Accoru

Accoru is a modern cloud accounting software for small businesses, freelancers and consultants. It offers simple, flat-rate accounting as an easier alternative to QuickBooks and Xero, and sells to customers in English-speaking countries including the United States, United Kingdom, Canada, Australia, New Zealand and Ireland.

Ngital handles Accoru's paid acquisition and the creative behind it. One team plans the campaigns, designs the ads and produces the motion and video content, so every placement carries the same offer and the same brand.

Facebook Ads: we run Meta sales campaigns across the six target countries, with a prospecting ad set that finds new buyers and a retargeting ad set that brings back people who visited the offer page. Campaigns optimise toward checkout and purchase, not clicks.

Google Ads: we capture people already searching for accounting software, invoicing tools and alternatives to the big names, and send them straight to the offer.

Motion graphics and video: we produce short animated and audio-visual ads for Reels, Stories and in-feed placements that explain the product and the offer in the first few seconds.

Graphic design: we design the static and carousel ad creative in square 1:1, landscape 16:9 and vertical 9:16 formats, so each placement gets a layout made for it while the branding stays consistent.

Looking for Accoru itself? Visit the official website at accoru.com.