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Truecaller Ads Agency in Bangladesh

Ngital plans and runs Truecaller Ads for Bangladeshi brands, putting your message on one of the most-opened apps on Android phones, right around the moments people make and receive calls, to drive reach, enquiries, app installs and leads.

Certified partner
GoogleMetaTikTokHubSpot
2022Operating Since
200+Brands Served
Truecaller Ads · Ngital, since 2020
2022Operating Since
200+Brands Served
65+In-house Specialists
5.0/5.0Average Client Rating
IntroductionWhat we believe

What Are Truecaller Ads?

Truecaller is a caller ID and spam-blocking app used by millions of people in Bangladesh, mostly on Android phones. People open it many times a day, often around phone calls, to see who is calling, check numbers and manage their call log. Truecaller Ads lets brands show advertising inside the app, in placements such as the screen people see after a call ends, the app's home and call log areas, and premium placements such as masthead formats.

Formats include display banners, native ads, video ads and newer interactive formats, and their availability can vary by market and over time. What makes Truecaller useful is its reach and attention. Many users who are hard to reach on Facebook or YouTube, or who use those apps less, still open Truecaller every day.

Ads appear at natural break moments, after a call, when people are already looking at their phone. Targeting options typically include location, age, gender, device and interest-based audiences. Truecaller works best as part of a wider media plan rather than on its own.

As a full-service digital marketing agency in Bangladesh, Ngital combines Truecaller with Facebook, Google, YouTube and TikTok, so each platform does the job it does best. A useful way to think about Truecaller is as a mobile reach channel with strong attention moments. It is not a replacement for search, where people actively look for you, or for social platforms, where you can build engagement and community.

Instead, it helps more of the right people see your brand during their daily phone use, which can make your other campaigns more effective.

Senior-ledOutcome-firstDocumented
ContextBangladesh

Why Truecaller Matters in Bangladesh

Bangladesh is a phone-call culture. Many people still prefer to call a business directly rather than fill in a form or send an email, and spam and unknown calls are common, which is why Truecaller became so popular. This creates a valuable advertising environment: a large, mobile-first audience that opens the app frequently, across cities and districts, including people who are less active on social media.

Truecaller can be particularly useful for brands that want broad reach outside the usual Facebook feed, such as telecom, fintech, real estate, healthcare, FMCG and app-based businesses. It is also useful for reaching people outside Dhaka, where smartphone use is high but media habits differ. Because Truecaller ads are mostly mobile display and video, creative must be simple, bold and readable in seconds, ideally in Bangla for mass audiences.

We plan Truecaller campaigns with realistic goals, combining them with other channels and tracking results carefully, so you know what Truecaller adds to your overall results. Phone-first businesses can benefit in particular. If your sales team closes most deals over the phone, as many real estate, education, healthcare and service businesses do, Truecaller users are already in a calling mindset.

A clear offer with a call or WhatsApp option can fit naturally into that moment.

Why Ngital/6 reasons

Why brands choose Ngital for Truecaller Ads.

01

Part of a Full Media Plan

We use Truecaller where it adds reach or efficiency, alongside Facebook, Google, YouTube and TikTok, not in isolation. Each channel gets a clear job, so budgets are not wasted on overlap.

02

Mobile-first Creative

Simple, bold banners and short videos made for small screens and quick glances, in Bangla and English. Small screens need very different design from desktop banners.

03

Local Audience Knowledge

We understand Bangladeshi mobile users, regional differences and when Truecaller reaches people other channels miss. Media habits in Dhaka, Chattogram and the districts can differ a lot.

04

Proper Tracking

UTM links, website and app tracking and lead capture, so Truecaller is judged on real results. Impressions alone do not tell you if a campaign is worth it.

05

Honest Reporting

Clear reporting on reach, clicks, leads and cost, with honest advice on whether Truecaller is working for you. If Truecaller is not right for you, we will say so.

06

Transparent Pricing

Clear management fees, with ad spend shown separately. You always see exactly what goes to Truecaller and what you pay us.

What's included/14 modules

Every sub-service, in detail.

A complete operating system — from audit and architecture to execution, measurement and weekly governance.

01 / Module14 total

Truecaller Media Planning

Deciding whether Truecaller fits your goals, which formats and audiences to use, and how much budget it should get compared with your other channels. We also set clear success measures before spending, so the test gives a real answer.

Industries/8 covered

Industries we run this for.

Our process/5 steps

From audit to outcomes, step by step.

Every engagement runs through the same playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.

01

Fit Check and Goals

We look at your audience, product and goals to decide whether Truecaller is a good fit and what role it should play, such as reach, traffic, leads or installs. Sometimes the honest answer is that another channel will serve you better, and we will tell you.

02

Plan and Targeting

We choose formats, audiences, locations and budget, and set clear measures of success that can be compared with your other channels. Agreeing measures upfront avoids judging Truecaller by impressions alone.

03

Creative

We produce banners and short videos designed for quick viewing on mobile, with one clear message and call to action. Good mobile creative is often the biggest factor in Truecaller performance.

04

Launch and Track

Campaigns go live with UTM links and tracking on your landing page or app, so we can see what happens after the click. Without proper tracking, it is impossible to know what Truecaller really contributes.

05

Optimise and Decide

We adjust targeting, creative and budget based on results, and give you an honest view of whether to scale, change or pause Truecaller. This keeps your budget working where it delivers the best results.

What to expect/Timeline

Realistic outcomes, on a clear timeline.

Phase 01 / 04

Phase 1: Week 1

  • –Goals and fit agreed
  • –Audience and locations defined
  • –Formats and budget planned
  • –Tracking requirements set
  • –Creative brief approved
Phase 02 / 04

Phase 2: Week 2

  • –Banners and videos produced
  • –Landing page or app tracking ready
  • –Campaign set up and approved
  • –UTM links in place
  • –Launch
Phase 03 / 04

Phase 3: Weeks 3-6

  • –Results tracked daily at first
  • –Weak creatives replaced
  • –Targeting refined
  • –Performance compared with other channels
  • –Interim report shared
Phase 04 / 04

Phase 4: Month 2 onwards

  • –Budget adjusted based on results
  • –New creatives and offers tested
  • –Integration with other channels improved
  • –Monthly reporting
  • –Clear recommendation on future spend
Proof/3 case studies

Recent results for our clients.

All case studies →
Challenges/10 common problems

Problems we fix, and how.

Truecaller can add reach at a different price point and find people who are less active on social media.

Pricing/Monthly retainers

Transparent monthly retainers.

Monthly management fees based on ad spend, number of campaigns and creative needs. Truecaller ad spend is separate.

StarterTesting Truecaller
BDT 25,000/month
  • ✓One campaign
  • ✓Audience and location targeting
  • ✓Banner and video creative
  • ✓UTM and landing page tracking
  • ✓Monthly report
Get started→
EnterpriseLarge brands
Custom/month
  • ✓High-budget and premium placements
  • ✓National and regional campaigns
  • ✓Full creative production
  • ✓Cross-channel media planning
  • ✓Dedicated account team
Get started→

We usually start with a test budget to prove Truecaller's value before scaling.

Comparison/Truecaller Ads vs facebook ads

Truecaller Ads vs Facebook Ads

Truecaller and Facebook play different roles. Most brands get the best results using Truecaller to add reach alongside Facebook, not instead of it.

CriteriaTruecaller AdsFacebook Ads
Main strength✓Mobile reach around callsDetailed targeting and engagement
Audience✓Mostly Android users, including less-social audiencesVery large social audience
Ad environment✓After-call and in-app placementsFeeds, Stories and Reels
Targeting depth✓Location, demographics, device and interestsVery detailed interests and behaviours
Best for✓Extra reach, launches, local campaignsLeads, sales, retargeting, community
Recommended use✓Alongside other channelsCore channel for most brands
Tools/6 platforms

The stack behind the work.

Truecaller Ads Platform

Campaign setup, targeting and reporting.

Google Analytics 4

Measuring what Truecaller visitors do on your site.

UTM Builder

Tracking links for every campaign and creative.

AppsFlyer and Firebase

Measuring app installs and in-app actions.

Figma and Adobe Creative Suite

Banner and video production.

Looker Studio

Cross-channel reporting.

Testimonials/This service

What clients say about this service.

Ngital rebuilt our entire paid media account in three weeks. We went from break-even to a 3.4× ROAS without lifting our budget.
Farah RahmanHead of Growth, Shurobhi
What separates Ngital is the reporting. I finally understand exactly what every taka is doing — and where the next one should go.
Sajid KarimManaging Director, Meridian Realty
We have worked with five agencies. Ngital is the first that actually behaves like an in-house team — fast, accountable, and obsessed with the numbers.
Dr. Anika HossainFounder, Northwell Clinic
OutlookTrends

Truecaller advertising in 2027

Truecaller has been expanding its advertising products, adding more visible placements such as masthead formats and interactive ad suites, and investing in better targeting and measurement. As social media costs rise, more advertisers in South Asia are adding alternative mobile channels like Truecaller to their media plans for incremental reach. Short video and simple, bold creative continue to perform best on small screens.

Privacy rules and limits on tracking make it more important to measure results through landing pages, UTM links, app attribution and lead data rather than relying only on platform reports. For Bangladeshi brands, the opportunity is to use Truecaller strategically: for launches, regional reach, app growth and audiences that are less active on social media, while keeping Facebook, Google and YouTube as core channels. In 2027, the brands that benefit most from Truecaller treat it as one well-measured part of a balanced media plan.

Practically, this means keeping Truecaller creative fresh, pairing it with strong landing pages and messaging options, testing it with clear budgets and success measures, and using what you learn to decide how much of your media mix it deserves.

FAQTruecaller Ads

Answers before you ask.

Talk to a Strategist →

Truecaller Ads are paid advertisements shown inside the Truecaller app, in placements such as the screen after a call ends and other in-app areas, using display, native, video and other formats.

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Reach more people beyond the social feed

Book a free media consultation with Ngital. We will tell you honestly whether Truecaller Ads fit your goals and how to test them.