We're Bangladesh's only Quad-Certified performance marketing agency — official partners with Google, Meta, TikTok, and HubSpot. From paid search to social, video to mobile-first ads, we run measurable, ROI-driven campaigns across every platform that matters. 200+ brands. One performance-obsessed team.
Performance marketing is a results-driven approach to digital advertising where every taka spent is tied to a measurable outcome — clicks, leads, app installs, purchases, signups, or revenue.
Unlike traditional advertising, where brands pay for impressions and hope for impact, performance marketing flips the equation: you only invest where you can prove return. This makes it the most accountable, data-driven, and ROI-focused form of marketing available to modern brands. For Bangladeshi businesses in 2026, performance marketing has become the foundation of digital growth. Whether you're a real estate developer needing qualified buyer leads, an e-commerce brand scaling sales, an edtech platform driving student enrollments, a fintech app pushing installs, or a B2B company building pipeline — performance marketing connects your ad spend directly to business outcomes. The brands winning today are those mastering paid acquisition across multiple platforms, optimizing for cost per outcome (not vanity metrics), and treating every campaign as a profitable revenue engine. At Ngital, performance marketing isn't one of many services — it's our core discipline. As the only agency in Bangladesh holding partnerships with Google, Meta, TikTok, and HubSpot simultaneously, we operate at the highest tier of platform expertise. Our 65+ in-house specialists manage campaigns across Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, Truecaller Ads, and Pinterest Ads — running coordinated, full-funnel strategies that turn every taka of ad spend into measurable business impact for 200+ brands and counting.
Bangladesh's digital advertising market has crossed BDT 5,000 crore annually, and that number is doubling every two years. With 80+ million internet users, 60+ million Truecaller users, 55+ million Facebook users, 35+ million TikTok users, and 60+ million YouTube viewers — every category of Bangladeshi buyer is now reachable through paid digital channels. The question is no longer whether to invest in performance marketing, but how to do it profitably across the right mix of platforms. What separates winning Bangladeshi brands from struggling ones isn't budget size — it's strategy depth. Brands running single-platform campaigns (often just Facebook boosts) consistently lose to brands running coordinated multi-platform strategies. A real estate developer running Facebook + Google + Truecaller generates 3x more qualified leads than one running Facebook alone, often at lower total CAC. An e-commerce brand running Google Shopping + Facebook + TikTok captures buyers at every funnel stage — search intent, demand creation, and impulse discovery. A B2B SaaS platform running Google + LinkedIn + Microsoft Ads reaches decision-makers across professional contexts no single platform can match. The performance marketing landscape is also more complex than ever — privacy changes, AI-driven optimization, server-side tracking, cookieless attribution, creative volume requirements, and platform-specific best practices all demand specialist expertise. The brands winning are those partnering with agencies that combine platform certifications, in-house creative production, advanced tracking infrastructure, and cross-platform strategy. That's where Ngital comes in.
Simultaneous partnerships with Google, Meta, TikTok, and HubSpot — the four most important advertising platforms in the world. No other BD agency holds this level of validated, multi-platform certification.
Your campaigns are managed by full-time media buyers, copywriters, designers, video editors, analysts, and developers — not freelancers. Every part handled under one roof.
Performance marketing lives or dies by creative. Our in-house studio produces graphics, videos, motion graphics, Reels, TikTok content, YouTube ads, and Pinterest pins — fully integrated with media buying.
Every client receives reports tying ad spend directly to revenue impact — not just clicks. We track CAC, ROAS, LTV, and pipeline value across every platform, with bi-weekly performance reviews and monthly strategy calls.
We design coordinated multi-platform strategies where Google captures search intent, Facebook builds demand, TikTok drives discovery, YouTube delivers video reach, and niche platforms capture specific audiences.
Server-side Conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API, Pinterest CAPI) integrated with GTM, GA4, and CRM systems — recovering 30-50% of attribution lost to privacy changes.
No hidden fees. No surprise charges. You see exactly how much goes to platforms and how much is our management fee. Plus, WhatsApp/Slack-level access to your account team.
We've delivered performance marketing for real estate, healthcare, FMCG, e-commerce, fintech, education, hospitality, B2B, and international export brands — applying industry-specific playbooks to every account.
We work directly with your sales team to define lead quality criteria and gather conversion feedback — delivering leads that actually close, not just leads that fill spreadsheets.
Daily campaign monitoring, weekly creative refresh, monthly strategy reviews. Performance marketing requires continuous attention — not 'set and forget' management that most BD agencies offer.
A complete operating system for paid media — from account architecture to creative testing, measurement and weekly governance. Expand any module to see what we ship.
Every engagement runs through the same 8-step playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
60-minute strategy session to understand your business, target audience, current marketing performance, sales cycle, and growth goals. If you're already running paid campaigns, we audit every platform and identify wasted spend, weak creative, broken tracking, and quick optimization wins.
Comprehensive performance marketing strategy covering platform mix (which channels to prioritize), funnel structure (awareness, consideration, conversion, retention), audience plans, creative direction, budget allocation, and KPI targets across each platform.
Rebuild tracking from the ground up — Google Tag Manager, GA4, Meta Pixel + Conversion API, TikTok Pixel + Events API, LinkedIn Insight Tag, Pinterest Tag + CAPI, Microsoft UET, and CRM integration. Without proper tracking, even the best campaigns can't be optimized profitably.
Our in-house creative team produces platform-specific creative — Facebook static and video ads, TikTok-native vertical content, YouTube TVCs and Shorts, LinkedIn carousels and document ads, Pinterest vertical pins, and Truecaller mobile-first banners.
Campaigns go live across selected platforms in a coordinated sequence — not isolated experiments. Each platform plays a specific funnel role, with consistent messaging adapted to platform behavior. Daily monitoring during the first three weeks ensures rapid optimization.
We run continuous A/B tests across creative, audiences, copy, landing pages, and bidding strategies. Winners are scaled, losers are paused, and new variations are tested weekly. Creative is refreshed every 2-4 weeks (faster on TikTok) to fight ad fatigue.
We measure performance across platforms with unified attribution — identifying which platforms deliver lowest CAC, highest ROAS, best lead quality, and longest LTV. Budget is reallocated monthly based on performance, ensuring every taka flows to its highest-ROI channel.
Every month, you receive a comprehensive performance report covering all active platforms, plus a 60-minute strategy review call. We discuss what's working, what's not, what's coming next, and how performance marketing connects to your broader business goals.
A working toolchain — deployed, maintained and reported from on every engagement. No logo theatre.
Search, Display, Shopping, YouTube, Performance Max campaigns.
Facebook, Instagram, Messenger, WhatsApp campaigns.
In-Feed Ads, Spark Ads, TikTok Shop campaigns.
Sponsored Content, Lead Gen, InMail, ABM.
Search, Audience Network, Shopping campaigns.
Promoted Pins, Shopping, Idea Pins, Video.
Mobile-first ad campaigns reaching 60M+ users.
Cross-platform tracking implementation.
Cross-channel attribution and behavioral analytics.
Server-side tracking across all platforms.
Custom multi-platform performance dashboards.
Competitor and keyword research.
Landing page heatmaps and user behavior.
Lead management and full-funnel attribution.
Mobile app install attribution.
Automation between platforms and CRMs.
Multi-platform lead generation campaigns combining Google Search, Facebook, Truecaller, and YouTube to fill developer pipelines with qualified buyers.
Full-funnel campaigns spanning Google Shopping, Facebook + Instagram, TikTok Shop, Pinterest Shopping, and YouTube — optimized for ROAS and scalable growth.
Compliant, trust-building campaigns across Google, Facebook, Truecaller, and YouTube driving patient inquiries, appointment bookings, and brand authority.
Multi-channel student acquisition combining Google, Facebook, TikTok, and YouTube — supporting platforms like 10 Minute School and traditional institutions.
Compliant, conversion-focused campaigns for digital wallets, lending apps, payment platforms, and banks across Google, Facebook, LinkedIn, and Truecaller.
Mass-reach awareness combined with measurable performance — TVC adaptation on YouTube, Reels on Facebook/Instagram, native content on TikTok.
Account-based campaigns combining Google Ads, LinkedIn Ads, Microsoft Ads, and content amplification — generating high-quality demos and enterprise pipeline.
Cross-border campaigns targeting US, UK, EU, AU, and Middle East markets across Google, Facebook, Pinterest, and Microsoft Ads.
Booking-focused campaigns for hotels, theme parks, restaurants, and entertainment venues across Google, Meta, and YouTube.
Test drive bookings, service inquiries, and dealer brand-building across Google, Facebook, Truecaller, and YouTube.
Real engagements, real numbers. Each story below is a full case study you can read end-to-end.
Running Facebook only, with high CPL and limited lead volume. No clear cross-platform strategy or unified attribution.
Stuck at BDT 5L monthly revenue from Facebook Ads alone. Rising CAC, saturated audiences, and no clear path to scale.
Generating leads through Google Ads only at high CAC. No B2B-focused channel mix, no LinkedIn presence, no ABM strategy.
Recurring problems we see across new accounts — and the exact playbook we use to fix them.
Almost always a tracking problem (broken attribution post-iOS 14) or creative fatigue. We rebuild your Conversion API setup across all platforms, refresh creative aggressively, and rebalance spend across channels.
Single-platform dependency caps your growth. We design diversified, multi-platform strategies where each channel plays a distinct funnel role — typically growing total qualified outcomes by 2-4x without proportional CAC increases.
Rising CAC usually comes from over-relying on bottom-funnel campaigns and ignoring top-of-funnel demand creation. We add upper-funnel reach across YouTube, TikTok, and Pinterest while protecting bottom-funnel performance — typically reducing CAC 20-40% over 6 months.
Modern performance marketing requires 10-30 creative variations per platform per month. Our in-house creative team produces graphics, videos, Reels, TikTok content, YouTube ads, and Pinterest pins at scale — eliminating the creative bottleneck most agencies face.
Most BD agencies report on platform-specific clicks, not unified revenue attribution. We rebuild tracking, integrate all platforms with your CRM, and provide unified dashboards showing exactly which platform delivers revenue, qualified leads, and pipeline.
Performance marketing requires daily optimization, weekly creative refresh, and monthly strategic adjustment — not 'set it and forget it.' Our team monitors campaigns daily, refreshes creative weekly, and reviews strategy monthly with you.
We specialize in cross-border performance marketing — particularly for Bangladeshi brands targeting US, UK, EU, AU, and Middle East markets through Google, Facebook, Pinterest, and Microsoft Ads with currency, compliance, and cultural adaptation.
iOS 14, cookie deprecation, and Apple Mail Privacy have damaged most advertisers' tracking. We rebuild attribution through server-side Conversion APIs across all platforms — recovering 30-50% of lost data and dramatically improving optimization.
Most multi-platform setups are siloed — each platform optimized in isolation. We coordinate platforms strategically (each playing a funnel role), measure unified attribution, and reallocate budgets based on cross-platform performance — making the whole greater than the sum of parts.
Most agencies hide behind vanity metrics. We benchmark every campaign against industry standards, share full ad account access, provide live dashboards, and tie every report to revenue impact — making performance transparent and verifiable.
What good looks like at each stage of the engagement — measured against the same KPIs we agreed in week one.
Transparent monthly retainers based on platform count, ad spend, and creative volume. Final pricing depends on scope — contact us for a custom proposal.
Startup
Brand
Big Company
We charge for outcomes, not hours. Most clients start with Growth and scale up as their campaigns mature. Our management fee is typically 10-15% of ad spend — fully transparent, with no hidden markups.
Closest retainer for this service: Performance Marketing — BDT 120,000 – 350,000. Multi-channel paid media with creative testing and full tracking.
Ngital is the only agency in Bangladesh that genuinely runs coordinated multi-platform performance marketing. Our previous agency just ran Facebook. Ngital integrated Google, Facebook, TikTok, and Truecaller — and our cost per lead dropped 54% while volume tripled. The difference is night and day.
What sets Ngital apart is the depth of platform expertise across so many channels. Most agencies specialize in one or two. Ngital genuinely operates at expert level on Google, Meta, TikTok, LinkedIn, YouTube — every platform we run. The Quad-Certified credential is real, not marketing fluff.
We've been with three agencies before Ngital. None of them came close to the depth of strategy, creative output, and reporting transparency we get here. Their cross-platform attribution finally lets us see exactly where our revenue comes from — and what to scale.
Ngital's in-house creative team is the reason performance marketing actually works for us. Every other agency we tried struggled with creative volume and quality. Ngital produces 25+ creatives per month across multiple platforms — and they actually perform.
The pipeline reporting is what makes the difference. Most agencies report on clicks. Ngital reports on opportunities created and revenue influenced — exactly what we need to justify our marketing investment to the board.
The 15 most common questions we hear during sales conversations for performance marketing. Still not sure? Send us a note — we reply within one business day.
The performance marketing landscape in 2026 is being reshaped by AI-driven optimization, privacy-era tracking, and platform-specific creative requirements. Every major platform now relies heavily on AI: Google's Performance Max, Meta's Advantage+, TikTok's Smart Performance Campaigns, and LinkedIn's Predictive Audiences. The agencies winning are those feeding AI the right signals, creative variants, and conversion data — not those manually managing every bid. Privacy changes (iOS 14, cookie deprecation, browser restrictions) have permanently broken pixel-based tracking, making server-side Conversion APIs essential across every platform. Brands without CAPI implementation are losing 30-50% of attribution data and burning budget on poorly optimized campaigns. Creative volume requirements have also exploded — what worked with 2-3 ads per month now requires 10-30 variations to fight algorithm fatigue. For Bangladeshi advertisers specifically, the biggest shifts in 2026 are: TikTok and YouTube Shorts overtaking Facebook as the highest-engagement formats, AI search advertising (Microsoft Copilot, ChatGPT) opening new visibility opportunities, multi-platform attribution becoming standard for serious brands, and cross-border campaigns growing rapidly as BD brands target NRB and Western markets. At Ngital, we test new performance features in beta across all platforms — keeping our clients ahead of the curve while competitors react to changes after they've already lost performance.
Hand-picked internal pages — industries we serve, our delivery process, and case studies featuring performance marketing work.