Brand Marrow: building a leading solar energy brand in Bangladesh with 445% monthly growth

How we did it

Solar is a considered purchase. A homeowner, factory owner or government buyer is committing to a system that will run for decades, so before they call, they want to know the company is established, experienced and reliable. Brand Marrow had the track record, with more than 1,000 projects since 2012, but not the visibility to match. Ngital set out to change how many people knew the name, and what they found when they looked it up.

01A website that looks like a market leader

We designed and built a new website that presents Brand Marrow as what it is: a serious engineering and renewable energy company. The homepage leads with the proof that matters most to buyers: 14+ years of experience, 1,000+ projects completed, 500+ satisfied clients and 500+ government projects.

The site is organised around the questions buyers ask:

• Services covering solar panel installation, solar pump systems, industrial and commercial solar plants, and net metering and grid-tie systems
• Products from the panels and inverters Brand Marrow installs
• Partners showing the globally recognised manufacturers and technology providers behind its systems
• Projects and clients proving delivery for government and private sector organisations
• About explaining the company’s history and its place within Regiment Group

Every page leads to the same next step: get a free quote, by phone, WhatsApp or the contact form.

02Ongoing website maintenance

A market leader’s website has to stay current. We maintain the site, keeping it fast, secure and up to date, and adding new projects, products and partners as the business grows, so the website always reflects the company’s latest work.

03Simple Meta awareness campaigns

Instead of complex funnels, we kept the paid strategy simple: awareness campaigns on Facebook and Instagram that put the Brand Marrow name and its solar solutions in front of the right people across Bangladesh, again and again. The creative focused on what makes solar worth it, from lower energy bills to reliable power and less dependence on diesel and the grid, and on Brand Marrow’s experience and scale.

Because the website was already built to convert, people who discovered the brand through the ads found a credible company with clear services and an easy way to ask for a quote.

What made it work

• Credibility first. The website turned years of real projects into visible proof that buyers could trust.
• Simple, consistent reach. Steady awareness campaigns built recognition month after month, without complex funnels.
• Ads and website working together. Every ad led to a site built to answer buyers’ questions and capture enquiries.
• A site that keeps growing. Ongoing maintenance kept projects, products and partners current as the company scaled.