Shajgoj
Ngital runs Facebook Ads, Instagram Ads, media buying and performance marketing for Shajgoj, Bangladesh's e-commerce beauty platform for authentic skincare, makeup and personal care products.
- Industry
- E-commerce
- Market
- Bangladesh
- Partner since
- 2026
- Website
- shajgoj.com
Shajgoj is an e-commerce beauty platform in Bangladesh, dedicated to providing 100% authentic skincare, makeup, and personal care products.
Launched in 2013, it has grown from a specialized content blog into a massive retail ecosystem that bridges the gap between expert beauty advice and high-quality commerce.
The platform operates through a seamless blend of a high-traffic e-commerce website, a dedicated mobile app, and several flagship physical stores in major shopping hubs. By offering over 10,000 products from hundreds of global brands—alongside successful in-house labels like Rajkonna—Shajgoj ensures that consumers have access to genuine products in a market often challenged by counterfeits.
What truly distinguishes the brand is its commitment to education and personalized service. Beyond just selling products, Shajgoj provides free expert consultations and extensive video tutorials, empowering users to build effective beauty routines. This tech-driven, customer-centric approach has made it the most trusted name for beauty enthusiasts across the country.
Services delivered
Facebook Ads
More sales. Less ad waste. Leverage elite Meta partner strategies to optimize your ad spend and scale your e-commerce growth Explore service →Instagram Ads
Media Buying
Strategic paid media management across every platform that matters — turning ad spend into predictable, measurable revenue Explore service → 04Performance Marketing
Every campaign is built around one metric: your return on ad spend. Explore service →Facebook, Instagram and media buying for a beauty e-commerce leader
Shajgoj is an e-commerce beauty platform in Bangladesh selling 100% authentic skincare, makeup and personal care products through its website and mobile app. Launched in 2013 as a beauty content blog, it has grown into one of the country's best-known beauty retailers, with more than 10,000 products from hundreds of brands and in-house labels such as Rajkonna.
Ngital handles Shajgoj's Facebook Ads, Instagram Ads, media buying and performance marketing. One team plans the media, builds the campaigns and optimises them against sales and return on ad spend rather than reach or likes.
Beauty e-commerce has its own rules. Shoppers compare products, read reviews and often come back several times before buying, and demand spikes around Eid, Pohela Boishakh and big online sale days. Our work is built around that buying cycle.
Facebook and Instagram Ads: we run prospecting campaigns that introduce products to new audiences, plus catalogue and retargeting ads that bring back people who viewed or added items to cart. Placements across Feed, Reels and Stories are tested so budget goes where shoppers actually buy.
Media buying: we plan budgets across campaigns and seasons, scale spend ahead of peak sale periods, and shift it toward the categories, audiences and creatives with the best return.
Creative matters as much as targeting in beauty. Product-focused visuals, short videos and offer-led creatives are tested continuously, and the winners get more spend. Results are tracked through purchase and revenue data, so every decision is tied to what actually sells.
Looking for Shajgoj's own products? Visit the official website at shajgoj.com.
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Read articleFrequently asked questions
Which digital marketing agency works with Shajgoj?
Ngital Limited, a digital marketing agency in Banani, Dhaka, runs Facebook Ads, Instagram Ads, media buying and performance marketing for Shajgoj.
What does Ngital do for Shajgoj?
Ngital plans and buys Shajgoj's paid media and runs its Facebook and Instagram campaigns, using prospecting, catalogue and retargeting ads, continuous creative testing and budget optimisation against sales and return on ad spend.
What is Shajgoj?
Shajgoj is an e-commerce beauty platform in Bangladesh, launched in 2013, that sells authentic skincare, makeup and personal care products through its website and app.
How do Facebook and Instagram Ads work for beauty e-commerce in Bangladesh?
Prospecting ads find new shoppers, catalogue and retargeting ads bring back people who viewed or carted products, and media buying shifts budget toward the products, audiences and creatives with the best return on ad spend, especially around Eid and major sale days.
Does Ngital work with other beauty and skincare brands?
Yes. Ngital's beauty and skincare clients include Bio-Xin Cosmeceuticals, Keya Cosmetics, Groome, Unicorn Trading and Finorio.
Is this Shajgoj's official website?
No. This page describes Ngital's work for Shajgoj. To shop or contact Shajgoj, visit shajgoj.com.