Siam City Cement

Ngital handles Facebook Ads, social media marketing and graphic design for Siam City Cement, the INSEE cement brand in Bangladesh.

Industry
Cement & Building Materials
Market
Bangladesh
Partner since
2024
Website
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About the client

Siam City Cement (Bangladesh) Ltd is the Bangladesh business of Thailand's Siam City Cement group, which sells cement under the INSEE brand across South and Southeast Asia.

The group entered Bangladesh in 2016 by acquiring Cemex's Bangladesh operations, and supplies cement for homes, commercial buildings and infrastructure.

What we do for Siam City Cement

Services delivered

Our approach

Social media and ads for the INSEE cement brand

Siam City Cement (Bangladesh) Ltd is the Bangladesh business of Thailand's Siam City Cement group, one of the major cement producers in South and Southeast Asia, which sells under the INSEE brand. The group entered Bangladesh in 2016 by acquiring Cemex's Bangladesh operations, and supplies cement for homes, commercial buildings and infrastructure projects.

Ngital works with Siam City Cement on its social media presence. One team plans the content, designs the creatives and runs the ads, so the INSEE brand looks and sounds consistent across every post and campaign.

Social media marketing: we plan and manage content for INSEE's social channels, from product strengths and construction tips to brand campaigns and occasion posts, building a community of homebuilders, engineers, masons and dealers.

Graphic design: we design social posts, campaign key visuals and product creatives in INSEE's bold red identity, so every piece is instantly recognisable in the feed.

Facebook Ads: we run Facebook and Instagram campaigns that put INSEE in front of people planning to build, from individual homebuilders to contractors and retailers, and keep the brand top of mind through the building season.

Case study & insights

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FAQ

Frequently asked questions

Which digital marketing agency works with Siam City Cement?

Ngital Limited, a digital marketing agency in Banani, Dhaka, handles Facebook Ads, social media marketing and graphic design for Siam City Cement (INSEE) in Bangladesh.

What does Ngital do for Siam City Cement?

Ngital plans and manages INSEE's social media content, designs its social and campaign creatives, and runs Facebook and Instagram ads that reach homebuilders, contractors and dealers.

How do you market a cement brand on social media?

Cement is bought by homebuilders, engineers, masons and dealers, so social media works best when it combines brand recognition with useful construction content, consistent bold creative, and targeted ads timed to the building season.

What is Siam City Cement Bangladesh?

Siam City Cement (Bangladesh) Ltd is part of Thailand's Siam City Cement group, which sells cement under the INSEE brand. It entered Bangladesh in 2016 by acquiring Cemex's Bangladesh operations.

Does Ngital work with other construction and building brands?

Yes. Ngital also works with Concord Ready-Mix & Concrete Products and real estate developers such as Concord Real Estate, Urban Design & Development and Rupayan Housing Estate.

Is this Siam City Cement's official website?

No. This page describes Ngital's work for Siam City Cement in Bangladesh.