UCB Bank PLC

United Commercial Bank PLC (UCB) is one of the largest private commercial banks in Bangladesh. Incorporated in 1983 and headquartered on Gulshan Avenue in Dhaka, it is listed on the Dhaka and Chittagong stock exchanges and serves retail, SME and corporate customers through more than 200 branches, hundreds of ATMs and its digital banking channels.

Ngital runs UCB's paid digital acquisition. One team plans the budget, builds the campaigns across Meta and Google and optimises them against qualified applications, so spend moves to the products, audiences and channels that bring real customers.

Facebook Ads: we run Facebook and Instagram campaigns for UCB's products, from loans to accounts and cards, reaching the right customers across Bangladesh with clear, compliant messaging and retargeting people who started but did not finish an application.

Google Ads: we capture people already searching for loans, accounts and banking services, and send them straight to the right product page or application form.

Media buying: we plan budgets across products, channels and seasons, and move spend toward the placements with the lowest cost per qualified application.

Performance marketing: we track every campaign through to applications and leads, test creative and audiences continuously, and report results against business goals rather than clicks. Integrated Meta and Google campaigns for UCB's loan products delivered 2,500% growth.

Looking for UCB products? Visit the official website at ucb.com.bd.