Marie Stopes Bangladesh

Ngital works with Marie Stopes Bangladesh, a leading sexual and reproductive health NGO, on conversion rate optimisation, Facebook Ads, Google Ads and TikTok Ads.

Industry
Healthcare
Market
Bangladesh
Partner since
2025
Website
mariestopes.org.bd
About the client

Marie Stopes Bangladesh (MSB) is a prominent non-governmental organization and a key partner of the Government of Bangladesh in the National Family Planning Programme.

Established in 1988, the organization is part of the global MSI Reproductive Choices network and has spent over three decades providing sexual and reproductive healthcare. It operates with a "social business" model, aiming to provide high-quality, affordable, and client-centered services to millions of individuals annually, with a particular focus on underserved and hard-to-reach communities.

The organization’s service delivery network is extensive, utilizing around 242 outlets across 46 districts. This includes approximately 40 static clinics located in major urban areas, such as the premium maternity center in Dhanmondi and several clinics across Dhaka, Comilla, and Rangpur. To reach those in remote areas, MSB deploys mobile outreach teams consisting of doctors and paramedics who travel to rural locations. They also maintain a dedicated call center and use social marketing to ensure that reproductive health products are accessible at convenient locations nationwide.

The healthcare services provided by Marie Stopes Bangladesh cover a broad spectrum of maternal and reproductive needs. These include comprehensive contraception and family planning—offering everything from long-term implants and IUDs to permanent methods like vasectomies and tubal ligations—as well as menstrual regulation and aftercare. Additionally, the clinics provide maternity services including antenatal and postnatal care, general health consultations, vaccinations, and specialized screenings for cervical cancer and sexually transmitted infections (STIs).

What we do for Marie Stopes Bangladesh

Services delivered

Our approach

Responsible paid media for reproductive health services

Marie Stopes Bangladesh (MSB) is a non-governmental organisation and a key partner of the Government of Bangladesh in the National Family Planning Programme. Part of the global MSI Reproductive Choices network, it has provided sexual and reproductive health services since 1988.

Ngital works with Marie Stopes Bangladesh on conversion rate optimisation, Facebook Ads, Google Ads and TikTok Ads. One team handles strategy, creative and media, so each campaign is planned, produced and measured from a single brief.

Paid media (Facebook Ads, Google Ads and TikTok Ads): we set up and manage campaigns, target the right audiences in Bangladesh, pace budgets and optimise based on performance data.

Conversion rate optimisation: we review landing pages and funnels and test changes so more visitors become enquiries or customers.

Looking for Marie Stopes Bangladesh’s own products or services? Visit the official website at mariestopes.org.bd.

Case study & insights

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“Ngital didn't just run ads; they transformed our mission. Thanks to their healthcare marketing expertise, we saw a 300% growth in service bookings, allowing us to reach thousands more women across Bangladesh with critical healthcare. They are a foundational part of our expansion”
Masum RanaAsst. Manager, Digital Media, Marie Stopes Bangladesh
FAQ

Frequently asked questions

Which digital marketing agency works with Marie Stopes Bangladesh?

Ngital Limited, a digital marketing agency in Banani, Dhaka, works with Marie Stopes Bangladesh on conversion rate optimisation, Facebook Ads, Google Ads and TikTok Ads.

What does Ngital do for Marie Stopes Bangladesh?

Ngital handles conversion rate optimisation, Facebook Ads, Google Ads and TikTok Ads for Marie Stopes Bangladesh. We set up and manage campaigns, target the right audiences in Bangladesh, pace budgets and optimise based on performance data. We review landing pages and funnels and test changes so more visitors become enquiries or customers.

What is Marie Stopes Bangladesh?

Marie Stopes Bangladesh (MSB) is a non-governmental organisation and a key partner of the Government of Bangladesh in the National Family Planning Programme. Part of the global MSI Reproductive Choices network, it has provided sexual and reproductive health services since 1988.

Does Ngital work with other non-profit and healthcare brands?

Yes. Ngital’s non-profit and healthcare clients include Habitat for Humanity Bangladesh.

Is this Marie Stopes Bangladesh’s official website?

No. This page describes Ngital’s work for Marie Stopes Bangladesh. For Marie Stopes Bangladesh’s own products and services, visit mariestopes.org.bd.