Conversion Rate Optimization
18 min
How to Lower Your Real Estate Cost-Per-Lead by 50%
Real estate cost-per-lead has been climbing across Bangladeshi developers for years. The lead that cost BDT 500 in 2020 now costs BDT 1,500 or more in many markets. The lead that cost BDT 2,000… Read article
Performance Marketing
5 min
NRB Property Buyer Targeting: A Complete Playbook
The NRB property buyer is a specific marketing segment that requires its own playbook, and most Bangladeshi real estate developers either undertarget this segment entirely or target it through the same approach they use… Read article
Performance Marketing
22 min
Cross-Platform Attribution: A Modern Marketer’s Guide
Add up the conversions reported by Meta, Google, TikTok, and GA4 for any given month. The total exceeds the actual number of customers you served. Often by 40% or more.This is the attribution problem… Read article
Performance Marketing
10 min
E-commerce Paid Ads in Bangladesh: What Actually Works
Most of what gets called "performance marketing" for Bangladeshi e-commerce is just Facebook ads with a Boost button. I want to write about what the actual work looks like — the parts that are… Read article
Performance Marketing
25 min
Server-Side Tag Management with GTM Server-Side: A Complete Setup Guide
There's a particular type of frustration that anyone who's set up GTM Server-Side in production knows intimately.The Google documentation walks you through provisioning the server in about ten clicks. It looks simple. You spin… Read article
Performance Marketing
22 min
Conversion API Setup Across All Major Platforms
I'm going to tell you something I see in roughly seven out of ten ad accounts that come to Ngital for an audit. The pixel is firing. The tag manager shows green checkmarks. The… Read article
Performance Marketing
22 min
The Complete Performance Marketing Guide for Bangladeshi Businesses
Performance marketing has fundamentally transformed how Bangladeshi businesses grow. A decade ago, marketing in Bangladesh meant billboard placements, newspaper ads, TV spots, and broker networks — channels where you spent money and hoped something happened. Today, performance marketing has flipped that equation: every taka you spend can be tracked to specific outcomes, optimized in real-time, and scaled based on what actually works. Read articleFree 30-min strategy auditContact
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