We're Bangladesh's leading Microsoft Ads (Bing Ads) agency, helping brands reach high-value buyers across Bing, Yahoo, AOL, DuckDuckGo, and the Microsoft Audience Network. With 30-50% lower CPCs than Google Ads and an affluent, less-competitive audience — Microsoft Ads is the secret weapon most BD agencies overlook.
Microsoft Ads (formerly known as Bing Ads) is Microsoft's paid advertising platform, allowing businesses to display ads across Bing, Yahoo, AOL, DuckDuckGo, MSN, Outlook, LinkedIn, and the Microsoft Audience Network.
While Google dominates global search, Microsoft's search ecosystem still serves billions of monthly searches — particularly from desktop users, business professionals, and affluent demographics. For Bangladeshi businesses, Microsoft Ads represents one of the most overlooked yet highest-ROI opportunities in digital advertising today. What makes Microsoft Ads especially valuable in 2026 is the integration with AI-powered tools like Copilot Search and ChatGPT. Microsoft now powers AI-driven search experiences across multiple platforms, and Microsoft Ads automatically appear within these AI-generated results — giving advertisers visibility in conversational AI search that Google can't match. As AI search adoption grows rapidly worldwide, Microsoft Ads is positioned to capture an increasing share of high-intent search traffic. At Ngital, we've quietly built one of Bangladesh's only specialized Microsoft Ads practices. While most BD agencies overlook the platform, our team understands its unique strengths — significantly lower CPCs, more affluent users, less competition, professional desktop demographics, and strategic value for international markets. We've helped clients targeting US, UK, Canadian, Australian, and European markets generate qualified leads at a fraction of Google Ads costs by leveraging Microsoft Ads as a parallel channel.
Most Bangladeshi advertisers think paid search begins and ends with Google. That assumption costs them money. Microsoft's search network reaches a smaller but distinctly different audience than Google — one that skews older, more affluent, more business-focused, and more likely to use desktop computers. Microsoft estimates the average Bing user has higher household income and stronger purchase intent than the average Google user. For B2B brands, e-commerce stores selling premium products, and businesses targeting Western markets, this audience composition is exactly what you want. The economics also work in your favor. Microsoft Ads CPCs are typically 30-50% lower than Google Ads for identical keywords — because most advertisers don't bother with the platform, leaving less competition for the same searches. Conversion rates are often comparable to Google, meaning Microsoft Ads frequently delivers cost per acquisition 30-40% lower than Google for the same business. Combined with Microsoft Ads' direct integration with LinkedIn (allowing professional targeting layers no other search platform offers), the platform becomes especially powerful for B2B and high-value B2C campaigns. For Bangladeshi businesses targeting international markets — exporters, IT services, SaaS platforms, freelance agencies, and brands selling globally — Microsoft Ads is essential. The platform's user base in the US, UK, Canada, Australia, and Europe is significantly stronger than its profile in South Asia. If you're selling internationally, ignoring Microsoft Ads means leaving 20-30% of your search market untapped while your competitors quietly capture it.
We're one of the only agencies in Bangladesh with a dedicated Microsoft Ads practice. While most BD agencies treat Microsoft as an afterthought, we understand its unique algorithm, audience, and optimization techniques.
We help brands seamlessly import their Google Ads campaigns into Microsoft Ads — then optimize specifically for Microsoft's audience and bidding behavior, not just running Google campaigns on autopilot.
Every client receives transparent monthly reports with real metrics — CPC, CTR, conversion rate, CPA, and ROAS. We compare Microsoft Ads performance directly against Google Ads, so you see exactly which platform is more cost-effective.
Microsoft Ads is the only search platform that integrates LinkedIn profile data — allowing you to layer job title, company, and industry targeting onto search campaigns. We use this for high-value B2B and professional-services campaigns.
We specialize in helping Bangladeshi businesses target US, UK, Canada, Australia, EU, and other Western markets — where Microsoft Ads has its strongest user base and most cost-effective performance.
Your campaigns are managed by experienced media buyers, copywriters, designers, and analysts who understand cross-platform paid search — not just Google.
We're already optimizing campaigns for Microsoft's AI-powered search experiences (Copilot, Bing Chat, ChatGPT integrations) — positioning your brand in the future of search.
Every client gets a single point of contact who knows your business and goals. WhatsApp, Slack, email, phone — communicate however you prefer, and get a response within hours.
A complete operating system for paid media — from account architecture to creative testing, measurement and weekly governance. Expand any module to see what we ship.
Every engagement runs through the same 8-step playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
We start with a 30-minute discovery call to understand your business, target audience, current Google Ads performance (if any), and goals. If you're already running Microsoft Ads, we conduct a free audit identifying wasted spend, weak structure, and quick optimization wins.
For brands with existing Google Ads, we import campaigns into Microsoft Ads as a starting point. For new advertisers, we build strategy from scratch — covering keyword research, audience targeting, ad copy approach, and budget allocation.
We install Microsoft's Universal Event Tracking (UET) tag, configure conversion goals, integrate with your CRM, and set up offline conversion imports. We also align tracking with your existing Google Ads setup for cross-platform reporting.
Once campaigns are imported or built, we customize them for Microsoft's unique platform — different audience signals, different bidding behavior, different ad extensions. Running Google campaigns 'as-is' leaves significant performance on the table.
For B2B and professional-services campaigns, we layer LinkedIn profile targeting — job title, company, industry, and function — onto search campaigns. This lets you reach exact decision-makers searching for your service.
Campaigns go live, and our team monitors performance daily. We pause underperforming keywords, scale winners, refine ad copy, and adjust bidding to hit profitable benchmarks within 30-60 days.
We provide unified reporting comparing Microsoft Ads vs. Google Ads performance — showing which platform delivers lower CPC, higher conversion rate, and better ROAS for your business. This guides ongoing budget allocation.
Every month, you receive a detailed report covering Microsoft Ads spend, clicks, conversions, CPA, ROAS — and a comparison against Google Ads — alongside insights on what's working, what's not, and what's next.
A working toolchain — deployed, maintained and reported from on every engagement. No logo theatre.
Bulk campaign management
Keyword and competitor research
Conversion tracking
Shopping feed management
Free heatmaps and session recordings
LinkedIn profile targeting integration
Cross-platform tracking
Cross-platform attribution
Custom client dashboards
Cross-search keyword research
Competitor ad spend analysis on Bing
Lead management and conversion tracking
Microsoft Ads is exceptional for B2B because of LinkedIn profile targeting integration and a more business-focused user base. Ideal for SaaS, IT services, and professional software brands.
For Bangladeshi e-commerce brands selling to US, UK, Australia, or Canada, Microsoft Ads typically delivers 30-50% lower CPC than Google with comparable conversion rates.
Bangladeshi IT firms targeting Western enterprise clients see strong results on Microsoft Ads, where business decision-makers are more concentrated than on consumer-focused platforms.
Reaching hiring managers and procurement teams in Western markets — many of whom use Bing as their default browser at work.
Higher-income demographics on Bing make it ideal for premium fashion, jewelry, electronics, and lifestyle brands.
Reaching adult learners and professional development buyers in international markets.
For Bangladeshi developers targeting NRB (Non-Resident Bangladeshi) buyers in the US, UK, Middle East, and Australia.
Telemedicine, supplements, and wellness brands targeting affluent international customers.
Real engagements, real numbers. Each story below is a full case study you can read end-to-end.
Targeting US enterprise clients with Google Ads only, sitting at a CAC of $185 and unable to scale efficiently.
Selling premium home goods to US and UK customers, achieving 3.2x ROAS on Google Shopping but unable to scale further.
Generating qualified leads from Western markets through Google Ads at $145 per lead — needed a more efficient channel.
Recurring problems we see across new accounts — and the exact playbook we use to fix them.
This is the biggest myth in BD digital marketing. Microsoft's search network handles billions of monthly searches — particularly in Western markets where 8-15% of all desktop searches happen on Bing. For most B2B and international campaigns, that volume is more than enough to drive meaningful pipeline.
Three reasons: lower CPC (often 30-50% cheaper), different audience composition (more affluent, more business-focused), and zero competition in Bangladesh. Most BD agencies ignore Microsoft Ads — meaning early adopters capture market share their competitors don't even know exists.
Most failed Microsoft Ads accounts make the same mistakes: importing Google campaigns without optimization, ignoring LinkedIn targeting, using Google ad copy verbatim, and failing to set up UET tracking properly. We rebuild accounts to leverage Microsoft's unique strengths.
That's because most agencies don't have specialized Microsoft Ads expertise. The platform's interface, bidding behavior, and optimization techniques differ enough from Google that 'Google specialists' often produce mediocre Microsoft results.
We handle the entire setup — account creation, billing setup, UET tag installation, conversion tracking, campaign import, and audience strategy. Most clients are fully launched within 7-14 days.
For Bangladesh-only campaigns, Microsoft Ads has limited volume. But for any business targeting US, UK, Canada, Australia, EU, or NRB audiences, Microsoft Ads is essential. We help you decide based on your audience.
We typically recommend allocating 10-20% of total search budget to Microsoft Ads as a test. If performance is comparable to or better than Google after 60-90 days, you scale up. If not, you scale down. No guesswork.
Microsoft Ads requires specialized knowledge — the platform behaves differently from Google despite surface similarities. Our team handles both platforms in coordination, ensuring you get expertise on each.
What good looks like at each stage of the engagement — measured against the same KPIs we agreed in week one.
Transparent monthly retainers tied to ad spend, market scope, and complexity. No setup fees, no lock-in — month-to-month contracts with 30 days' notice.
Small businesses and startups
Growing brands ready to scale
High-spend brands and international campaigns
Final pricing depends on your industry, target markets, ad spend, and complexity. Contact us for a custom proposal.
Closest retainer for this service: Performance Marketing — BDT 120,000 – 350,000. Multi-channel paid media with creative testing and full tracking.
Ngital introduced us to Microsoft Ads at a time when our Google Ads costs were rising fast. Within 4 months, Microsoft was delivering enterprise leads at half the cost of Google. We had no idea this opportunity existed — most agencies don't even mention it.
For our US-targeted e-commerce business, Microsoft Shopping Ads have become our most profitable channel — 5.8x ROAS vs Google's 3.2x. The difference is so significant that we've shifted budget aggressively. Ngital figured this out for us.
What I appreciate is the combined strategy — Ngital doesn't try to convince us Microsoft is better than Google. They help us run both intelligently, which is what actually works. Their cross-platform reporting makes budget decisions easy.
As an exporter targeting US and European markets, Microsoft Ads turned out to be the secret weapon we'd been missing. Lower CPCs, better quality leads, less competition. Ngital's team understood the platform deeply when no one else did.
Our team holds Microsoft Advertising certifications and stays current on platform updates through ongoing training.
Multi-platform expertise that enables true cross-channel paid search strategy.
Recognised as one of Bangladesh's leading digital agencies for measurable performance.
Active member of the e-Commerce Association of Bangladesh.
Featured on GoodFirms with verified client reviews and a 4.9/5 average rating.
Dhaka Tribune, The Financial Express, The Business Standard.
The 15 most common questions we hear during sales conversations for microsoft ads. Still not sure? Send us a note — we reply within one business day.
The Microsoft Ads landscape in 2026 is being reshaped by AI search integration, expanded LinkedIn data, and growing platform investment. Microsoft now powers AI-driven search experiences across Copilot (Microsoft's AI assistant), Bing Chat, and even ChatGPT integrations — meaning Microsoft Ads now appear within AI-generated answers in conversational search. As AI search adoption grows globally, this gives Microsoft Ads advertisers visibility that Google Ads users don't have. LinkedIn profile targeting has also expanded with more granular options, making Microsoft Ads increasingly powerful for B2B and professional-services brands. For Bangladeshi advertisers specifically, the biggest opportunities in 2026 are international market campaigns (US, UK, Canada, Australia where Bing has substantial market share), B2B campaigns leveraging LinkedIn integration, e-commerce brands using Microsoft Shopping Ads for premium product categories, and AI search optimization to capture early-mover advantage in conversational AI search. At Ngital, we're constantly testing new Microsoft Ads features in beta — including expanded Performance Max capabilities, AI search integrations, new LinkedIn targeting layers, and emerging Audience Network placements — to keep our clients ahead, not behind.
Setup, audiences, formats, and AI search — written for the local market.
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