the Bangladesh Bank dollar rate, plus a 10% agency service fee (ASF) and VAT and AIT as required by law. Every charge is itemised on your invoice.
Ngital vs typical agencies
Many agencies in Bangladesh can run ads. Fewer can prove the results. Here is how Ngital compares with a typical digital marketing agency on the things that matter most for performance.
Tools and platforms we use
Google Ads
Search, Performance Max, Shopping and YouTube campaigns.
Meta Ads Manager
Facebook, Instagram, Messenger and WhatsApp campaigns.
TikTok Ads Manager
Short video campaigns for mobile-first audiences.
LinkedIn Campaign Manager
B2B campaigns targeted by job title and company.
Google Tag Manager
One place to manage every tracking tag on your website.
Google Analytics 4
Website behaviour and conversion data across all channels.
Looker Studio
Live dashboards that combine all your ad platforms in one view.
HubSpot CRM
Lead tracking from first click to closed sale.
Meta Conversion API
Server-side tracking that keeps results accurate when browsers block cookies.
Semrush
Keyword and competitor research for search campaigns.
Microsoft Clarity & Hotjar
Heatmaps and session recordings to find why visitors do not convert.
Zapier & Make
Automations that send leads to your sales team instantly.
Client reviews
Ngital rebuilt our entire paid media account in three weeks. We went from break-even to a 3.4× ROAS without lifting our budget.
Ngital gave us a website that finally shows who we are: more than a decade of solar projects for homes, factories and government. Their simple Meta awareness campaigns put the Brand Marrow name in front of people across Bangladesh month after month, and today we're one of the names people know in solar energy.
Ngital delivered a website that finally matches the quality our buyers expect when they walk into a Regent property. The combination of luxury brand sensibility, sophisticated technical architecture, and intelligent lead automation produces exactly the digital flagship a four-decade real estate developer requires. The platform genuinely supports our brand standards while empowering our team to maintain content currency without ongoing developer dependency.
Performance marketing in 2027
AI now does much of the targeting inside Google Performance Max and Meta Advantage+. That means the advantage has moved to the things AI cannot do on its own: accurate conversion data, strong creative and a clear offer. Brands that send clean conversion data back to the platforms, refresh their video ads often and track Messenger, WhatsApp and phone enquiries as results are getting lower costs than those that do not.
Search is also changing. More people get answers from AI tools and Google AI Overviews, so paid search, SEO and generative engine optimisation now work best together. A digital marketing agency that connects all of these, instead of running each in isolation, will deliver the strongest results in 2027.
Messaging is becoming a main sales channel too. Click-to-Messenger and click-to-WhatsApp ads, combined with quick replies and automation, now drive a large share of leads for real estate, healthcare, education and retail brands in Bangladesh. Measuring these conversations as results, not just form fills, is now a basic part of good performance marketing.
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A digital marketing agency covers all online marketing, such as social media, SEO, content, design and ads. A performance marketing agency focuses on paid ads measured by results. Ngital is a full-service digital marketing agency in Bangladesh with a dedicated performance marketing team, so you can get both from one partner.
We hold Google, Meta, TikTok and HubSpot partner status, have a 65+ person in-house team in Dhaka, and have worked with 200+ brands including UCB Bank, Marie Stopes Bangladesh and 10 Minute School. Our case studies show real, measurable results.
Our monthly management plans start at BDT 50,000. Ad spend is billed separately at the Bangladesh Bank dollar rate, plus a 10% agency service fee (ASF) and VAT and AIT as required by law. The right budget depends on your goals, your industry and how many platforms you need.
Most businesses in Bangladesh start with Facebook and Google because that is where most buyers are. We add TikTok, YouTube or LinkedIn when your audience is active there and the numbers support it.
Campaigns usually go live within two weeks. Most clients see costs come down and results improve within two to three months, as the platforms learn and we optimise.
It depends on your profit margin. A brand with high margins can grow well at 3x, while a low-margin product may need 5x or more. We work out your break-even ROAS first and set targets from there.
Google Ads works best when people already search for what you sell. Facebook and Instagram work best for creating demand and reaching people before they search. Most businesses get the best results from using both together.
Yes. Message campaigns often convert better than forms in Bangladesh, especially for real estate, healthcare and education. We track conversations as results so the platforms optimise for them.
It depends on your goal and platform. The budget needs to be large enough for the campaigns to gather data and learn. We recommend a starting budget in your free audit, based on your industry and targets.
Yes. Our in-house designers and video team make static, carousel, motion and video ads in Bangla and English as part of your plan.
Yes. We audit your current accounts first, keep the campaigns that work and fix the ones that do not, so you do not lose the learning you have already paid for.
We agree targets with you before launch, such as cost per lead, number of sales or return on ad spend, and report on them every month in plain language.
Yes. We run campaigns for clients targeting English-speaking markets as well, such as the Accoru lifetime deal campaign, which reached a 9.9x return on ad spend.
It depends on your offer, location, budget and sales follow-up. For example, our 12-month programme for Marie Stopes Bangladesh captured 86,868 leads and averaged 4,563 bookings a month from online campaigns. We set realistic targets for your business after the audit.
We agree what a good lead looks like, share leads instantly through your CRM, Sheets or email, and ask for regular feedback on lead quality. That feedback shapes the campaigns, so marketing and sales work toward the same goal.
We work month to month with no long lock-in. Most clients stay because their results keep improving.
Services that pair well with Performance Marketing
Ready to get more from your ad spend?
Book a free performance audit with Ngital, a performance-driven digital marketing agency in Bangladesh. We will review your ads and tracking and show you exactly where to improve.