Manage Tutor: 2,500% more bookings for a verified home tutor marketplace

How we did it

Ngital took on the project as one integrated team covering brand, product and marketing. Because the same people designed the identity, built the platform and ran the campaigns, every ad, landing page and dashboard tells the same story: verified tutors, real families, simple hiring.

1. Brand identity and guidelines

We designed a new identity that feels trustworthy, approachable and easy to recognise across digital platforms and everyday business materials. It is built around a simple wordmark in navy with a distinctive blue dot that marks the “o” in tutor, a small detail that works as an app icon, a profile badge and a visual signature across the platform.

The blue and navy palette signals reliability, while Plus Jakarta Sans and Figtree keep the interface clean and modern, with Hind Siliguri for Bangla text. The brand guidelines cover the logo, colour, typography, iconography and applications from social media graphics to business materials, so every touchpoint stays consistent. See the brand identity and guidelines on Behance.

2. A full marketplace platform

We designed and built Manage Tutor as a custom WordPress theme, turning a manual matching service into a self-serve, two-sided marketplace. It has four connected parts:

• Public website: a landing page with job and tutor search, a tutor directory with profiles, a tuition job board, an About Us page and a parent and tutor guide blog.
• Guardian dashboard: guardians post a tuition for free in about three minutes, compare applicants side by side by university, rating and completed tuitions, and hire.
• Tutor dashboard: tutors manage their plans and applications and can earn a paid Trusted badge shown on their profile photo, which creates a new revenue stream for the business.
• Admin panel: the team reviews jobs, sees applications by job, verifies tutors, tracks payments, handles support and manages team roles.

Trust is designed into every step. Tutors verify their identity with their NID, birth certificate or passport plus their institution ID before they can apply. Every tuition post is reviewed by the team before it goes live, guardians are phone-verified, and only guardians who actually hired a tutor can leave a rating. Every screen is mobile-first, because that is how most guardians and tutors in Bangladesh use the web. See the platform design on Dribbble.

3. SEO

People search for tutors in a very specific way: by subject, class and area, such as “HSC physics tutor in Dhanmondi”. We structured the site around those searches, with clean URLs for jobs, tutors and areas, optimised meta titles and descriptions, fast mobile pages and a guide blog that answers the questions parents and tutors ask before they decide. This gives Manage Tutor a steady flow of free, high-intent visitors on both sides of the marketplace.

4. Facebook Ads

Facebook is where Bangladeshi parents and university students already spend their time, so we used it to grow both sides of the marketplace at once. Guardian campaigns target parents by area and focus on the free tuition post and verified tutors. Tutor campaigns reach university students looking for tuition jobs near them. Every campaign sends people to a matching page on the new website, so the promise in the ad is the first thing they see when they arrive.

What made it work

• Trust as the product. ID checks, approved posts, verified guardians and real ratings were built into the platform and the brand, not added as marketing claims.
• Both sides grown together. SEO and Facebook Ads targeted guardians and tutors in parallel, so new demand always had supply to meet it.
• One team from logo to launch. Brand, platform and campaigns were designed together, so every touchpoint felt like the same company.