iPay Bangladesh
Ngital runs Facebook Ads, Google Ads, media buying and performance marketing for iPay, Bangladesh's first licensed digital wallet.

- Industry
- SaaS
- Market
- Bangladesh
- Partner since
- 2026
- Website
- ipay.com.bd
iPay Systems Limited is a pioneering fintech company in Bangladesh, notable for being the country's first digital wallet to receive a Payment Service Provider (PSP) license from Bangladesh Bank.
Founded in 2015 by Zakaria Swapan, the platform officially launched in March 2018 with the ambitious goal of driving a "cashless society." Since its inception, it has served over a million registered users, allowing them to manage their finances directly from their smartphones by linking to a wide network of over 50 commercial banks.
The ecosystem is built around a secure digital wallet that facilitates a broad range of daily financial tasks. Users can instantly send and request money, top up mobile credit for all major Bangladeshi operators, and pay utility bills for services like DESCO and DPDC. One of iPay's standout features was the introduction of QR-code-based payments in Bangladesh, enabling shoppers to make purchases at thousands of merchant outlets—from small neighborhood shops to large restaurants—without needing physical cash or cards. For business owners, iPay provides a comprehensive suite of tools designed to modernize collection and disbursement processes. Merchants can integrate the iPay checkout into their websites, utilize static or dynamic QR codes for in-store payments, and manage bulk payouts to employees or suppliers.The platform emphasizes transparency and low operational costs, often offering free sign-ups and zero-fee transactions for personal users while maintaining a flat, regulated fee structure for business collections.
Security and regulatory compliance are the cornerstones of the brand's operations. As a licensed entity, iPay ensures that customer funds are held in segregated trust accounts at scheduled banks, separate from the company's operating capital. The platform employs multi-layered security measures, including two-factor authentication, biometric controls, and 24/7 fraud monitoring. By adhering to strict "Know Your Customer" (KYC)
Services delivered
Facebook Ads
More sales. Less ad waste. Leverage elite Meta partner strategies to optimize your ad spend and scale your e-commerce growth Explore service → 02Google Ads
Rank at the top. Scale your revenue. Turn Google Search, Display, and YouTube into your most predictable source of high-ROI… Explore service → 03Media Buying
Strategic paid media management across every platform that matters — turning ad spend into predictable, measurable revenue Explore service → 04Performance Marketing
Every campaign is built around one metric: your return on ad spend. Explore service →Paid acquisition for a licensed digital wallet
iPay Systems Limited was the first digital wallet in Bangladesh to receive a Payment Service Provider licence from Bangladesh Bank. Founded in 2015 and launched in 2018, it lets people send money, pay bills, top up mobile phones and pay at shops and online, with the goal of moving the country toward cashless payments.
Ngital runs iPay's paid acquisition. One team plans the budget, builds the campaigns and optimises every channel against app installs, sign-ups and active users, so spend moves to wherever new users actually come from.
Facebook Ads: we run Facebook and Instagram campaigns that explain what users can do with iPay, from bill payments to mobile top-ups and offers, reaching people across Bangladesh and retargeting those who installed the app but have not started using it.
Google Ads: we capture people already searching for digital wallets, bill payment and mobile recharge, and run app campaigns that drive installs from Google Search, Play and YouTube.
Media buying: we plan budgets across channels and campaigns, scaling spend around offers, cashback campaigns and peak payment periods, and moving it toward the placements with the lowest cost per active user.
Performance marketing: we track every campaign through to installs, registrations and transactions, test creative and audiences continuously, and report on what actually grows the user base.
Want to try iPay? Visit the official website at ipay.com.bd.
Frequently asked questions
Which digital marketing agency works with iPay?
Ngital Limited, a digital marketing agency in Banani, Dhaka, runs Facebook Ads, Google Ads, media buying and performance marketing for iPay.
What does Ngital do for iPay?
Ngital plans and runs iPay's paid acquisition across Facebook, Instagram and Google, buying media and optimising campaigns against app installs, sign-ups and active users.
How do you market a fintech app in Bangladesh?
Fintech marketing has to build trust and drive action at the same time. Clear, licence-backed messaging, simple use cases such as bill payments and top-ups, app install campaigns on Meta and Google, and retargeting that turns installs into active users all work together.
What is iPay?
iPay is a Bangladeshi digital wallet and the first in the country to receive a Payment Service Provider licence from Bangladesh Bank. It was founded in 2015 and launched in 2018.
Does Ngital work with other fintech and financial brands?
Yes. Ngital's financial clients include Jamuna Bank, Prime Bank Investment Limited and Accoru.
Is this iPay's official website?
No. This page describes Ngital's work for iPay. To use iPay, visit ipay.com.bd.


