We're a Certified Google Partner managing high-performance Google Ads campaigns for 200+ brands across Bangladesh and beyond. From Search to Shopping to YouTube to Performance Max — we turn ad spend into measurable revenue with full Conversion API tracking and CRM-integrated attribution.
Google Ads is the world's largest online advertising platform, allowing businesses to show ads to potential customers exactly when they're searching for what you offer.
Whether someone is Googling 'best real estate developer in Dhaka,' watching a YouTube video, browsing news websites, or shopping online — Google Ads puts your brand in front of them at the precise moment of intent. Unlike interruption-based advertising, Google Ads captures buyers who are actively looking for solutions — making it the most accountable, intent-driven paid channel available. For Bangladeshi businesses in 2026, Google Ads is no longer optional. With over 80 million internet users in Bangladesh and Google handling more than 95% of all search queries, the platform represents the single biggest opportunity to capture high-intent buyers actively looking for your products or services. Unlike traditional advertising where you broadcast to a wide audience and hope for the best, Google Ads lets you target users by keyword, location, device, demographic, language, and behavioral signals — meaning every taka spent works harder. Combined with Performance Max campaigns now spanning Search, Display, YouTube, Gmail, and Maps simultaneously, Google Ads has become the most versatile advertising platform available. At Ngital, we don't just run Google Ads — we engineer them. Our certified specialists build campaigns that focus on three things: lower cost-per-click, higher conversion rates, and provable return on ad spend. We treat your budget like our own, which is why brands like 10 Minute School, bti, Concord, Marie Stopes, Aarong, iPay, and 200+ more trust Ngital to scale their growth through paid search. As Bangladesh's only Quad-Certified agency (Google, Meta, TikTok, HubSpot Partner), our 65+ in-house specialists deliver Google Ads programs integrated with full-funnel marketing strategy.
Bangladesh's digital economy is growing faster than ever. Mobile internet penetration has crossed 75%, online shopping has tripled in the last three years, and high-value buyers — especially in real estate, healthcare, education, and fintech — now begin their purchase journey on Google. If your business doesn't appear when these buyers search, your competitors win the lead by default. For most B2C and B2B brands, Google Ads delivers the highest-intent traffic of any paid channel — making it foundational rather than optional. Local search behavior in Bangladesh is also unique. Buyers research extensively before contacting a business, often comparing 4-6 options on Google before making a single phone call. This makes Google Ads the highest-intent acquisition channel available — far more effective than impression-based platforms for industries where the buying decision is considered. A well-structured Google Ads strategy doesn't just bring traffic; it brings ready-to-buy customers, often at a lower cost than Facebook or TikTok ads for B2B and high-ticket B2C services. Combined with Google's local search features, Maps integration, and Bangla-language optimization, Google Ads reaches Bangladeshi buyers in ways no other platform matches. The brands winning in Bangladesh today aren't relying on Facebook alone or hoping for organic traffic. They're operating sophisticated Google Ads programs combining Search, Shopping, Display, YouTube, and Performance Max campaigns — supported by proper Conversion API tracking, CRM integration, and continuous optimization. They show up first when buyers Google their category, capture intent-driven traffic that competitors don't even know exists, and build long-term defensible market positions. That's where Ngital comes in.
Officially recognized Google Partner with certified strategists who undergo annual recertification across Search, Display, Shopping, Video, and Measurement. Early access to beta features and direct Google support.
Your campaigns are managed by full-time media buyers, copywriters, designers, and analysts — not freelancers. Every campaign benefits from a complete team, not a single account manager juggling 30 clients.
Every client receives a detailed monthly report showing real metrics — clicks, conversions, CPA, ROAS, and revenue. No vanity metrics, no hidden numbers. We sit with you to explain what worked and what's next.
We've run Google Ads for real estate, healthcare, FMCG, e-commerce, fintech, education, and hospitality. We don't apply generic templates — we apply industry-tested playbooks.
No hidden fees, no surprise charges. You see exactly how much goes to Google and how much is our management fee. Period.
Every client gets a single point of contact who knows your business inside out. Slack, WhatsApp, email, phone — communicate however you prefer, get a response within hours.
We don't just drive clicks — we track every conversion through Google Tag Manager, GA4, Enhanced Conversions, and CRM integration. You'll know exactly which keyword, campaign, and ad created each lead.
Campaigns are reviewed weekly, not monthly. Bid adjustments, keyword refinement, ad copy testing, and landing page improvements happen continuously to compound your results.
Search, Display, Shopping, YouTube, Performance Max, Demand Gen, Local Services Ads — we run every Google Ads campaign type with platform-specific best practices for each.
Built for Google's AI-driven future — Performance Max, Demand Gen Campaigns, AI Overviews, and Smart Bidding. We feed AI the right signals and creative for maximum performance.
A complete operating system for paid media — from account architecture to creative testing, measurement and weekly governance. Expand any module to see what we ship.
Every engagement runs through the same 8-step playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
We start with a 30-minute discovery call to understand your business, goals, target audience, and competitors. If you're already running Google Ads, we conduct a free audit of your account — identifying wasted spend, missed opportunities, and quick wins.
Our team conducts deep keyword research using tools like Google Keyword Planner, Semrush, and Ahrefs. We map every relevant search term to your business, analyze what your competitors are bidding on, and uncover high-intent, lower-competition keywords that drive ROI.
You receive a detailed Google Ads strategy document covering campaign structure, budget allocation, target CPA/ROAS, ad copy approach, landing page recommendations, and a 90-day performance forecast. Nothing happens without your approval.
We build campaigns from scratch — ad groups, keywords, ad copy variations, audience signals, extensions, and bidding strategies. Conversion tracking is set up through Google Tag Manager, GA4, and Enhanced Conversions to capture every meaningful action.
Campaigns go live, and our team monitors performance daily for the first two weeks. We pause underperforming keywords, increase bids on high-converters, test new ad copy, and refine targeting until campaigns hit profitable ROAS.
We don't set it and forget it. Every week, we A/B test ad copy, adjust bids, refine negative keywords, optimize landing pages, and explore new audience segments. This continuous improvement is what separates 2x ROAS from 8x ROAS.
We integrate Google Ads with your CRM (HubSpot, Salesforce, Zoho) using offline conversion imports — so you see exactly which keywords, campaigns, and ad groups generate actual revenue, not just leads.
Every month, you receive a comprehensive report covering spend, clicks, conversions, CPA, ROAS, and revenue — alongside insights on what's working, what's not, and what's coming next. We schedule a 30-minute review call to align on the next month's strategy.
A working toolchain — deployed, maintained and reported from on every engagement. No logo theatre.
Campaign management and bid optimization across all campaign types.
Conversion tracking and event setup across the customer journey.
Traffic, behavior, and cross-channel attribution analysis.
Product feed management for Shopping Ads and Performance Max.
Custom client dashboards and unified reporting.
Search performance monitoring and SEO alignment.
A/B testing for landing pages and conversion paths.
Competitor research and keyword intelligence.
Search intent mapping and content strategy alignment.
Competitor ad spend and keyword intelligence.
Landing page heatmaps and user behavior analysis.
High-converting landing page builders.
Lead management and offline conversion tracking.
Enterprise and mid-market CRM integrations.
Automation between Google Ads and CRMs.
Qualified property buyer leads through highly targeted Google Search campaigns and Display retargeting for developers like bti, Concord, and other major BD real estate brands.
From hospitals to specialized clinics, we drive patient inquiries and appointment bookings through compliant, conversion-focused Google Ads strategies.
Shopping Ads and Performance Max campaigns scaling e-commerce brands at profitable ROAS, even in competitive product categories.
From edtech platforms like 10 Minute School to traditional institutions, we drive student enrollments at lower cost per acquisition.
Compliant, high-converting campaigns for digital wallets, lending platforms, and payment apps targeting financially active Bangladeshi users.
For consumer brands, we use YouTube Ads and Display campaigns to build mass-market awareness and drive online and offline sales.
We help hotels, resorts, and travel businesses fill bookings through location-targeted Search and Display campaigns.
From law firms to SaaS companies, we generate high-quality B2B leads through Google Search and Performance Max campaigns.
Test drive bookings, service inquiries, and dealership traffic for car brands, motorcycle showrooms, and automotive services.
Cross-border Google Ads campaigns for Bangladeshi brands targeting US, UK, EU, Canada, Australia, and Middle East markets.
Real engagements, real numbers. Each story below is a full case study you can read end-to-end.
Spending BDT 3 lakh per month on Google Ads with no clear lead tracking and a CPL above BDT 4,500. Most leads were unqualified time-wasters with no clear attribution path.
Running Shopping Ads at a 1.8x ROAS — barely breaking even after costs. Generic product feed with poor categorization and no margin-aware bidding strategy.
Scaling but watching CAC creep upward, with 30% of spend going to irrelevant keywords and no clear intent-based segmentation.
Recurring problems we see across new accounts — and the exact playbook we use to fix them.
Most agencies report on clicks and impressions. We track revenue, CAC, and ROAS — connecting Google Ads directly to your CRM through offline conversion imports so you see actual profit, not vanity metrics.
High CPL usually comes from poor keyword targeting, weak ad copy, or unoptimized landing pages. We audit all three and rebuild from the ground up to slash cost per lead — typically by 30-60% within 90 days.
Without proper negative keyword management, you'll bleed budget on searches that never convert. We add 100+ negative keywords per campaign to protect your spend and improve match quality.
Higher rankings come from better quality scores — not bigger budgets. We optimize ad relevance, expected CTR, and landing page experience to outrank competitors at lower CPC.
Many businesses inherit poorly structured accounts from previous agencies. Our account restructuring service rebuilds everything cleanly — campaigns, ad groups, conversions, and tracking — typically within 14 days.
YouTube isn't broken — it's just often run with the wrong objective and creative. We rebuild YouTube campaigns with proper audience targeting and conversion-optimized creative built for the platform's behavior.
Shopping Ad performance comes down to feed quality, campaign structure, and bidding strategy. We rebuild your Merchant Center feed, segment by margin, implement smart bidding, and add Performance Max — typically doubling ROAS within 60-90 days.
Performance Max requires the right signals to perform. We feed it audience signals, conversion data, creative assets, and asset groups properly structured — turning it from a black box into your highest-performing campaign type.
We don't disappear after launch. You'll get weekly check-ins, real-time Slack/WhatsApp access, and monthly strategy calls — every single month, without exception.
We run cross-border Google Ads campaigns for Bangladeshi brands targeting US, UK, EU, Canada, Australia, and Middle East markets — handling currencies, languages, compliance, and market-specific bidding strategies.
What good looks like at each stage of the engagement — measured against the same KPIs we agreed in week one.
Transparent monthly retainers based on ad spend, campaign complexity, and platform mix. Final pricing depends on scope — contact us for a custom proposal.
We charge for outcomes, not hours. Most clients start with Growth and scale up as their ad spend grows. Our management fee is typically 10-15% of ad spend — fully transparent, with no hidden markups.
Ngital completely transformed our Google Ads performance. They restructured everything, rebuilt our tracking, and within 4 months our ROAS went from 2x to 6x. The reporting is transparent, the team is responsive, and they actually understand our business. Best agency we've worked with in Bangladesh.
We've worked with three agencies before Ngital. None of them came close to the depth of strategy and execution we get here. Our cost per lead has dropped 50%, and we finally know exactly which keywords are driving revenue through their CRM integration.
What I appreciate most is the communication. Most agencies disappear after onboarding. Ngital's team is on Slack, WhatsApp, email — whenever we need them. Plus, the monthly strategy calls give us real insight, not just numbers.
Their Google Ads team is genuinely top-tier. The audit they did before onboarding showed exactly where we were losing money — and within 90 days they had us running profitable campaigns we didn't think were possible.
Ngital's Performance Max expertise alone has been worth the engagement. They understood how to feed the algorithm the right signals when our previous agency just left it as a black box. Our blended ROAS is 3.2x higher now.
The 15 most common questions we hear during sales conversations for google ads. Still not sure? Send us a note — we reply within one business day.
Google Ads cost varies based on your industry, target keywords, and competition. For most Bangladeshi businesses, we recommend a minimum monthly ad spend of BDT 50k–1L to see meaningful results. Our management fees start at BDT 25k/mo for the Starter package. For real estate, fintech, and education industries, larger budgets typically deliver better ROAS due to higher keyword competition.
The Google Ads landscape in 2026 looks very different from even two years ago. AI-driven campaign types like Performance Max are now responsible for the majority of growth in mature accounts, and Google's smart bidding algorithms have become powerful enough that manual bidding is rarely the right choice anymore. Cookieless tracking, Enhanced Conversions, and first-party data integration are no longer optional — they're how successful campaigns measure attribution accurately. Demand Gen Campaigns combine visual storytelling with performance optimization across YouTube, Discover, and Gmail. For Bangladeshi advertisers specifically, we're seeing massive shifts: Bangla-language ads outperforming English in most B2C industries, voice search queries growing rapidly, YouTube emerging as the highest-engagement platform for brand storytelling, and AI Overviews appearing in 30%+ of Bangladeshi search results. The agencies winning in 2026 are the ones embracing AI-driven campaigns, building first-party data strategies, optimizing for Bangladesh's mobile-first audience, and integrating Google Ads with CRM systems for full revenue attribution. At Ngital, we're constantly testing new Google Ads features in beta — including AI Max for Search Campaigns, video reach optimization, Demand Gen Campaigns, and new bid strategies — so our clients stay ahead, not behind.
Hand-picked internal pages — industries we serve, our delivery process, and case studies featuring google ads work.