- 01
Step 01
60-minute call to understand your business, ideal customer profile, current lead flow, sales cycle, conversion rates, and growth goals. We audit existing campaigns, landing pages, tracking, and CRM workflows — identifying every wasted spend opportunity, broken tracking issue, and quick optimization win.
- 02
Step 02
Map your target buyers in detail — demographics, firmographics, behaviors, pain points, decision triggers. Build audience strategies across each platform combining custom audiences, lookalikes, interest layers, and intent signals for precision reach.
- 03
Step 03
Rebuild tracking foundation — Google Tag Manager, GA4, Meta Pixel + Conversion API, TikTok Pixel + Events API, LinkedIn Insight Tag, Pinterest Tag + CAPI. Integrate with HubSpot, Salesforce, Zoho, or your CRM for full attribution from ad click to closed revenue.
- 04
Step 04
Design conversion-optimized landing pages and lead forms specifically for each campaign. Mobile-first design, clear value propositions, friction-reduced forms, social proof, trust signals, and A/B test setup. Built for speed (Lighthouse 90+) and mobile experience.
- 05
Step 05
Launch coordinated campaigns across selected platforms — each playing a specific funnel role. Daily monitoring during the first three weeks ensures rapid optimization. Weekly performance reviews refine targeting, creative, and bidding strategies.
- 06
Step 06
We work directly with your sales team to evaluate lead quality — qualification rates, conversion rates, deal sizes, sales cycles. This feedback loop refines campaigns to attract higher-quality buyers, not just higher lead volumes.
- 07
Step 07
Build automated nurturing workflows that warm cold leads into sales-ready opportunities — email sequences, SMS triggers, behavioral re-engagement, lead scoring updates. Maximizes return from every lead generated, not just the highest-intent ones.
- 08
Step 08
Monthly comprehensive reporting covering CPL, lead volume, lead quality scores, MQL-to-SQL conversion, pipeline value, and ROAS. Plus monthly strategy calls reviewing what's working, what's not, and what's next. Pipeline grows quarter over quarter through compounding optimization.