01Problem
My ad spend is going up but conversions aren't.
How we solve it
Almost always a tracking problem (post-iOS 14) or creative fatigue. We rebuild your Pixel and Conversion API setup, refresh creative, and rebalance funnel stages.
01Service
Facebook Ads Agency in Bangladesh.
We're an official Meta Business Partner managing high-ROI Facebook and Instagram ad campaigns for 60+ brands across Bangladesh. From lead generation to e-commerce sales — we turn ad spend into measurable revenue.
Meta Business Partner
Google Partner
TikTok Marketing Partner
HubSpot Partner
018+ YrsRunning Facebook Ads
0260+Brands Trusted
03৳40 Cr+Ad Spend Managed
044.9/5Average Client Rating
0594%Client Retention
Facebook Ads (now part of Meta Ads Manager) is the world's most powerful social advertising platform, allowing businesses to reach over 3 billion active users across Facebook, Instagram, Messenger, and WhatsApp.
Unlike search-based platforms where you wait for users to search, Facebook Ads let you proactively reach people based on their interests, behaviors, demographics, and lookalike profiles — creating demand instead of just capturing it. For Bangladeshi businesses in 2026, Facebook Ads remain the single most important advertising channel. With over 55 million Facebook users and 12 million Instagram users in Bangladesh, the platform reaches nearly every segment of the buying population — from Gen Z students discovering new brands on Reels, to busy professionals scrolling Facebook during commutes, to mothers shopping on Instagram for their families. No other platform offers this depth of audience reach combined with this level of targeting precision. At Ngital, we don't just "run Facebook Ads" — we engineer growth campaigns that combine creative storytelling with rigorous performance optimization. As a certified Meta Business Partner, our team has direct access to Meta's beta features, dedicated support, and advanced training. That's why brands like Aarong, 10 Minute School, Marie Stopes, Shajgoj, and iPay trust Ngital to scale their growth through paid social.
Senior-ledOutcome-firstDocumented
03Local Context
Why Facebook Ads are critical for Bangladeshi businesses
BangladeshDhaka-ledBangla + EnglishLocal payments
Bangladesh has one of the highest social media engagement rates in South Asia. The average Bangladeshi user spends over 3 hours per day on social platforms — with Facebook and Instagram dominating attention. For most local businesses, social media isn't just a marketing channel — it's the primary place where brands are discovered, evaluated, and chosen. What makes Facebook Ads especially powerful for Bangladesh is the platform's ability to reach buyers who don't yet know they want your product. A real estate developer can target newlywed couples in Dhaka. A fashion brand can reach Bangla-speaking women aged 22-35 interested in modest fashion. An edtech startup can find HSC students in Chittagong. A fintech app can reach small business owners managing daily transactions on cash. This precision is impossible on traditional channels like TV, billboards, or newspapers. The brands winning in Bangladesh today are mastering Facebook Ads as a system — not running occasional boosts, but building structured campaigns across awareness, consideration, and conversion stages. That's where Ngital comes in.
01
170M+
Population
02
75%
Mobile-first
03
Bn
Bangla-first
04Why Ngital
Why brands choose Ngital for facebook ads.
01
Official Meta Business Partner
Certified by Meta for advanced expertise in Facebook and Instagram advertising. Access to Meta beta features, dedicated reps, and ongoing platform training most agencies don't have.
02
65+ In-house Specialists
Full-time media buyers, copywriters, designers, and video editors — not freelancers. Every part of your campaign handled by experts under one roof.
03
In-house Creative Studio
Facebook Ads live or die by creative. Our team produces graphics, videos, motion, and Reels content engineered for paid performance — not just aesthetics.
04
Performance-First Reporting
Transparent monthly reporting on CPM, CTR, CPC, conversion rate, CPA, and ROAS — explained clearly, not just dumped as numbers.
05
Industry-Specific Strategy
Real estate, healthcare, FMCG, e-commerce, fintech, education, hospitality — each industry needs a different funnel, creative approach and audience strategy.
06
Advanced Audience Building
Custom audiences from website visitors, lead lists, video viewers, page engagers, and lookalikes — layered with detailed targeting for laser focus.
07
Bangla-First Creative Approach
Bangla-language ads consistently outperform English in B2C campaigns. Our team creates Bangla-native creative tailored to local culture, humor, and emotion.
08
Dedicated Account Manager
A single point of contact who knows your business, brand voice, and goals. WhatsApp, Slack, email, phone — communicate however you prefer.
05What's Included
Every sub-service, in detail.
A complete operating system for paid media — from account architecture to creative testing, measurement and weekly governance. Expand any module to see what we ship.
12Modules
06Our Process
FROM AUDIT TO OUTCOMES
IN FIVE STEPS.
Every engagement runs through the same 8-step playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
08 Steps
- 01Step 01
Free Account Audit & Discovery Call
A 30-minute discovery call to understand your business, target audience, goals, and current marketing performance. If you're already running Facebook Ads, we conduct a free audit — identifying wasted spend, broken tracking, weak creative, and quick optimization wins.
- 02Step 02
Strategy & Funnel Mapping
We map your customer journey and design a full-funnel strategy across awareness, consideration, and conversion stages. You receive a detailed strategy document covering campaign structure, audience plan, creative direction, budget allocation, and KPIs.
- 03Step 03
Pixel & Conversion API Setup
We install and verify Meta Pixel, configure Conversion API for accurate iOS-era tracking, set up custom conversions, and integrate with Google Tag Manager. Without this foundation, even the best creative can't be optimized properly.
- 04Step 04
Audience Research & Custom Audiences
A layered audience strategy — custom audiences from your data, lookalike audiences modeled on best customers, and detailed interest targeting tested against each other to find highest-performing segments.
- 05Step 05
Creative Production & A/B Testing
Our in-house creative team produces 5-10 ad creative variations per campaign — graphics, videos, carousels, and Reels — built around hooks, value propositions, and CTAs proven to convert. Then we A/B test relentlessly.
- 06Step 06
Campaign Launch & Daily Monitoring
Campaigns go live and our team monitors performance daily for the first two weeks. We pause underperforming creatives, scale winners, and refine targeting until campaigns hit profitable benchmarks.
- 07Step 07
Scaling & Continuous Optimization
Once campaigns hit target CPA/ROAS, we scale strategically — both vertically (budget increases) and horizontally (new audiences, new creatives). We refresh creative every 2-3 weeks to fight fatigue and maintain performance.
- 08Step 08
Monthly Reporting & Strategy Review
Every month you receive a detailed performance report and a 30-minute strategy call to review results, discuss insights, and align on the next month's plan.
07Tooling
The stack we run on every account.
A working toolchain — deployed, maintained and reported from on every engagement. No logo theatre.
12 Platforms
01
Meta Ads Manager
Campaign management and optimization
02
Meta Business Suite
Account, page, and asset management
03
Meta Events Manager
Pixel and Conversion API setup
04
Google Tag Manager
Server-side and client-side tracking
05
Google Analytics 4
Cross-platform attribution
06
Looker Studio
Custom client dashboards
07
AdEspresso / Madgicx
Advanced ad analysis and optimization
08
Hotjar
Landing page heatmaps and user behavior
09
Canva Pro & Adobe CC
Ad creative production
10
CapCut & Premiere Pro
Video and Reels production
11
HubSpot CRM
Lead management and conversion tracking
12
Zapier & Make
Lead automation between Facebook and CRM
08Industries
Tested playbooks across 9 industries.
01
Real Estate
Lead-gen campaigns that fill developer pipelines in Dhaka, Chittagong, and beyond — with tracked, qualified leads ready for sales follow-up.
02
E-commerce & D2C
Fashion, beauty, electronics — scaled with Catalog Ads, Reels Ads, and dynamic retargeting at profitable ROAS.
03
Healthcare
Hospitals, clinics, and telemedicine apps — patient inquiries and appointment bookings within Meta's strict compliance rules.
04
Education
Edtech and traditional institutions — student enrollments and course signups with creative that resonates with parents and students.
05
Fintech
Compliant, conversion-focused campaigns for digital wallets, lending apps, payment platforms, and insurance brands.
06
FMCG
Mass-reach awareness combined with Reels-driven engagement for new product launches and seasonal promotions.
07
Hospitality & Travel
Booking-focused campaigns for hotels, resorts, restaurants, salons, and lifestyle brands driving direct revenue.
08
B2B & Professional Services
Lead generation and thought leadership campaigns for SaaS, consulting, agencies, and service providers.
09Case Studies
Proof, not promises.
Real engagements, real numbers. Each story below is a full case study you can read end-to-end.
Real Estate01 / 03
1,200+
Qualified leads in 4 months
Premium Dhaka Real Estate Developer
Running Facebook lead ads at ৳3,800 CPL, with most leads being unqualified time-wasters draining sales bandwidth.
Case Study
E-commerce02 / 03
৳35L
Monthly revenue (from ৳5L)
Growing D2C Fashion Brand
Stuck at ৳5 lakh monthly revenue, hitting a wall with broad targeting and weak creative.
Case Study
Healthcare03 / 03
2,400+
Appointments in 6 months
National Diagnostic Chain
Needed to drive appointment bookings across multiple locations with one unified strategy.
Case Study
10Challenges We Solve
The pain points we hear most.
Recurring problems we see across new accounts — and the exact playbook we use to fix them.
02Problem
My CPL is too high.
How we solve it
High CPL usually means weak creative, broad targeting, or lead form friction. We rebuild all three with proven, performance-tested approaches.
03Problem
My leads aren't qualified.
How we solve it
Quality starts with creative messaging and lead form design. We rewrite ad copy, add qualifying questions, and target serious buyer audiences — not freebie hunters.
04Problem
I don't know which ads are actually working.
How we solve it
Without proper Pixel setup, conversion tracking, and attribution, you're flying blind. We rebuild your tracking from scratch and give you a clear dashboard.
05Problem
My account keeps getting restricted.
How we solve it
Restrictions usually come from policy violations (often unintentional). We audit your ad copy, creative, and landing pages for compliance and help you stay safe.
06Problem
My ROAS is dropping over time.
How we solve it
Creative fatigue is the #1 silent killer of Facebook campaigns. We refresh creative every 2-3 weeks and continuously test new hooks, formats, and audiences.
07Problem
I can't compete with bigger brands.
How we solve it
You don't need bigger budgets — you need sharper creative and tighter targeting. We've helped small brands outperform giants by focusing on niche audiences and strong storytelling.
08Problem
My agency just boosts posts.
How we solve it
Boosting posts is not a strategy — it's spending money inefficiently. We build proper campaign structures with optimized objectives, audiences, and bidding strategies.
11What to Expect
Realistic outcomes, on a clear timeline.
What good looks like at each stage of the engagement — measured against the same KPIs we agreed in week one.
Phase 01
01 / 04Within 30 Days
- Pixel and Conversion API properly set up
- Campaigns live with initial creative tested
- Baseline performance data flowing
- First optimization decisions made
Phase 02
02 / 04Within 60-90 Days
- Account hits initial efficiency benchmarks
- Winning audiences and creatives identified
- CPL/CPA stabilizes
- ROAS becomes predictable
Phase 03
03 / 04Within 6 Months
- Campaigns become profitable revenue engines
- 2-4x ROAS improvement typical
- 30-60% reduction in CPA
- Full-funnel campaigns driving demand and conversions
Phase 04
04 / 04Within 12 Months
- Mature, scaled accounts with multiple parallel funnels
- Sophisticated audience layering
- Consistent creative refresh cadence
- Incremental performance growth quarter over quarter
12Pricing
Flat retainers, never % of spend.
Transparent monthly retainers tied to ad spend and complexity. No setup fees, no lock-in — month-to-month contracts with 30 days' notice.
Starter
৳25,000/month
SME
- Up to ৳500K ad spend management
- 1 campaign objective (Leads or Conversions)
- Basic Pixel + tracking setup
- 5 ad creatives/month
- Monthly reporting
- Email + WhatsApp support
Growth
৳50,000/month
Growing Brands
- Up to ৳5 lakh ad spend management
- Multi-objective funnel (Awareness + Consideration + Conversion)
- Full Pixel + Conversion API setup
- 15 ad creatives/month (graphics + videos + Reels)
- Bi-weekly reports + monthly strategy calls
- Dedicated account manager + creative team
Enterprise
Custom/month
Big Brands
- Unlimited ad spend management
- Full-funnel strategy across all stages
- Advanced tracking + CRM integration
- Unlimited ad creatives + dedicated video production
- Weekly performance reviews
- Dedicated team (strategist, media buyer, designer, video editor, analyst)
- Influencer whitelisting + UGC content
Final pricing depends on your industry, ad spend, and complexity. We share a custom proposal after the free audit — no surprises.
Criteria
Ngital
Typical Agency
01Meta Business Partner Certified
Yes
Often No
02In-house Creative Team
Designers + video editors
Outsourced
03Conversion API Setup
Full server-side tracking
Pixel only
04Ad Creatives per Month
5–15+
1–3
05Reels & Video Production
In-house
Extra cost
06Reporting Frequency
Weekly + Monthly
Monthly (sometimes)
07Dedicated Account Manager
Yes
Shared with 20+ clients
08Bangla Creative Capability
Native team
Awkward translations
09Strategy Call Frequency
Monthly
Quarterly or never
10Industry Experience
8+ industries
1–2 niches
14Testimonials
What clients say about this service.
04 Voices
01 / 04
“Ngital completely changed how we run Facebook Ads. Our CPL dropped by more than half, and the leads are actually qualified now. The creative team produces fresh content every week, and the reporting is the most transparent we've seen from any agency in Bangladesh.
Marketing Director
Marketing Director · Real Estate Developer
Result
CPL dropped 50%+
02 / 04
“What sets Ngital apart is the creative. Most agencies give you boring static graphics. Ngital's team produces Reels and video ads that actually look like organic content — and they perform 3x better than what we had before.
Founder
Founder · D2C Fashion Brand
Result
3x creative performance
03 / 04
“We struggled with Facebook Ads for two years, agency after agency. Ngital was different from the first call. They audited our account, showed us exactly what was broken, and rebuilt everything in 30 days. Our ROAS finally became predictable.
CEO
CEO · E-commerce Brand
Result
ROAS predictable in 30 days
04 / 04
“Their understanding of the Bangladeshi market is unmatched. The Bangla copy, the cultural nuances, the timing of campaigns — every detail feels intentional. Our engagement and conversions both jumped within the first month.
Head of Marketing
Head of Marketing · Healthcare Group
Result
Engagement + conversions up month one
15Certifications
Awards, certifications & partnerships.
01
Meta Business Partner
Officially certified by Meta, with strategists holding Meta Blueprint certifications across Media Planning, Buying, Creative Strategy, and Marketing Science. Access to Meta beta features and dedicated reps.
02
Manifest Awards 2025 — Leading Digital Company
Recognised as one of Bangladesh's leading digital agencies for measurable performance.
03
E-CAB Member
Active member of the e-Commerce Association of Bangladesh.
04
GoodFirms Listed
Featured on GoodFirms with verified client reviews and a 4.9/5 average rating.
05
Featured In
Dhaka Tribune, The Financial Express, The Business Standard.
16FAQ
Answers before
you ask.
The 15 most common questions we hear during sales conversations for facebook ads. Still not sure? Send us a note — we reply within one business day.
Cost varies by industry, target audience, and campaign objective. For most Bangladeshi businesses, we recommend a minimum monthly ad spend of ৳50,000–৳1 lakh to see meaningful results. Our management fees start at ৳25,000/month for Starter, with most clients on Growth at ৳50,000/month.
15 of the most asked questions
17Trends 2026
Facebook Ads trends shaping 2026
The Facebook Ads landscape in 2026 is dominated by three major shifts: AI-driven creative, video-first formats, and privacy-era tracking. Meta's Advantage+ campaigns now use AI to automatically test creative, audiences, and placements — often outperforming manually structured campaigns. Reels and short-form video have overtaken static images as the highest-engagement format, especially in Bangladesh, where mobile-first behavior dominates. For Bangladeshi advertisers, the biggest opportunity remains Reels Ads and WhatsApp-integrated campaigns. Bangla-language Reels are seeing 2-3x higher engagement than English equivalents, and Click-to-WhatsApp campaigns are converting at rates traditional lead forms can't match. Meanwhile, server-side Conversion API tracking is no longer optional — accounts without it are losing 30-50% of attribution data and burning budget on poorly optimized campaigns. At Ngital, we test new Meta features in beta — including Advantage+ Shopping, Advantage+ Audience expansion, Reels Ads with AI-driven music, and new Conversion API improvements — to keep our clients ahead, not behind.
18Related Reading
Insights on facebook ads.
The Complete Facebook Ads Guide for Bangladeshi Businesses (2026)
Everything from account setup to scaling — written for the Bangladeshi market.
Read article
Facebook Ads vs Google Ads: Which Is Better for Your Business?
How to allocate budget between demand creation and demand capture.
Read article
How to Lower Your Facebook Ads CPL in Bangladesh
The exact playbook we use to cut CPL in half within 90 days.
Read article
Reels Ads Strategy: Why Video Beats Static in 2026
Why vertical, native-style video is now the default — and how to produce it.
Read article
Conversion API Setup for Facebook Ads — Step by Step
A non-technical guide to recovering 30–50% of lost tracking.
Read article
Click-to-WhatsApp Ads: A Complete Guide for Bangladesh
How chat-first ads are out-converting traditional lead forms.
Read article
19Related Services
Pair facebook ads with these.
01
Google Ads
Capture high-intent buyers actively searching for what you offer.
02
TikTok Ads
Reach younger audiences with native short-form video.
03
Instagram Marketing
Organic and paid Instagram strategy for brand growth.
04
Influencer Marketing
Combine creator content with paid scale and whitelisting.
05
Landing Page Design
High-converting pages built for ad campaigns.
06
Lead Generation
End-to-end lead funnels from ad click to CRM.
20Explore further
More on facebook ads across the site.
Hand-picked internal pages — industries we serve, our delivery process, and case studies featuring facebook ads work.