Digital Marketing for Fintech in Bangladesh.
Ngital helps banks, payment apps, lenders, insurers and finance software brands in Bangladesh win customers who sign up, complete KYC and start transacting. We run Meta, Google, TikTok, LinkedIn and Truecaller campaigns that meet financial-services ad rules, and track results to activated users rather than installs.
What Is Digital Marketing for Fintech?
Digital marketing for fintech and banking is the use of search, social, video, app install and messaging campaigns to bring a financial brand new customers who open an account, complete KYC and keep using the product. In Bangladesh it means reaching people who are often cautious about money online, explaining the product simply in Bangla and English, and following up until the first transaction.
Financial services carry extra rules. Meta and Google require advertisers in some financial categories to meet specific policies, Bangladesh Bank regulates what banks and payment providers can offer and say, and claims about returns, interest or approval must be accurate. Campaigns that ignore this get rejected or create compliance risk, so we review copy with your compliance team before launch.
Our banking and finance clients include UCB Bank, Jamuna Bank, Prime Bank Investment Limited, Midland Bank and UCB Stock Brokerage. For UCB Bank we ran a loan campaign using Meta and Google together that grew results 2,500%. For Jamuna Bank we have handled Facebook Ads, motion graphics and design since 2024. For Accoru, a cloud accounting product, we sold 250 lifetime deals from US$2,500 of ad spend, a 9.9x return on ad spend.
The market is large and increasingly digital. DataReportal's Digital 2027 report counts 68.3 million social media user identities in Bangladesh as of October 2026, and Bangladesh Bank reported a record US$35.56 billion in remittances in FY2025-26, much of it now moving through digital and banking channels.
This page is maintained by Ngital's fintech team and reviewed by Tajul Islam, Founder and Managing Director, who has 20 years of marketing experience. Last updated: November 2026.
Operating advantages on every fintech account.
Bank clients by name
UCB Bank, Jamuna Bank, Prime Bank Investment, Midland Bank and UCB Stock Brokerage have trusted us with campaigns, so we know how bank approvals and compliance reviews work.
Measured to activation
We track installs through registration, KYC and first transaction, and optimise toward users who activate rather than the cheapest download.
Compliance in the workflow
Copy, offers and landing pages go through your compliance team before launch, and we keep a record of approved claims for future campaigns.
Joined-up Meta and Google
Our UCB loan campaign grew 2,500% by running search and social as one plan rather than separate silos.
Motion and explainer video
Our in-house team makes motion graphics and short explainers that show how an app or product works in seconds, as we do for Jamuna Bank.
Proven ROAS for software
For Accoru we turned US$2,500 of ad spend into about US$24,750 in sales using motion-led ads on Facebook and Google.
B2B and consumer
We run LinkedIn and email for business products such as payment gateways and SaaS, alongside consumer campaigns.
Lifecycle messaging
Push, SMS, email and WhatsApp sequences that help new users finish KYC, make a first transaction and come back.
65+ specialists in-house
Media buyers, strategists, designers, writers, video producers and developers work from our Banani office.
Transparent reporting
Monthly reports cover cost per install, KYC completion and cost per activated user by channel.
Sub-services running across this vertical.
User Acquisition Campaigns
Meta, Google, TikTok and Truecaller campaigns planned around activation targets, with copy that meets platform financial-services policies.
App Install Campaigns
Google App campaigns and Meta app ads connected to your mobile measurement partner, optimised to registration and first transaction events.
KYC Funnel Improvement
We study where users drop out during onboarding and fix it with clearer instructions, reminders and help on WhatsApp or chat.
Financial Education Content
Plain-language videos and posts on how to save, pay, borrow or invest safely, which builds trust and brings search traffic.
Trust and Authority Content
Content on licences, security, partners and real usage that answers the question every new user asks: is this safe?
Lifecycle Automation
Onboarding, activation and win-back sequences across email, SMS, push and WhatsApp.
Push and In-App Messaging
Message plans that encourage useful actions without overwhelming users, measured by retention.
B2B Fintech Marketing
LinkedIn, Google and email programmes for payment processing, accounting and SaaS products, with content for finance managers and founders.
Lending and Credit Marketing
Loan campaigns with clear, accurate terms, eligibility checks on the form and fast call-backs, as in our UCB Bank loan work.
Insurance Marketing
Simple explanations of cover and claims, aimed at families and small businesses, with quote request funnels.
Merchant Acquisition
Campaigns that recruit shops and online sellers to accept a payment method, with merchant onboarding support content.
Investment and Wealth Products
Compliant awareness campaigns for brokerage and investment services, as with UCB Stock Brokerage and Prime Bank Investment.
Influencer Marketing
Finance creators briefed on what they can and cannot claim, with your compliance team approving scripts.
Security and Reputation Communications
Fraud awareness and service update content that protects customers and your brand during incidents.
Unit Economics Reporting
Cost per install, KYC completion, cost per activated user and early retention, reported by channel and campaign.
Buyer segments inside this vertical.
Mobile Financial Services (MFS)
Mobile financial services. Activation and transaction campaigns, merchant recruitment and remittance-receiving users.
Lending Platforms & BNPL
Digital lenders and BNPL. Accurate terms in ads, eligibility screening and fast follow-up.
Insurance Technology (InsurTech)
Insurance technology. Simple product explainers and quote funnels for families and small businesses.
Investment & Wealth Tech
Brokerage and wealth products. Compliant awareness and education, as with UCB Stock Brokerage.
Neobanks & Digital Banking
Banks and digital banking. Account opening, cards, loans and app adoption, as with UCB and Jamuna Bank.
Payment Processing & B2B Fintech
Payment gateways and B2B fintech. LinkedIn and search campaigns aimed at merchants and finance teams.
Crypto & Blockchain Platforms
Blockchain and crypto companies. B2B and international work only; we do not promote crypto trading to users in Bangladesh, where Bangladesh Bank has warned against it.
Bill Payment & Utility Apps
Bill payment apps. Habit-building campaigns around utility, mobile and school fee payments.
Remittance Services
Remittance services. Campaigns for NRB senders abroad and recipients at home.
Financial Education Platforms
Financial education. Content-led growth for platforms teaching saving, investing and money management.
From audit to outcomes in eight stages.
Free audit
We review ad accounts, policy history, onboarding funnel, tracking and past results.
Goals and unit economics
We agree target cost per activated user and the events that count as activation.
Compliance setup
We agree approved claims and a review process with your compliance team.
Tracking
Mobile measurement partner, Conversions API, GA4 and CRM events are connected and tested.
Content production
Explainers, motion graphics, landing pages and lifecycle messages are produced and approved.
Launch
Campaigns go live with controlled budgets and clear tests of audiences and offers.
Funnel review
Monthly review of install-to-KYC-to-transaction conversion and fixes to drop-off points.
Reporting and planning
Monthly unit economics reporting and the plan for the next month.
Live results, measurable.
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We check the account's financial-services settings and verification, rewrite copy to policy and keep claims consistent with what compliance approved.
We change the optimisation event from install to registration or first transaction, and fix onboarding drop-offs.
Clear document instructions, reminders and live help on WhatsApp usually recover a share of these users.
Activation sequences and first-use incentives, tested against each other, push users to a first transaction.
Involving compliance early and keeping an approved claims library speeds up reviews.
Explainer video and trust content run alongside acquisition campaigns build recognition.
We track activation and early retention by channel and move budget accordingly.
LinkedIn, search and email content keep prospects informed between sales meetings.
Country-specific campaigns and messages for senders abroad and recipients at home.
Scripted briefs, approved claims and your sign-off before publishing.
Flat retainers — never % of spend.
Fintech plans start at ৳90,000 a month for one product. Banks, multi-product platforms and B2B programmes get a custom quote after the free audit.
For one fintech or banking product.
- ✓Google, Facebook and TikTok acquisition
- ✓App campaigns with attribution
- ✓KYC funnel review
- ✓Basic lifecycle automation
- ✓Compliance coordination
- ✓Monthly report and account manager
For growing fintech platforms.
- ✓Multi-product campaigns
- ✓Activation and retention programme
- ✓Explainer and motion video
- ✓Influencer campaigns
- ✓Unit economics reporting
- ✓Bi-weekly strategy calls
For banks and large financial brands.
- ✓Full multi-platform programme
- ✓Consumer and B2B tracks
- ✓CRM and data integration
- ✓Reputation communications
- ✓Dedicated senior team
- ✓Weekly strategy meetings
The retainer covers strategy, campaign management, creative, compliance coordination and reporting. Ad spend is separate and itemised. Fintech campaigns usually need two to three months to stabilise cost per activated user.
Ngital vs typical fintech marketing agencies in Bangladesh.
Many fintech campaigns are judged on installs. Here is how our approach compares on the points finance teams ask about.
Verified feedback from live engagements.
Ngital rebuilt our entire paid media account in three weeks. We went from break-even to a 3.4× ROAS without lifting our budget.
What separates Ngital is the reporting. I finally understand exactly what every taka is doing — and where the next one should go.
We have worked with five agencies. Ngital is the first that actually behaves like an in-house team — fast, accountable, and obsessed with the numbers.
Related articles
At Ngital, fintech plans start at ৳90,000 a month for one product, covering multi-platform acquisition, app campaigns, KYC funnel review, basic lifecycle automation and reporting. Larger programmes get a custom quote. Ad spend is separate.
It depends on the product and what counts as activation. We agree the definition and target in the audit, then report cost per activated user rather than cost per install.
We follow Meta and Google financial-services policies, keep claims accurate, and have your compliance team approve copy before launch.
Yes, on Google and Meta, connected to your mobile measurement partner and optimised to in-app events.
We find where users drop out, then fix instructions, add reminders and offer help through chat or WhatsApp.
Yes. Terms in ads must be accurate and clear, and we pre-screen eligibility on forms. Our UCB Bank loan campaign is an example.
Yes, through LinkedIn, Google and email programmes for payment and finance software.
Yes, with simple explainers and quote request funnels.
We target senders in key countries and recipients at home with separate messages.
Only B2B or international work. We do not promote crypto trading to users in Bangladesh.
Yes. We work with common mobile measurement partners and the platforms' own conversion APIs.
KYC completion, first transaction, cost per activated user and early retention.
Yes, with approved scripts and claims.
Yes. We prepare and publish service updates and fraud-awareness content quickly when needed.
Book a free audit on the contact page, call +8801601-654800 or email enquiry@ngital.com. We send a written plan and quote within a few working days.
Services that pair with fintech marketing.
Want more users who actually transact?
Book a free 60-minute audit. We will review your campaigns, tracking and onboarding funnel, then send a written plan and quote. No commitment.