App Marketing Services in Bangladesh
Ngital helps Bangladeshi apps get more installs, sign-ups and paying users, with app install campaigns on Google, Meta, TikTok and Apple Search Ads, app store optimisation, accurate attribution and creative that makes people tap Install.
What Is App Marketing?
App marketing is everything that helps people discover, install and keep using your mobile app. It starts before the download, with how your app appears in Google Play and the App Store, and continues long after it, with onboarding, push notifications and campaigns that bring users back. Paid app install campaigns on Google, Facebook, Instagram, TikTok and Apple Search Ads bring new users at scale.
App store optimisation (ASO) improves your store listing so more people who see it actually install. Attribution tools such as AppsFlyer, Adjust and Firebase show which campaigns bring users who sign up, pay and stay. And re-engagement campaigns win back people who installed but stopped using the app.
The most important lesson in app marketing is that installs alone are not success. An app with a million installs and few active users is a costly failure. We focus on the actions that matter to your business: registrations, first transactions, subscriptions, orders and retention.
As a full-service digital marketing agency in Bangladesh, Ngital brings media buying, creative, video and analytics together in one team, so every part of your app growth works together. A healthy app growth plan works like a ladder. First, make sure the store listing converts well and tracking is accurate.
Next, acquire users through the channels that bring the best value for your budget. Then, help new users reach their first moment of value quickly, such as a first order, first lesson or first transaction. Finally, keep them engaged with timely, useful messages and offers.
Skipping a step usually means paying for users who leave.
App Marketing in Bangladesh
Bangladesh is an Android-first market. Most smartphone users are on Android devices, many with limited storage and mobile data, so app size, speed and a light first experience matter. Users are careful about installing apps they do not trust, especially for finance, health and payments, so reviews, ratings, clear permissions and a recognisable brand make a big difference.
Mobile financial services, e-commerce, ride-sharing, food delivery and edtech have made Bangladeshi users comfortable with apps, but competition for their attention is intense, and costs rise sharply around Eid, sales and admission seasons. Bangla-language ads and store listings often outperform English for mass-market apps, while English works better for premium and professional audiences. A good app marketing partner in Bangladesh needs to understand all of this: device mix, data costs, trust, language, local payment habits and seasonal demand.
We plan campaigns around these realities and measure success by the users who stay, not just by cheap installs. Many users also share APKs or install apps only after a friend recommends them, so word of mouth, ratings and referral programmes play a bigger role than in many other markets. Campaigns that combine paid ads with referral offers and strong reviews often grow faster and more cheaply than paid ads alone.
Why choose Ngital for App Marketing
Official Platform Partner
Google, Meta, TikTok and HubSpot partner status, with access to platform support and new app campaign features.
Focused on Real Users
We optimise for registrations, purchases and retention, not cheap installs that never open the app again. Cheap installs look good in reports but rarely grow a business.
Attribution Done Right
AppsFlyer, Adjust or Firebase set up correctly, so every campaign is measured by what users do after installing. Many accounts we audit are optimising on incomplete or wrong data.
In-house App Creative
Short videos, UI demos, playables and static ads made by our own team, in Bangla and English. New creatives every month keep costs from creeping up.
Paid and Organic Together
Paid campaigns and app store optimisation planned together, so ads also lift your organic installs. Better listings lower your paid costs too.
Retention and Re-engagement
Push, in-app and retargeting campaigns that bring users back and increase lifetime value. A small rise in retention can be worth more than a big rise in installs.
App Marketing services we offer
A complete operating system — from audit and architecture to execution, measurement and weekly governance.
App Marketing Strategy
A clear plan based on your app, audience, business model and budget: which actions to optimise for, which channels to use and what results to expect at each stage.
Google App Campaigns
App campaigns across Google Search, Google Play, YouTube and the Display Network, optimised for installs, registrations or in-app purchases.
Meta App Install Ads
Facebook and Instagram app campaigns, including Advantage+ app campaigns, with creative built for the feed, Stories and Reels.
TikTok App Install Ads
Native-style short videos that reach younger, mobile-first audiences and drive installs at scale.
Apple Search Ads
Ads at the top of App Store search results for iPhone users, the most intent-driven app channel for iOS.
App Store Optimisation (ASO)
Better titles, descriptions, keywords, screenshots, videos and ratings in Google Play and the App Store, so more people install after viewing your listing.
Attribution and Tracking
AppsFlyer, Adjust or Firebase integration, deep links and in-app event tracking, so you know which campaigns bring valuable users.
App Creative Production
Short videos, screen recordings, UI walk-throughs, motion graphics and static ads, refreshed often to beat ad fatigue.
Re-engagement Campaigns
Retargeting ads that bring back users who installed but became inactive, with deep links to the right screen in the app.
Push and In-app Messaging Strategy
Onboarding, reminder and offer messages that help new users take their first important action and keep coming back.
Referral and Promo Campaigns
Referral programmes, promo codes and launch offers that turn existing users into a growth channel.
Launch Campaigns
Pre-launch landing pages, waitlists, influencer support and launch-week media plans for new apps and major updates.
Web-to-App Journeys
Landing pages and smart links that move website visitors and social audiences into the app smoothly.
Cohort and Retention Reporting
Reports on Day 1, Day 7 and Day 30 retention, cost per action and return on ad spend by campaign and cohort.
Custom Store Listings
Different store page versions for different audiences, campaigns or regions, so each group sees the screenshots and message most relevant to them.
Influencer and Creator Campaigns
Creators and influencers who show your app in action, with their content also used as paid ads through Spark Ads and partnership ads.
Industries we serve
Fintech Apps
Account openings, KYC completion and first transactions, with trust-building creative and compliant messaging.
02E-commerce & Shopping Apps
Installs that turn into first orders and repeat buyers, with catalogue ads and sale-season campaigns.
03Edtech Apps
Sign-ups, free trials and paid enrolments for learning apps, timed around exams and admission seasons.
04Healthtech & Telemedicine Apps
Registrations and consultations for telemedicine and health apps, with careful, policy-compliant messaging.
05Food Delivery & Restaurant Apps
First orders and repeat ordering for food delivery and restaurant apps, with offers and area targeting.
06Ride-Hailing & Transportation Apps
Rider and driver acquisition for transport and logistics apps, balancing both sides of the marketplace.
07Gaming Apps
High-volume installs and paying players, with playable and gameplay video creative.
08Social & Communication Apps
Active users and daily engagement for social and messaging apps, not just downloads.
09Content & Streaming Apps
Subscribers and watch time for streaming and content apps, with trailer-style video creative.
10Productivity & SaaS Apps
Trials and paid plans for productivity and SaaS apps, often reaching business users on LinkedIn and search.
11Travel & Hospitality Apps
Bookings for travel and hotel apps, timed around holidays and long weekends.
12News & Information Apps
Daily readers and notification opt-ins for news and information apps.
Our App Marketing process
Every engagement runs through the same playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
Audit and Goals
We review your app, store listings, current campaigns, attribution setup and user data. Then we agree the key action to optimise for, such as registration or first purchase, and realistic targets for cost and volume. This step often uncovers quick wins, such as broken events, weak screenshots or campaigns optimising for the wrong goal.
Tracking and Attribution
We set up or fix AppsFlyer, Adjust or Firebase, in-app events and deep links, and connect them to every ad platform, so campaigns can optimise for real users from day one. Without accurate events, ad platforms cannot find the users you want, so this protects every taka you spend later.
Store Listing and Creative
We improve your store listing with better keywords, screenshots and video, and produce the first set of ad creatives for each platform. A better store listing lifts results from every channel at once, which makes it one of the highest-value steps.
Launch and Learn
Campaigns go live across the chosen channels. We give each one enough budget and time to learn, then compare results by cost per action, not just cost per install. We expect some campaigns to underperform at first. That is part of learning which audiences and creatives work for your app.
Scale and Retain
We move budget to the best channels and creatives, scale step by step, and add re-engagement and retention campaigns to increase the value of every user. Retention work often delivers the biggest long-term gains, because keeping a user is cheaper than finding a new one.
What to expect: results timeline
Phase 1: Weeks 1-2
- –App and data audit completed
- –Key in-app actions agreed
- –Attribution and events tested
- –Store listing improvements planned
- –First creatives produced
Phase 2: Month 1
- –Campaigns live on Google, Meta and TikTok
- –Store listing updates published
- –Cost per action tracked by channel
- –Weak creatives replaced
- –First monthly report delivered
Phase 3: Months 2-3
- –Lower cost per registration or purchase
- –Re-engagement campaigns running
- –Organic installs improving with ASO
- –Retention tracked by cohort
- –New creative concepts tested
Phase 4: Months 4-6
- –Stable, scalable user acquisition
- –Budget focused on best-value channels
- –Higher retention and lifetime value
- –Seasonal campaigns planned
- –Growth plan for the next 6 months
App Marketing case studies
Featured · JBS Holdings · Real Estate৳60 crore in apartment bookings from 1,903 Meta leads
৳60 Cr Apartment bookings Read case study →
Featured · Ngital Limited · Marketing & AdvertisingNgital: named first by Perplexity and Gemini for “digital marketing agency in Bangladesh”
#1 Agency listed first by Perplexity and Gemini for "digital marketing agency in Bangladesh" Read case study →
Featured · Marie Stopes Bangladesh · Healthcare & NGO86,868 leads and 4,563 bookings a month for sensitive health services
4,563 Avg. bookings per month Read case study →Common problems we solve
We optimise for in-app actions such as registration and purchase, and cut channels that bring low-quality installs.
We set up attribution and in-app events properly, so every channel is measured by real user value.
We improve keywords, screenshots, videos and descriptions, and test changes to lift your install rate.
We work on onboarding messages, push notifications and re-engagement ads that bring users back at the right moment.
Our in-house team produces fresh videos and statics every month, so performance does not fade.
We help you encourage happy users to rate the app, reply to reviews and fix issues behind repeated complaints.
We use SKAdNetwork, Apple Search Ads and modelled reporting to understand iPhone results despite privacy limits.
We plan festive and sale-season campaigns early and build audiences in advance, so you avoid paying peak prices for everything.
We monitor install quality through your attribution tool, block suspicious sources and focus spend on trusted networks.
We flag size and performance issues that hurt conversion and work with your developers on lighter first experiences where possible.
App Marketing pricing in Bangladesh
Monthly agency fees based on the number of platforms, ad spend and creative volume. Ad spend and attribution tool subscriptions are separate.
- ✓Up to 2 platforms, usually Google and Meta
- ✓Up to BDT 5L monthly ad spend
- ✓Attribution setup
- ✓App store optimisation
- ✓Monthly report
- ✓Dedicated app marketing specialist
- ✓4-6 platforms including TikTok and Apple Search Ads
- ✓Up to BDT 20L monthly ad spend
- ✓Full attribution with cohort analysis
- ✓Ongoing ASO
- ✓Push and in-app messaging strategy
- ✓Creative for ads and store listings
- ✓Bi-weekly reports and monthly strategy call
- ✓All platforms and any ad spend level
- ✓Advanced attribution and incrementality analysis
- ✓High-volume creative production
- ✓Full lifecycle marketing
- ✓Dedicated senior team
- ✓Weekly reviews
Most growing apps choose Growth, which covers paid acquisition, ASO, creative and retention together.
Ngital vs typical app marketing providers
Buying installs is easy. Buying users who sign up, pay and stay is what matters. Here is how we compare.
Tools and platforms we use
Google Ads App Campaigns
Installs and in-app actions across Google's network.
Meta Ads Manager
Facebook and Instagram app campaigns.
TikTok Ads Manager
App install campaigns with short video.
Apple Search Ads
App Store search ads for iPhone users.
AppsFlyer and Adjust
Mobile attribution and in-app event tracking.
Firebase
App analytics, events and push messaging.
Google Play Console and App Store Connect
Store listings, ratings and install data.
CleverTap
Push, in-app and lifecycle messaging.
Figma and Adobe Creative Suite
Ad and store creative production.
Looker Studio
Combined reporting dashboards.
Client reviews
Ngital rebuilt our entire paid media account in three weeks. We went from break-even to a 3.4× ROAS without lifting our budget.
Ngital brought us 5,647 buyer leads in a year, and they were leads our sales team could actually work with. One in ten booked a site visit, and those visits turned into 20 apartment sales. What I value most is that Ngital reports on site visits and sales, not just clicks.
Ngital gave us a website that finally shows who we are: more than a decade of solar projects for homes, factories and government. Their simple Meta awareness campaigns put the Brand Marrow name in front of people across Bangladesh month after month, and today we're one of the names people know in solar energy.
App marketing in 2027
AI-driven campaigns now handle most targeting on Google and Meta, so results depend on what you feed them: accurate in-app events, strong creative variety and the right optimisation goal. Privacy changes, especially on iOS, mean user-level tracking is limited, so brands rely more on modelled measurement, incrementality tests and first-party data. Short vertical video remains the most effective app ad format, and creator-style content often beats polished brand videos.
App stores are also changing, with custom store pages for different audiences and more weight on ratings and engagement. In Bangladesh, super apps and mobile financial services keep raising user expectations for speed and simplicity. And retention matters more than ever: with acquisition costs rising, the apps that win are those that keep users active and turn them into paying customers.
In 2027, successful app marketing combines smart acquisition, strong store presence and lifecycle marketing.
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Our agency fee starts at BDT 1 lakh a month for Starter, BDT 2 lakh for Growth and BDT 4 lakh or more for Enterprise. Ad spend and attribution tool fees are separate.
It varies widely by app category, platform and audience. A gaming app and a banking app will have very different costs. More importantly, we focus on cost per registration or purchase, because cheap installs that never become users are wasted money.
For most Bangladeshi apps, Google App Campaigns and Meta deliver the most volume, TikTok works well for younger audiences, and Apple Search Ads is valuable for reaching iPhone users. We recommend a mix based on your audience and goals.
ASO improves your Google Play and App Store listing, including the title, keywords, description, screenshots, video and ratings, so more people find your app and install it after viewing the page.
For serious paid campaigns, yes. A mobile attribution tool shows which campaigns bring users who register, buy and stay. For smaller budgets, Firebase can be a good starting point.
Yes. Our in-house team creates short videos, screen recordings, motion graphics and static ads in Bangla and English, designed for each platform.
We look at where users drop off, then improve onboarding messages, push notifications, in-app offers and re-engagement ads that bring inactive users back.
Yes. We build pre-launch landing pages and waitlists, prepare store listings and creative, and plan a launch-week campaign so you start with momentum.
Yes. Fintech and banking are key industries for us. We follow platform financial services policies and focus on account openings, KYC completion and first transactions.
Campaigns usually launch within two weeks. Platforms need time to learn, so cost per action typically improves over the first two to three months.
Yes. We use SKAdNetwork reporting, Apple Search Ads, and modelled measurement to understand iPhone campaign performance despite privacy restrictions.
Start with installs only if you have very little data. As soon as you have enough users completing a key action, such as registration or purchase, optimise for that action. It usually costs more per install but brings far more valuable users.
Very important. Ratings affect how many people install after seeing your listing and how app stores rank you. We help you ask happy users for ratings at the right moment and reply to reviews professionally.
Yes. We create Bangla, English and bilingual ads and store listings. For mass-market apps, Bangla often performs better, and we test both to find out.
Yes. We work closely with your product and development team on tracking, deep links, store assets and onboarding improvements, so marketing and product move together.
It depends heavily on the category. Daily-use apps such as messaging or finance should retain far more users than occasional-use apps such as travel. We benchmark your current cohorts and set realistic improvement targets.
Enough for each campaign to collect data and learn, which depends on your cost per action and goals. Very small budgets spread across many platforms usually fail. We recommend starting focused on one or two channels and scaling once results are proven.
Yes. We run campaigns targeting non-resident Bangladeshis in the Middle East, Malaysia, Europe and North America, which is valuable for remittance, banking, telecom and content apps.
You get a monthly report with spend, installs, cost per key action, retention by cohort and return on ad spend by channel, plus clear recommendations for the next month.
We are an official Google, Meta, TikTok and HubSpot partner with a 65+ person in-house team covering media buying, creative, video and analytics, so your app marketing is handled by one connected team.
Book a free app marketing audit. We will review your app, store listings and current campaigns and show you where the biggest growth opportunities are.
Services that pair well with App Marketing
Grow your app with users who stay
Book a free app marketing audit with Ngital. We will review your store listing, campaigns and tracking and show you how to get more valuable users for your budget.