JBS Holdings: ৳60 crore in apartment bookings from 1,903 Meta leads

The 12-month numbers

Every figure below covers 1 November 2025 to 31 October 2026. Ad results come from Meta Ads Manager; site visits and bookings come from the JBS Holdings sales team.

Three in ten leads visited a site, and about one in fifty booked a flat. Those 38 bookings were worth ৳60 crore in sales. Facebook did almost all the work: it carried 88% of spend and produced 93% of leads (1,765 of 1,903), with Instagram and Audience Network adding the rest.

How we did it: one small funnel per project

Every building got the same three-layer setup. That is what kept results comparable across more than 20 projects.

Results over time

The programme started small, testing a few campaigns between November 2025 and January 2026. It scaled from March 2026, when JBS began launching projects in monthly waves, and spend averaged about $470 a month from March to October.

May 2026 was the best month: 560 leads at $1.09 each, as several JBS Kiwami lead campaigns ran behind fresh awareness bursts. August came second, with 321 leads at $1.28.

Costs rose in September, to $3.61 a lead. Many of the same Dhaka buyers had been seeing JBS ads for months by then. Lead costs came back down to $2.38 in October, when fewer projects were running and the creative was new.

Campaign spotlights

The best lead campaigns cost well under a dollar per enquiry. They show what a focused project launch can do on a $50–$100 budget.

What we learned

Three findings now shape how Ngital plans property campaigns:

1. Lifetime budgets beat small daily budgets. On 16 July, six projects ran on $10 a day each and spent $292 for 64 leads, or $4.57 each. Two weeks later, four projects ran on $38–$65 lifetime budgets and spent $142 for 111 leads, or $1.28 each. With a lifetime budget, Meta can spend more on the days buyers are most active.
2. Warm the audience first. JBS Kiwami got the most awareness support: five bursts and video views across April and May. Its lead campaigns then produced 430 leads at under $1 each, the best result of any major project.
3. Watch frequency, then rotate. Across the year, each person saw JBS ads 2.66 times on average. Thirteen lead campaigns launched in September, and the cost per lead climbed to $3.61. In October, with fewer campaigns and new creative, it fell back to $2.38.

Audience insights

Buyers aged 25–44 sent three in four leads.

Two more findings matter for future campaigns:

• Men submit most forms. Men sent 84% of leads (1,604) and women 14% (263). The person filling in the form isn’t always the only one deciding, so the creative should speak to the whole household.
• Younger buyers are cheaper to reach. People aged 25–34 sent the most leads (768), at $1.71 each, cheaper than every older group. Younger professionals deserve their own ads in the next round.

Why this matters for real estate developers in Bangladesh

The JBS programme shows that a developer with many small projects does not need a big budget for each one. It needs a repeatable system.

• Every project gets its own numbers. Each building has its own campaigns, budget and report, so JBS can see which projects sell themselves and which need help.
• Leads turn into visits and bookings. Instant forms deliver a name and phone number, not just a page view. Three in ten JBS leads went on to visit a site, and the 2% who booked bought ৳60 crore worth of apartments.
• Spend stays predictable. Lifetime budgets cap every campaign. A typical project wave cost $50–$110 across awareness and leads.
• The playbook is reusable. The same awareness-then-leads funnel works for any developer launching several buildings a year, from Bashundhara to Purbachal. See our real estate marketing work.

Frequently asked questions

How much does a Facebook lead cost for a real estate project in Dhaka?

In this 12-month JBS Holdings programme, the average was $2.06 per lead across 1,903 leads. Monthly averages ranged from $1.09 (May 2026) to $3.61 (September 2026). The best single campaigns came in at $0.55–$0.62 per lead.

How many Facebook leads turn into apartment bookings?

For JBS Holdings, 30% of Meta leads visited a project site and 2% booked an apartment, according to JBS’s sales team. That’s about 570 site visits and 38 bookings from 1,903 leads, worth ৳60 crore in sales, at roughly $6.90 of media spend per visit and $103 per booking.

How much budget does an apartment project need for Meta ads?

For JBS, a typical project wave was a $10–$40 awareness burst plus a $40–$70 lead campaign. Across more than 20 projects, the account averaged about $470 a month in media spend from March to October 2026.

Why use Facebook instant lead forms instead of a landing page?

Instant forms open inside Facebook with the buyer’s name and phone number already filled in. That makes it quick to enquire on a phone and gives the sales team a number to call straight away. For a developer, a callable number is worth more than a page view.

Who responds most to apartment ads in Dhaka?

In the JBS account, people aged 25–44 sent 75% of leads, and men filled in 84% of forms. Facebook produced 93% of leads; Instagram and Audience Network added the rest.

Which agency ran JBS Holdings’ digital advertising?

Ngital, a digital marketing agency in Banani, Dhaka, ran JBS Holdings’ Meta advertising from November 2025 to October 2026. Ngital has been a Meta Business Partner since 2020.

Sources

• Campaign data: Meta Ads Manager, ad account “109 Ngital – JBS Holdings”, 1 November 2025 – 31 October 2026. Leads are Meta instant-form submissions under 7-day-click or 1-day-view attribution.
• Site visit (30%) and booking (2%) rates and the ৳60 crore booking value: JBS Holdings sales team. Visit and booking counts are those rates applied to 1,903 leads, rounded.
• JBS Holdings Ltd and JBS project listings on Property Guide.
• JBS Holdings — Real Estate Social Media Campaign, Ngital on Behance.