- 01
Step 01
We start with a 30-minute discovery call to understand your business, target audience, brand aesthetic, and goals. If you're already running Pinterest Ads, we conduct a free audit identifying weak creative, wasted spend, broken tracking, and quick optimization wins.
- 02
Step 02
Our team designs a Pinterest-specific strategy covering campaign objectives, ad format mix (Promoted Pins, Shopping, Video, Idea Pins), audience targeting plan, board structure, and pin design direction. You receive a detailed strategy document with sample pin mockups before any paid spend begins.
- 03
Step 03
We install the Pinterest Tag, configure Pinterest Conversion API for server-side tracking, set up custom conversion events, and integrate with Google Tag Manager, GA4, and your CRM. Without this foundation, even great creative can't be optimized properly.
- 04
Step 04
Our in-house design team produces 10-20 Pinterest-optimized creatives per campaign — vertical pins (2:3 ratio), Idea Pins, video pins, carousel pins, and shopping pins. Every creative is built around Pinterest's unique aesthetic, search behavior, and high-intent user mindset.
- 05
Step 05
For product-driven brands, we set up Pinterest Catalog, sync product feeds (Shopify, WooCommerce, custom platforms), optimize product imagery, and structure Shopping campaigns by category and margin for profitable ROAS.
- 06
Step 06
Campaigns go live, and our team monitors performance daily for the first three weeks. We pause underperforming creatives, scale winners, refine targeting, and rapidly iterate based on Pinterest's unique performance signals.
- 07
Step 07
Alongside paid campaigns, we optimize organic Pinterest presence — pin descriptions, board structures, keyword tagging, and content freshness — so paid and organic strategies compound over time.
- 08
Step 08
Every month, you receive a detailed report covering Pinterest spend, impressions, saves, outbound clicks, conversions, CPA, and ROAS — alongside insights on what's working, what's not, and what's next. We tie Pinterest spend directly to revenue impact.