01Problem
My ads run, but I don't know if they're profitable.
How we solve it
Most agencies report on clicks and impressions. We track revenue, CAC and ROAS — connecting Google Ads directly to your CRM so you see actual profit, not vanity metrics.
01Service
Web & Conversion Agency in Bangladesh.
High-converting websites and landing pages built for speed, trust and SEO.
Google Partner
Meta Business Partner
TikTok Marketing Partner
HubSpot Partner
018+ YrsRunning Google Ads
0260+Brands Trusted
03৳50 Cr+Ad Spend Managed
044.9/5Average Client Rating
0594%Client Retention
High-converting websites and landing pages built for speed, trust and SEO.
This is placeholder copy for the Web & Conversion service detail page — the structure renders in full so the marketing team can swap in finalised content per section. Each section below mirrors the depth and SEO surface area used on the Google Ads template.
Senior-ledOutcome-firstDocumented
03Local Context
Why web & conversion matters for Bangladeshi businesses
BangladeshDhaka-ledBangla + EnglishLocal payments
Bangladesh's digital economy is one of the fastest-growing in South Asia. Web & Conversion plays a central role in how local brands acquire and retain customers in 2026. (Replace with finalised market context, statistics and local insights for Web & Conversion.)
01
170M+
Population
02
75%
Mobile-first
03
Bn
Bangla-first
04Why Ngital
Why brands choose Ngital for web & conversion.
01
Certified Google Partner
Officially recognised Google Partner with certified strategists who undergo annual recertification. Early access to new features, direct Google support, and proven expertise validated by Google itself.
02
65+ In-house Specialists
Your campaigns are managed by full-time media buyers, copywriters, designers, and analysts — not freelancers. A complete team, not one account manager juggling 30 clients.
03
Performance-First Reporting
Detailed monthly reports with real metrics — clicks, conversions, CPA, ROAS, revenue. No vanity metrics, no hidden numbers. We sit with you to explain what worked and what's next.
04
Industry-Specific Strategy
We've run Google Ads for real estate, healthcare, FMCG, e-commerce, fintech, education, and hospitality. No generic templates — only industry-tested playbooks.
05
Transparent Pricing
No hidden fees, no surprise charges. You see exactly how much goes to Google and how much is our management fee. Period.
06
Dedicated Account Manager
A single point of contact who knows your business inside out. Slack, WhatsApp, email, phone — communicate however you prefer, get a response within hours.
07
Conversion Tracking & Attribution
We don't just drive clicks — we track every conversion through Google Tag Manager, GA4 and CRM integration. You'll know which keyword, campaign and ad created each lead.
08
Continuous Optimisation
Campaigns are reviewed weekly, not monthly. Bid adjustments, keyword refinement, ad copy testing and landing page improvements happen continuously to compound your results.
05What's Included
Every sub-service, in detail.
A complete operating system for paid media — from account architecture to creative testing, measurement and weekly governance. Expand any module to see what we ship.
10Modules
06Our Process
FROM AUDIT TO OUTCOMES
IN FIVE STEPS.
Every engagement runs through the same 7-step playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
07 Steps
- 01Step 01
Free Account Audit & Discovery
We start with a 30-minute discovery call to understand your business, goals, target audience and competitors. If you're already running Google Ads, we conduct a free audit of your account — identifying wasted spend, missed opportunities and quick wins.
- 02Step 02
Keyword Research & Competitive Analysis
Deep keyword research using Google Keyword Planner, Semrush and Ahrefs. We map every relevant search term to your business, analyse what your competitors are bidding on, and uncover high-intent, lower-competition keywords that drive ROI.
- 03Step 03
Strategy & Custom Roadmap
You receive a detailed Google Ads strategy document covering campaign structure, budget allocation, target CPA/ROAS, ad copy approach, landing page recommendations and a 90-day performance forecast. Nothing happens without your approval.
- 04Step 04
Campaign Build & Tracking Setup
We build campaigns from scratch — ad groups, keywords, ad copy variations, audience signals, extensions and bidding strategies. Conversion tracking is set up through Google Tag Manager and GA4 to capture every meaningful action.
- 05Step 05
Launch & Aggressive Optimisation
Campaigns go live and our team monitors performance daily for the first two weeks. We pause underperforming keywords, increase bids on high-converters, test new ad copy and refine targeting until campaigns hit profitable ROAS.
- 06Step 06
Weekly Refinement & A/B Testing
We don't set it and forget it. Every week we A/B test ad copy, adjust bids, refine negative keywords, optimise landing pages and explore new audience segments. Continuous improvement is what separates 2× ROAS from 8× ROAS.
- 07Step 07
Monthly Performance Reporting
Every month you receive a comprehensive report covering spend, clicks, conversions, CPA, ROAS and revenue — alongside insights on what's working, what's not and what's coming next. We schedule a 30-minute review call to align on the next month's strategy.
07Tooling
The stack we run on every account.
A working toolchain — deployed, maintained and reported from on every engagement. No logo theatre.
12 Platforms
01
Google Ads Manager
Campaign management and bid optimisation.
02
Google Tag Manager
Conversion tracking and event setup across web and server.
03
Google Analytics 4 (GA4)
Traffic, behaviour and attribution analysis.
04
Google Merchant Center
Product feed management for Shopping Ads.
05
Looker Studio
Custom client dashboards and weekly performance reports.
06
Semrush
Competitor research and keyword analysis.
07
Ahrefs
Search intent mapping and content strategy.
08
SpyFu
Competitor ad spend and keyword spying.
09
Hotjar
Landing page heatmaps and user behaviour.
10
Unbounce / Webflow
High-converting landing page builders.
11
HubSpot CRM
Lead management and offline conversion tracking.
12
Zapier
Automation between Google Ads and your CRM.
08Industries
Tested playbooks across 9 industries.
01
Real Estate
Highly targeted Google Search campaigns and Display retargeting that generate qualified property buyer leads for developers and agencies in Bangladesh.
02
Healthcare
Compliant, conversion-focused Google Ads strategies driving patient inquiries and appointment bookings for hospitals and specialised clinics.
03
E-commerce
Shopping Ads and Performance Max campaigns that scale revenue with profitable ROAS, even in competitive product categories.
04
Education
From edtech platforms like 10 Minute School to traditional institutions — driving student enrolments at lower cost per acquisition.
05
Fintech
Compliant, high-converting campaigns for digital wallets, lending platforms and payment apps targeting financially active Bangladeshi users.
06
FMCG
YouTube Ads and Display campaigns that build mass-market awareness and drive online and offline sales for consumer brands.
07
Hospitality & Travel
Location-targeted Search and Display campaigns that fill bookings for hotels, resorts and travel businesses.
08
B2B & Professional Services
From law firms to SaaS — high-quality B2B leads through LinkedIn-style targeting on Google Search.
09Case Studies
Proof, not promises.
Real engagements, real numbers. Each story below is a full case study you can read end-to-end.
Real Estate01 / 03
800+
Qualified leads
Leading Real Estate Developer
Spending ৳3 lakh per month on Google Ads with no clear lead tracking and a CPL above ৳4,500.
Case Study
E-commerce02 / 03
7.4×
Shopping ROAS
Mid-sized Fashion E-commerce Brand
Shopping Ads stuck at a 1.8× ROAS — barely breaking even after costs.
Case Study
Education03 / 03
−42%
CAC reduction
Fast-growing Edtech Platform
Scaling fast, but CAC was creeping upward — and 30% of spend was leaking to irrelevant keywords.
Case Study
10Challenges We Solve
The pain points we hear most.
Recurring problems we see across new accounts — and the exact playbook we use to fix them.
02Problem
My CPL is too high.
How we solve it
High CPL usually comes from poor keyword targeting, weak ad copy or unoptimised landing pages. We audit all three and rebuild from the ground up to slash cost per lead.
03Problem
I'm wasting money on irrelevant clicks.
How we solve it
Without proper negative keyword management, you'll bleed budget on searches that never convert. We add 100+ negative keywords per campaign to protect your spend.
04Problem
My competitors are outranking me.
How we solve it
Higher rankings come from better quality scores — not bigger budgets. We optimise ad relevance, expected CTR and landing page experience to outrank competitors at lower CPC.
05Problem
My account is messy and I don't know where to start.
How we solve it
Many businesses inherit poorly structured accounts from previous agencies. Our restructuring service rebuilds everything cleanly — campaigns, ad groups, conversions and tracking.
06Problem
I'm not seeing ROI from YouTube Ads.
How we solve it
YouTube isn't broken — it's often run with the wrong objective and creative. We rebuild YouTube campaigns with proper audience targeting and conversion-optimised creative.
07Problem
My agency doesn't communicate.
How we solve it
We don't disappear after launch. You'll get weekly check-ins, real-time Slack/WhatsApp access and monthly strategy calls — every single month.
11What to Expect
Realistic outcomes, on a clear timeline.
What good looks like at each stage of the engagement — measured against the same KPIs we agreed in week one.
Phase 01
01 / 03Within 30 days
- Campaigns live and tracking verified
- Initial optimisations in place
- Baseline performance data flowing
Phase 02
02 / 03Within 60–90 days
- CPC drops 15-30%
- Conversion rates improve
- ROAS stabilises at initial efficiency benchmarks
Phase 03
03 / 03Within 6 months
- 2-4× ROAS improvement vs starting point
- 30-60% reduction in CAC
- Profit-generating, predictable account
12Pricing
Flat retainers, never % of spend.
Transparent monthly retainers based on scope and ad spend. No percentage of spend, no hidden fees — what you see is what you pay.
Starter
৳25,000/ month
For small businesses and startups.
- Up to ৳1 lakh ad spend management
- 1 campaign type (Search OR Display)
- Basic conversion tracking
- Monthly reporting
- Email + WhatsApp support
Growth
৳50,000/ month
For growing brands ready to scale. Most popular.
- Up to ৳5 lakh ad spend management
- Multi-campaign (Search + Display + Remarketing)
- Advanced conversion tracking + GA4
- Bi-weekly reports + monthly strategy calls
- Dedicated account manager
- Landing page recommendations
Enterprise
Customtailored proposal
For high-spend brands and complex accounts.
- Unlimited ad spend management
- Full-funnel (Search, Display, Shopping, YouTube, PMax)
- CRM-integrated tracking + custom dashboards
- Weekly performance reviews
- Dedicated team (strategist, buyer, designer, analyst)
- Custom landing page builds included
Final pricing depends on your industry, ad spend and complexity. Contact us for a custom proposal — and remember: your data, accounts and assets always belong to you.
Criteria
Ngital
Typical Agency
01Google Partner Certified
Yes
Often No
02In-house Team Size
65+ specialists
5-10 freelancers
03Conversion Tracking Setup
Full GA4 + GTM + CRM
Basic clicks only
04Reporting Frequency
Weekly + Monthly
Monthly (sometimes)
05Dedicated Account Manager
Yes
Shared with 20+ clients
06Landing Page Support
Included
Extra cost
07Strategy Call Frequency
Monthly
Quarterly or never
08Industry Experience
8+ industries
1-2 niches
09Transparent Pricing
Yes
Hidden fees
10Response Time
Within hours
Within days
14Testimonials
What clients say about this service.
04 Voices
01 / 04
“Ngital completely transformed our Google Ads performance. They restructured everything, rebuilt our tracking, and within 4 months our ROAS went from 2× to 6×. The reporting is transparent, the team is responsive, and they actually understand our business. Best agency we've worked with in Bangladesh.
Sales Director
Sales Director · Leading Real Estate Developer
Result
2× → 6× ROAS in 4 months
02 / 04
“We've worked with three agencies before Ngital. None of them came close to the depth of strategy and execution we get here. Our cost per lead has dropped 50%, and we finally know exactly which keywords are driving revenue.
Marketing Head
Marketing Head · Edtech Platform
Result
−50% cost per lead
03 / 04
“What I appreciate most is the communication. Most agencies disappear after onboarding. Ngital's team is on Slack, WhatsApp, email — whenever we need them. The monthly strategy calls give us real insight, not just numbers.
CEO
CEO · E-commerce Brand
Result
Always-on partnership
04 / 04
“Their Google Ads team is genuinely top-tier. The audit they did before onboarding showed exactly where we were losing money — and within 90 days they had us running profitable campaigns we didn't think were possible.
Founder
Founder · Healthcare Startup
Result
Profitable in 90 days
15Certifications
Awards, certifications & partnerships.
01
Google Partner
Officially certified by Google with strategists who maintain annual Google Ads certifications across Search, Display, Shopping, Video and Measurement. Early access to new features, direct Google support, and validated expertise.
02
Manifest Awards 2025 — Leading Digital Company
Recognised as one of Bangladesh's leading digital agencies for measurable performance and client impact.
03
E-CAB Member
Active member of the e-Commerce Association of Bangladesh — plugged into the country's evolving digital commerce ecosystem.
04
GoodFirms Listed
Featured on GoodFirms with verified client reviews and a 4.9/5 average rating.
05
Featured In
Dhaka Tribune, The Financial Express, The Business Standard.
16FAQ
Answers before
you ask.
The 15 most common questions we hear during sales conversations for web & conversion. Still not sure? Send us a note — we reply within one business day.
Cost varies based on your industry, target keywords and competition. For most Bangladeshi businesses we recommend a minimum monthly ad spend of ৳50,000-৳1 lakh to see meaningful results. Our management fees start at ৳25,000/month for the Starter package. For real estate, fintech and education, larger budgets typically deliver better ROAS due to higher keyword competition.
15 of the most asked questions
17Trends 2026
Google Ads trends shaping 2026
The Google Ads landscape in 2026 looks very different from even two years ago. AI-driven campaign types like Performance Max are now responsible for the majority of growth in mature accounts, and Google's smart bidding algorithms have become powerful enough that manual bidding is rarely the right choice anymore. Cookieless tracking, enhanced conversions and first-party data integration are no longer optional — they're how successful campaigns measure attribution accurately. For Bangladeshi advertisers specifically, we're seeing massive shifts: Bangla-language ads outperforming English in most B2C industries, voice search queries growing rapidly, and YouTube emerging as the highest-engagement platform for brand storytelling. The agencies winning in 2026 are the ones embracing AI-driven campaigns, building first-party data strategies, and optimising for Bangladesh's mobile-first audience. At Ngital, we're constantly testing new Google Ads features in beta — including AI Max for Search Campaigns, video reach optimisation, and new bid strategies — so our clients stay ahead, not behind.
18Related Reading
Insights on web & conversion.
The Complete Google Ads Guide for Bangladeshi Businesses (2026)
Everything a founder needs to plan, launch and scale Google Ads in Bangladesh.
Read article
Google Ads vs Facebook Ads: Which Is Better for Your Business?
A practical decision framework for founders choosing where to start.
Read article
How to Reduce Your Google Ads Cost Per Click in 2026
Seven levers we pull on every account to bring CPC down without losing volume.
Read article
Performance Max Campaigns: A Complete Guide
Everything we have learned shipping 9-figure PMax across Bangladesh and beyond.
Read article
Google Shopping Ads Optimisation for E-commerce Brands
Feeds, asset groups, bidding — the playbook that took us from 1.8× to 7.4× ROAS.
Read article
Conversion Tracking Setup for Google Ads — Step by Step
GA4, GTM, enhanced conversions and offline uploads, configured the right way.
Read article
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20Explore further
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Hand-picked internal pages — industries we serve, our delivery process, and case studies featuring web & conversion work.