Truecaller Ads Agency in Bangladesh
Ngital plans and runs Truecaller Ads for Bangladeshi brands, putting your message on one of the most-opened apps on Android phones, right around the moments people make and receive calls, to drive reach, enquiries, app installs and leads.
What Are Truecaller Ads?
Truecaller is a caller ID and spam-blocking app used by millions of people in Bangladesh, mostly on Android phones. People open it many times a day, often around phone calls, to see who is calling, check numbers and manage their call log. Truecaller Ads lets brands show advertising inside the app, in placements such as the screen people see after a call ends, the app's home and call log areas, and premium placements such as masthead formats.
Formats include display banners, native ads, video ads and newer interactive formats, and their availability can vary by market and over time. What makes Truecaller useful is its reach and attention. Many users who are hard to reach on Facebook or YouTube, or who use those apps less, still open Truecaller every day.
Ads appear at natural break moments, after a call, when people are already looking at their phone. Targeting options typically include location, age, gender, device and interest-based audiences. Truecaller works best as part of a wider media plan rather than on its own.
As a full-service digital marketing agency in Bangladesh, Ngital combines Truecaller with Facebook, Google, YouTube and TikTok, so each platform does the job it does best. A useful way to think about Truecaller is as a mobile reach channel with strong attention moments. It is not a replacement for search, where people actively look for you, or for social platforms, where you can build engagement and community.
Instead, it helps more of the right people see your brand during their daily phone use, which can make your other campaigns more effective.
Why Truecaller Matters in Bangladesh
Bangladesh is a phone-call culture. Many people still prefer to call a business directly rather than fill in a form or send an email, and spam and unknown calls are common, which is why Truecaller became so popular. This creates a valuable advertising environment: a large, mobile-first audience that opens the app frequently, across cities and districts, including people who are less active on social media.
Truecaller can be particularly useful for brands that want broad reach outside the usual Facebook feed, such as telecom, fintech, real estate, healthcare, FMCG and app-based businesses. It is also useful for reaching people outside Dhaka, where smartphone use is high but media habits differ. Because Truecaller ads are mostly mobile display and video, creative must be simple, bold and readable in seconds, ideally in Bangla for mass audiences.
We plan Truecaller campaigns with realistic goals, combining them with other channels and tracking results carefully, so you know what Truecaller adds to your overall results. Phone-first businesses can benefit in particular. If your sales team closes most deals over the phone, as many real estate, education, healthcare and service businesses do, Truecaller users are already in a calling mindset.
A clear offer with a call or WhatsApp option can fit naturally into that moment.
Why brands choose Ngital for Truecaller Ads.
Part of a Full Media Plan
We use Truecaller where it adds reach or efficiency, alongside Facebook, Google, YouTube and TikTok, not in isolation. Each channel gets a clear job, so budgets are not wasted on overlap.
Mobile-first Creative
Simple, bold banners and short videos made for small screens and quick glances, in Bangla and English. Small screens need very different design from desktop banners.
Local Audience Knowledge
We understand Bangladeshi mobile users, regional differences and when Truecaller reaches people other channels miss. Media habits in Dhaka, Chattogram and the districts can differ a lot.
Proper Tracking
UTM links, website and app tracking and lead capture, so Truecaller is judged on real results. Impressions alone do not tell you if a campaign is worth it.
Honest Reporting
Clear reporting on reach, clicks, leads and cost, with honest advice on whether Truecaller is working for you. If Truecaller is not right for you, we will say so.
Transparent Pricing
Clear management fees, with ad spend shown separately. You always see exactly what goes to Truecaller and what you pay us.
Every sub-service, in detail.
A complete operating system — from audit and architecture to execution, measurement and weekly governance.
Truecaller Media Planning
Deciding whether Truecaller fits your goals, which formats and audiences to use, and how much budget it should get compared with your other channels. We also set clear success measures before spending, so the test gives a real answer.
After-call Screen Ads
Ads shown on the screen people see after a call ends, a moment when they are already looking at their phone and paying attention. This placement suits short, memorable messages and clear offers.
Display and Native Ads
Banner and native placements inside the app, designed to blend in naturally while getting your message across clearly.
Video Ads
Short mobile video ads for product launches, offers and brand stories, made by our in-house video team. We keep videos short and make sure the key message works even without sound.
Premium Placements
High-visibility formats such as masthead placements for big launches and campaigns, where available.
Interactive Formats
Newer interactive ad formats that invite users to tap, swipe or engage, where available in the Bangladesh market.
Lead Generation Campaigns
Campaigns that send interested users to a landing page, form, WhatsApp chat or phone call, with tracking for every enquiry. Forms are kept short, because users are on mobile and often in a hurry.
App Install Campaigns
Ads that drive Android users to install your app, measured through your app attribution tool.
Audience Targeting
Targeting by location, age, gender, device and other available audience options, set up to reach the right people without waste. Narrow targeting can raise costs, so we balance precision with enough reach.
Creative Production
Banners and videos in the right sizes, with clear, bold messages in Bangla or English that work at a glance.
Tracking and Measurement
UTM links, landing page tracking, app attribution and lead capture, so results can be compared fairly with other channels.
Multi-channel Integration
Truecaller campaigns coordinated with Facebook, Google, YouTube and TikTok, including retargeting people who engaged with your Truecaller ads where possible.
Landing Page Support
Fast, mobile-first landing pages built or improved for Truecaller traffic, with short forms and one-tap call and WhatsApp buttons.
Test-and-Learn Programmes
Structured tests of formats, audiences and creative, with clear budgets and decision points, so you learn quickly what works.
Industries we run this for.
Real Estate
Broad reach for project launches, with traffic to project pages and call or WhatsApp enquiries. Location targeting helps focus on areas where buyers are most likely to come from.
02Healthcare
Awareness and enquiries for hospitals, clinics and diagnostic centres, with responsible messaging. Clear service information and easy call options work well for patient enquiries.
03Automotive
Model launches, offers and showroom visits for car and bike brands.
04Fintech & Financial Services
App installs, sign-ups and product awareness for banks, MFS and fintech brands. Android-heavy reach suits app install and wallet sign-up campaigns.
05Education & Edtech
Admission and course campaigns that reach students and parents across districts. Campaigns can run in the weeks before admission deadlines.
06Local Services
Calls and enquiries for local service businesses in specific cities and areas. Call-focused campaigns suit businesses that take bookings by phone.
07Telecommunications
Large-scale reach for packages, offers and new services. High frequency and broad reach support package and offer announcements.
08E-commerce & Retail
Sale and offer announcements that drive traffic and orders.
From audit to outcomes, step by step.
Every engagement runs through the same playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
Fit Check and Goals
We look at your audience, product and goals to decide whether Truecaller is a good fit and what role it should play, such as reach, traffic, leads or installs. Sometimes the honest answer is that another channel will serve you better, and we will tell you.
Plan and Targeting
We choose formats, audiences, locations and budget, and set clear measures of success that can be compared with your other channels. Agreeing measures upfront avoids judging Truecaller by impressions alone.
Creative
We produce banners and short videos designed for quick viewing on mobile, with one clear message and call to action. Good mobile creative is often the biggest factor in Truecaller performance.
Launch and Track
Campaigns go live with UTM links and tracking on your landing page or app, so we can see what happens after the click. Without proper tracking, it is impossible to know what Truecaller really contributes.
Optimise and Decide
We adjust targeting, creative and budget based on results, and give you an honest view of whether to scale, change or pause Truecaller. This keeps your budget working where it delivers the best results.
Realistic outcomes, on a clear timeline.
Phase 1: Week 1
- –Goals and fit agreed
- –Audience and locations defined
- –Formats and budget planned
- –Tracking requirements set
- –Creative brief approved
Phase 2: Week 2
- –Banners and videos produced
- –Landing page or app tracking ready
- –Campaign set up and approved
- –UTM links in place
- –Launch
Phase 3: Weeks 3-6
- –Results tracked daily at first
- –Weak creatives replaced
- –Targeting refined
- –Performance compared with other channels
- –Interim report shared
Phase 4: Month 2 onwards
- –Budget adjusted based on results
- –New creatives and offers tested
- –Integration with other channels improved
- –Monthly reporting
- –Clear recommendation on future spend
Recent results for our clients.
Ngital: named first by Perplexity and Gemini for “digital marketing agency in Bangladesh”
#1 Agency listed first by Perplexity and Gemini for "digital marketing agency in Bangladesh" Read case study →
Featured · Marie Stopes Bangladesh · Healthcare & NGO86,868 leads and 4,563 bookings a month for sensitive health services
4,563 Avg. bookings per month Read case study →
Featured · Brand Marrow Communications · Energy & IndustrialBrand Marrow: building a leading solar energy brand in Bangladesh with 445% monthly growth
445% Average monthly growth Read case study →Problems we fix, and how.
Truecaller can add reach at a different price point and find people who are less active on social media.
We target specific divisions, districts and cities to reach mobile users across the country.
We design bold, simple creative that works in a quick glance, with one message and a clear action.
We use UTM links, landing page tracking and app attribution to measure real results and compare them fairly with other channels.
We improve the landing page and add call and WhatsApp options that suit how Truecaller users prefer to respond.
We test Truecaller with a controlled budget first and only scale if the numbers justify it.
We run regional Truecaller campaigns with Bangla creative to build familiarity in target districts before or alongside sales campaigns.
We combine premium Truecaller placements with Facebook, YouTube and Google for a short, high-reach launch burst.
We simplify to one message, one image and one call to action, with large text that reads clearly on budget phones.
We use dedicated tracking numbers or WhatsApp links where possible, and ask callers how they heard about you, so phone leads can be linked to campaigns.
Transparent monthly retainers.
Monthly management fees based on ad spend, number of campaigns and creative needs. Truecaller ad spend is separate.
- ✓One campaign
- ✓Audience and location targeting
- ✓Banner and video creative
- ✓UTM and landing page tracking
- ✓Monthly report
- ✓Multiple campaigns and formats
- ✓Regular creative refresh
- ✓Lead or app install tracking
- ✓Integration with Facebook and Google plans
- ✓Bi-weekly reporting
- ✓High-budget and premium placements
- ✓National and regional campaigns
- ✓Full creative production
- ✓Cross-channel media planning
- ✓Dedicated account team
We usually start with a test budget to prove Truecaller's value before scaling.
Truecaller Ads vs Facebook Ads
Truecaller and Facebook play different roles. Most brands get the best results using Truecaller to add reach alongside Facebook, not instead of it.
The stack behind the work.
Truecaller Ads Platform
Campaign setup, targeting and reporting.
Google Analytics 4
Measuring what Truecaller visitors do on your site.
UTM Builder
Tracking links for every campaign and creative.
AppsFlyer and Firebase
Measuring app installs and in-app actions.
Figma and Adobe Creative Suite
Banner and video production.
Looker Studio
Cross-channel reporting.
What clients say about this service.
Ngital rebuilt our entire paid media account in three weeks. We went from break-even to a 3.4× ROAS without lifting our budget.
What separates Ngital is the reporting. I finally understand exactly what every taka is doing — and where the next one should go.
We have worked with five agencies. Ngital is the first that actually behaves like an in-house team — fast, accountable, and obsessed with the numbers.
Truecaller advertising in 2027
Truecaller has been expanding its advertising products, adding more visible placements such as masthead formats and interactive ad suites, and investing in better targeting and measurement. As social media costs rise, more advertisers in South Asia are adding alternative mobile channels like Truecaller to their media plans for incremental reach. Short video and simple, bold creative continue to perform best on small screens.
Privacy rules and limits on tracking make it more important to measure results through landing pages, UTM links, app attribution and lead data rather than relying only on platform reports. For Bangladeshi brands, the opportunity is to use Truecaller strategically: for launches, regional reach, app growth and audiences that are less active on social media, while keeping Facebook, Google and YouTube as core channels. In 2027, the brands that benefit most from Truecaller treat it as one well-measured part of a balanced media plan.
Practically, this means keeping Truecaller creative fresh, pairing it with strong landing pages and messaging options, testing it with clear budgets and success measures, and using what you learn to decide how much of your media mix it deserves.
Truecaller Ads are paid advertisements shown inside the Truecaller app, in placements such as the screen after a call ends and other in-app areas, using display, native, video and other formats.
They can be, especially for broad mobile reach, launches, app installs and audiences outside the usual social media feed. Results vary by product and goal, so we recommend a measured test before scaling.
Our management fee starts at BDT 25,000 a month for Starter and BDT 50,000 for Growth, with custom Enterprise pricing. Ad spend is separate and depends on your reach and campaign goals.
Typical targeting includes location, age, gender, device type and available interest audiences. Exact options depend on what Truecaller offers in Bangladesh at the time of the campaign.
No. For most brands, Facebook and Google remain core channels. Truecaller works best as an addition that brings extra reach and new audiences.
Yes. Ads can send users to a landing page, form, WhatsApp chat or phone call. We track every enquiry so you can compare cost per lead with other channels.
Yes. Truecaller's mostly Android audience makes it suitable for Android app install campaigns, measured through your attribution tool.
Simple, bold banners and short videos with one clear message, readable in a few seconds. For mass audiences, Bangla often performs better.
With UTM links, website analytics, app attribution and lead tracking, so we see what users do after clicking, not just impressions.
Truecaller's audience in Bangladesh is mostly on Android, and ad formats differ between platforms. If iPhone users are your main audience, other channels such as Apple Search Ads, Google and Meta may be better choices.
Usually two to four weeks, with enough budget to gather meaningful data on clicks, leads or installs. We agree the test budget and success measures before starting.
Yes, location targeting is typically available, so we can focus on specific cities, divisions or regions where your business operates.
Yes. Its frequent daily use and attention moments make it useful for awareness and launches, especially when combined with video and social campaigns.
Truecaller for Business is a separate product that helps businesses show a verified business name and logo when they call customers. It is different from advertising, but it can increase trust and answer rates for companies that call leads.
Yes. Our team creates Bangla, English and bilingual banners and videos, and we often test both to see which performs better for your audience.
A fast, mobile-first page focused on one offer, with a short form and call or WhatsApp buttons. Sending Truecaller traffic to a slow homepage usually wastes the click.
We use the same tracking and the same success measures, such as cost per lead or cost per install, so you can compare channels fairly and move budget to the best performer.
Any ad can feel annoying if it is irrelevant or repeated too often. We keep messages relevant, limit frequency where possible and use clean, simple creative that respects the user's moment.
Usually less so than LinkedIn or Google for targeting decision-makers, but it can support awareness for B2B brands with a broad audience, such as telecom, banking or logistics services.
They can help with high-volume hiring, such as sales or delivery roles, by reaching a wide mobile audience. For specialist or senior roles, LinkedIn is usually better.
A first test shows reach, engagement, cost per click and, with proper tracking, leads or installs. Its main value is telling you whether Truecaller deserves a place in your ongoing media plan.
Usually every few weeks, or sooner if click rates drop. Because people open Truecaller many times a day, the same ad can tire quickly, so we prepare several variations from the start.
Yes. Truecaller can add extra reach around Eid, Pohela Boishakh and sale events, alongside Facebook, YouTube and Google, so your offer reaches people across their daily phone use.
Yes. Every report shows Truecaller results on their own and alongside your other channels, so you can see exactly what it contributes.
We plan Truecaller as part of a full media mix with Facebook, Google, YouTube and TikTok, produce creative in-house and give honest advice on whether it is working for you.
Book a free media consultation. We will review your goals and tell you whether Truecaller is a good fit and how to test it.
Pair Truecaller Ads with these.
Reach more people beyond the social feed
Book a free media consultation with Ngital. We will tell you honestly whether Truecaller Ads fit your goals and how to test them.