Real Estate Marketing Agency in Bangladesh.
Ngital plans and runs digital marketing for Bangladeshi property developers: buyer lead generation on Meta, Google, YouTube and Truecaller, project websites built to book site visits, and video that shows a building before it is finished. Concord, Urban, Rupayan, Regent and JCX are among the developers we have worked with.
What Is Digital Marketing for Real Estate?
Digital marketing for real estate is the use of search ads, social media ads, project websites, video and CRM follow-up to bring a developer qualified buyers and booked site visits, rather than a pile of unanswered inquiries. In Bangladesh it mostly means four things: reaching buyers on Facebook and YouTube, capturing people already searching on Google, following up fast on WhatsApp and phone, and tracking which campaigns end in a booking.
The audience is now large enough that a developer cannot ignore it. DataReportal's Digital 2027 report counts 68.3 million social media user identities in Bangladesh as of October 2026, and Bangladesh Bank reported a record US$35.56 billion in remittances for FY2025-26. A good share of that money is earmarked by non-resident Bangladeshis for a flat back home, and those buyers shortlist projects online from Riyadh, Dubai, London or New York before anyone in the family visits a sample unit.
What makes property different from other categories is the sales cycle. A family may take six to eighteen months to decide, compare ten projects, and involve parents, siblings abroad and a bank. Marketing that only counts leads tends to fill the sales team's phone with people who were never going to buy. We plan campaigns around the site visit and the booking, and we agree with your sales team up front what a qualified lead looks like (budget, area, size, handover timeline).
Our own proof is specific. For Regent Design & Development, which has delivered more than 550 apartments in Dhaka since 1981, we designed and built a new website with a booking form on every project page; site visit bookings through the website grew 10x after launch. We have also produced campaigns and creative for Concord Real Estate, Urban Design & Development (Urban Sky, Urban Halcyon), Rupayan Housing Estate, JCX Developments, JBS Holdings, Sheltech Properties and Credence Housing.
This page is maintained by Ngital's real estate team and reviewed by Tajul Islam, Founder and Managing Director, who has 20 years of marketing experience. Last updated: November 2026.
Operating advantages on every real estate account.
Real estate clients, by name
We have worked with Concord, Urban, Rupayan, Regent, JCX, JBS, Sheltech and Credence. That means we already know how Rajuk approvals, handover dates, booking money and installment plans shape what a buyer asks before they call.
Four platform partnerships
Ngital holds Google Partner, Meta Business Partner, TikTok Marketing Partner and HubSpot Partner status. In practice that gives us early access to beta ad formats and direct platform support when an account or a payment gets stuck.
Leads judged by your sales team
Before launch we sit with your sales lead and write down what a qualified buyer is: budget band, preferred area, flat size and when they want to move. Campaigns are then optimised toward those people, not toward the cheapest form fill.
Video and design in-house
Our production team shoots project films, construction progress updates, sample-flat walkthroughs and customer interviews. Keeping it in-house means a new ad set can go live in days when a campaign needs fresh creative.
Tracking from click to booking
We connect Meta Conversions API, GA4 and your CRM (HubSpot, Zoho or Salesforce) so each booking can be traced back to the campaign and keyword that produced it. Budget then moves to what actually sells flats.
Websites that book visits
Our web team builds project pages with layouts, progress photos, location, a brochure download and a site visit form. The Regent website we built grew site visit bookings 10x after it went live.
Follow-up for long decisions
Most buyers are not ready on day one. We set up WhatsApp and email sequences that send floor plans, payment schedules and progress updates over months, so your project is still on the shortlist when the family decides.
Truecaller and click-to-call
Many Bangladeshi buyers prefer to phone rather than fill a form. We run Truecaller Ads and call-focused Google and Meta campaigns that put a buyer on the line with your sales desk in one tap.
65+ specialists, one team
Media buyers, strategists, designers, copywriters, video producers and developers work from our Banani office. Your account has one manager who pulls in the right people instead of passing you between vendors.
Monthly sales reviews
Each month we review lead quality with your sales team, drop audiences that waste their time, and report on site visits and bookings alongside cost per lead. Marketing and sales look at the same numbers.
Sub-services running across this vertical.
Property Buyer Lead Generation
We run Meta, Google, YouTube, TikTok and Truecaller campaigns as one plan, with a job for each. Google catches people searching for flats in a named area. Facebook and Instagram build interest with project video. Truecaller and call ads put ready buyers on the phone. Budget shifts every week toward whichever channel is producing site visits.
Project Brand Films
A short film gives a buyer a reason to trust a building that is still under construction. We script and shoot project films that show the location, the developer's track record and the lifestyle the flat offers, then cut them into 15, 30 and 60 second versions for ads, YouTube and the project website.
Virtual Tours and 3D Walkthroughs
For projects that are not finished yet, 3D walkthroughs and rendered interiors let a family in Dhaka or abroad see the layout before a sample unit exists. For completed units we produce video tours. Both reduce wasted site visits, because buyers who arrive have already seen the space and decided it fits.
Project Websites and Landing Pages
Each project gets a page with layouts, unit sizes, amenities, construction progress, location map, brochure download and a site visit booking form, plus WhatsApp and call buttons. We build on WordPress so your team can add progress photos without a developer. This is the structure that took Regent's site visit bookings up 10x.
SEO for Developers
Buyers search phrases like 'flat for sale in Bashundhara' or 'ready flat Uttara'. We build area pages, project pages and buyer guides that answer those searches, fix technical issues that keep pages out of Google, and mark up projects so they can appear in AI answers as well as normal results.
Aerial Photography and Video
Drone footage shows what a brochure cannot: the road access, the lake view, how close the school or hospital really is. We plan aerial shots into project shoots where the area permits flying, and use them across ads, films and the website.
CRM Setup and Lead Routing
We set up or connect HubSpot, Zoho or Salesforce so every inquiry lands with the right salesperson within minutes, tagged with its source campaign. Sales can mark leads as visited, booked or lost, which tells us which ads to scale and which to stop.
Lead Nurturing Sequences
A family that is six months from deciding still needs to hear from you. We write WhatsApp and email sequences that send floor plans, payment schedules, progress photos and handover news at sensible intervals, and alert sales when a lead opens the price sheet twice.
Click-to-WhatsApp and Messenger Ads
Many buyers would rather ask a quick question on WhatsApp than fill a form. We run click-to-message campaigns with saved replies for price, size and location, and hand the chat to a salesperson as soon as the buyer asks about a visit.
Customer Story Videos
Short interviews with families who have taken handover answer the question every buyer has: does this developer deliver on time? We film and edit these stories and use them in remarketing, where they tend to move undecided leads toward a visit.
Influencer and Creator Content
Selected lifestyle and home creators can walk through a sample flat or a finished project with their own audience. We shortlist creators whose followers match your buyer profile, agree what they can and cannot claim, and track visits from their links and codes.
NRB Buyer Campaigns
Non-resident Bangladeshis sent home a record US$35.56 billion in FY2025-26 (Bangladesh Bank). We target them by country and language in the Gulf, UK, US and Malaysia, schedule calls around their time zones, and offer video walkthroughs so a family member at home can visit on their behalf.
New Project Launch Campaigns
A launch needs a sequence: teaser content, an early-interest list, launch-day offers and a push before the booking deadline. We plan the eight to twelve weeks around launch, align ad spend with your sales events or a REHAB fair, and report bookings daily during the launch window.
Sales Pipeline Reporting
Monthly reports show spend, leads, site visits and bookings by project and by channel, with cost per visit next to cost per lead. Management can see which project and which campaign is earning its budget without digging through ad manager screens.
Sales Team Content
We give your sales team what they need to close: one-page project sheets, comparison tables, payment plan visuals and short WhatsApp-ready videos. When marketing and sales use the same material, buyers hear one consistent story.
Buyer segments inside this vertical.
Premium & Luxury Developers
Gulshan, Banani, Baridhara and Dhanmondi projects for high-income and NRB families. Film-led campaigns, private viewings and patient follow-up.
Mid-Market Apartment Developers
Family flats in Bashundhara, Mirpur, Uttara and Mohammadpur. Volume lead generation balanced against strict qualification so sales is not swamped.
Affordable Housing Developers
Smaller units and installment plans for first-time buyers. Clear pricing in ads, Bangla-first creative and WhatsApp follow-up at low cost per lead.
Commercial Real Estate
Office floors, showrooms and shop space. LinkedIn and Google campaigns aimed at business owners, with rental yield and location data up front.
Land Development Companies
Plot projects in Purbachal, Keraniganj and on the city edges. Trust content about land documents and access roads, and site tours for buyers.
Holiday Home & Resort Developers
Holiday homes and serviced units in Cox's Bazar and Sylhet. Lifestyle video and rental-return messaging aimed at Dhaka and NRB investors.
Build-to-Rent & Property Management
Rental and property management firms. Tenant acquisition campaigns and landlord-facing content that explains management fees and services.
International Property Sales
Developers selling to buyers abroad. Country-targeted campaigns, video walkthroughs and calls scheduled around Gulf, UK and US time zones.
REITs & Real Estate Investment Companies
Investment-led property companies. Investor-focused content on returns, approvals and track record, aimed at professionals and NRBs.
Real Estate Marketplaces
Property listing platforms. Two-sided growth: buyer and renter traffic through SEO and ads, plus campaigns that recruit agents and developers.
From audit to outcomes in eight stages.
Free marketing audit
A 60-minute session on your projects, buyers, current campaigns and sales process. We check tracking, ad accounts and follow-up speed, and show you where leads are being lost before you spend more.
Buyer profiles
With your sales team we define who buys each project: budget, area, family size, financing and timeline, including NRB segments. These profiles decide targeting, creative and what counts as a qualified lead.
Project plan
A written plan per project with channel mix, monthly budget, creative list, launch dates and targets for leads, site visits and bookings. You approve it before anything goes live.
Tracking and CRM
We install the Meta pixel and Conversions API, GA4 and call tracking, and connect forms and WhatsApp to your CRM so every lead arrives tagged with its source.
Content production
Our team shoots and designs the first set of ads, project video, landing pages and sales material. Every piece is checked against your approvals, brochure and pricing before use.
Campaign launch
Campaigns go live across the agreed platforms with controlled budgets. In the first weeks we test audiences, messages and formats and cut what does not produce visits.
Lead quality review
Every month your sales team marks leads as qualified, visited, booked or not relevant. We use that feedback to adjust targeting and creative so lead quality improves over time.
Nurturing and reporting
Longer-term leads move into WhatsApp and email sequences. Monthly reports cover spend, leads, visits and bookings by project, with a plan for the next month.
Live results, measurable.
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This is usually a qualification and follow-up problem, not an ads problem. We add questions about budget and area to the lead form, route leads to a salesperson within minutes, and follow up on WhatsApp the same day. Slow first contact is the most common reason a warm lead goes cold.
Rising costs often come from showing the same creative to the same audience for months, or from leaning on one platform. We refresh creative on a schedule, add Google search and remarketing to catch people already interested, and judge spend by cost per site visit, which matters more than cost per lead.
For a flat, that is normal. Rather than dropping them, we move these leads into a nurturing sequence with floor plans, progress updates and payment plans, so your project is still in the conversation when they are ready.
We run separate campaigns by country, write for how expatriate families decide (often with a parent or sibling in Dhaka), schedule calls in their time zone, and offer video walkthroughs. A family member at home can then do the physical visit.
We connect ad platforms, website and CRM so each booking can be traced to its source. After a few months you can see cost per booking by channel and project, and move money accordingly.
Most developer websites hide the next step. We add a booking form, WhatsApp and call buttons to every project page, show prices or price ranges where you are comfortable, and speed up the mobile site, since most buyers browse on phones.
We agree the definition of a qualified lead with sales before launch, and review it with them every month. When sales can see that bad leads lead to changes in targeting, trust follows.
We plan a launch sequence: teaser content and an interest list in the weeks before, a strong launch offer, then a deadline push. Spend is concentrated around launch day and any fair or event you are attending.
Direct digital leads cost less per booking than broker commissions on many projects. We build your own pipeline so brokers become one channel among several, not the only route to buyers.
Our in-house team produces project films, progress videos and customer stories to a standard that matches the price of the flat. Better content lowers ad costs too, because people watch and click it more.
Flat retainers — never % of spend.
Real estate plans start at ৳65,000 a month for a single project. Developers with several projects, or who need video, a new website or CRM work, get a custom quote after the free audit.
For one ongoing or launching project.
- ✓Meta (Facebook and Instagram) ads
- ✓Up to 5 active campaigns
- ✓Lead forms and WhatsApp campaigns
- ✓8 ad creatives a month
- ✓Landing page recommendations
- ✓Monthly performance report
- ✓Email and WhatsApp support
For developers marketing several projects at once.
- ✓Meta and Google Ads
- ✓Campaigns per project with shared budget planning
- ✓Short videos and static creatives
- ✓Remarketing and lead nurturing
- ✓Pixel, GA4 and Conversions API setup
- ✓Monthly sales-quality review
- ✓Dedicated account manager
For large portfolios and new project launches.
- ✓Meta, Google, YouTube and Truecaller Ads
- ✓Full-funnel launch planning
- ✓Project films and progress content
- ✓CRM and conversion tracking integration
- ✓NRB campaigns in Gulf, UK and US markets
- ✓Weekly strategy meetings
- ✓Senior account manager
The retainer covers strategy, campaign management, creative and reporting. Ad spend is separate and itemised on every invoice. Most real estate programmes need three to six months of testing and follow-up before cost per booking settles, so we plan the first quarter with that in mind.
Ngital vs typical real estate marketing agencies in Bangladesh.
Many agencies in Dhaka run Facebook lead ads alone and hand over a spreadsheet of numbers. This is how our approach differs on the points developers ask us about most.
Verified feedback from live engagements.
Ngital rebuilt our entire paid media account in three weeks. We went from break-even to a 3.4× ROAS without lifting our budget.
What separates Ngital is the reporting. I finally understand exactly what every taka is doing — and where the next one should go.
We have worked with five agencies. Ngital is the first that actually behaves like an in-house team — fast, accountable, and obsessed with the numbers.
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It depends on price point and area. Premium projects cost more per lead than affordable ones, and Gulshan costs more than Mirpur. We suggest judging campaigns by cost per site visit and cost per booking instead, because a cheap lead that never visits has no value. We share current benchmarks from comparable projects during the audit.
Leads usually start within the first week of launch. Reliable site visit numbers take one to two months, once tracking and follow-up are in place. Because buyers often take six months or more to decide, bookings from a new programme build over three to six months.
Facebook and Instagram give the most reach and are the main source of leads for most projects. Google Search captures buyers who already know the area they want. YouTube works for project films. Truecaller and call ads suit buyers who prefer to phone. Most developers need two to four of these working together.
Yes. We run country-specific campaigns in the Gulf, UK, US, Malaysia and other markets with large Bangladeshi communities, schedule sales calls in local time zones, and use video walkthroughs so a relative in Bangladesh can do the physical visit.
Yes, as part of project shoots where the location permits flying. Aerial footage is useful for showing road access, surroundings and nearby facilities, and we use it across ads, films and the project website.
Yes. For projects under construction we produce 3D walkthroughs and rendered interiors from your architectural drawings. For finished units and sample flats we shoot video tours. Both work well for NRB buyers who cannot visit in person.
Yes. Ngital is a HubSpot Partner, and we also set up and connect Zoho and Salesforce. Leads from ads, the website and WhatsApp go straight into the CRM with their source, and sales can update the status so we can track bookings.
We report site visits, bookings and cost per booking by project and channel, alongside lead volume and cost per lead. Lead quality is reviewed with your sales team each month.
Yes, and we need to. We agree lead criteria with sales, set up routing so leads reach the right person quickly, and meet monthly to review lead quality. We can also give your team project sheets and WhatsApp-ready videos.
Yes. Each project gets its own campaigns and targets, but budget is planned across the portfolio and moved toward the projects producing bookings at the lowest cost.
Yes. Our in-house production team scripts, shoots and edits project films, then cuts them into short versions for ads and social media. Films are especially useful for premium projects and launches.
Premium buyers respond to film, architecture, location and the developer's track record, and they take longer to decide. Affordable housing buyers want clear prices, installment plans and quick answers on WhatsApp. Targeting, creative and follow-up are planned differently for each.
Yes. We plan the weeks before and after launch: teaser content, an early-interest list, launch-day offers and a final push before the booking deadline, with daily reporting on bookings during the launch window.
Book a free 60-minute audit through the contact page, call +8801601-654800 or email enquiry@ngital.com. We review your current marketing, then send a written plan and quote within a few working days.
Services that pair with real estate marketing.
Want more site visits from the leads you already pay for?
Book a free 60-minute audit. We will review your current campaigns, tracking and follow-up, show you where leads are being lost, and send a written plan with a quote. No commitment.