We're Bangladesh's specialist Truecaller Ads agency, helping brands reach 60+ million Bangladeshi mobile users through high-trust, conversion-driven mobile advertising. From call generation to app installs to brand building — we turn Truecaller's massive mobile reach into measurable business growth.
Truecaller Ads are paid advertising campaigns that run across the Truecaller app — the most-used caller identification, spam blocking, and communication platform in Bangladesh.
With over 60 million active Truecaller users in Bangladesh and growing, the app reaches nearly every smartphone owner in the country. Unlike Facebook or Google, where users go for entertainment or information, Truecaller is opened with high frequency throughout the day — every time a call comes in, every time someone makes a call, and every time users check unknown numbers. This creates a uniquely attentive advertising environment with very high engagement rates. For Bangladeshi businesses in 2026, Truecaller Ads offer a combination of reach and trust that few platforms can match. The app's primary function — identifying callers and blocking spam — naturally builds user trust, which extends to the ads served within the platform. Users perceive Truecaller as a utility rather than a social platform, making them less ad-fatigued and more receptive to relevant offers. For industries where direct phone calls drive sales — real estate, healthcare, fintech, education, automotive, and local services — Truecaller's call-to-action ad formats consistently outperform Facebook and Google for cost per call and call quality. At Ngital, we've built one of Bangladesh's only specialist Truecaller Ads practices. While most agencies treat Truecaller as a secondary or unfamiliar channel, our team has deep platform expertise — campaign structure, ad format selection, audience targeting, and creative best practices specific to Truecaller. We've helped clients in real estate, healthcare, fintech, e-commerce, and automotive industries generate qualified calls, app installs, and brand awareness through Truecaller at performance levels often impossible on Facebook or Google.
Bangladesh is a phone-call-driven business culture. Unlike Western markets where most B2C transactions happen online without conversation, Bangladeshi buyers — especially for high-consideration purchases like property, healthcare, vehicles, and financial services — almost always want to speak with someone before deciding. They want to ask questions, negotiate, build trust, and confirm details by voice. This makes phone calls one of the most valuable conversion outcomes for many Bangladeshi businesses, and Truecaller is the platform users open every time they make or receive calls. What makes Truecaller especially powerful for Bangladesh is its near-universal smartphone penetration. Whether you're targeting affluent urban professionals in Gulshan, middle-income families in Mohammadpur, university students in Chittagong, or small business owners in Sylhet — they all use Truecaller. The platform's reach cuts across age, income, geography, and language preference, making it one of the few channels where you can target nearly any segment of Bangladeshi consumers without platform-specific bias. With cost per call frequently 30-50% lower than Facebook for the same campaigns, the ROI for call-driven businesses is substantial. The brands winning in Bangladesh today are recognising that Truecaller isn't just a 'secondary channel' — for many businesses, it's the most cost-effective way to drive direct customer conversations at scale. Real estate developers fill their sales pipelines with Truecaller calls. Healthcare providers book appointments. Fintech apps drive installs. Automotive dealers book test drives. That's where Ngital comes in.
We're one of the only agencies in Bangladesh with a dedicated Truecaller Ads practice. While most agencies are unfamiliar with the platform's interface, ad formats, and optimization techniques — our team specializes in it.
Truecaller's biggest strength is driving phone calls. We design campaigns specifically optimized for call generation — from creative messaging to call extension setup to call quality tracking — making Truecaller a direct revenue channel, not just an awareness play.
Every client receives transparent monthly reports with real metrics — impressions, clicks, calls received, call duration, app installs, and CPA. We measure what matters: actual conversations, qualified inquiries, and pipeline impact.
Your campaigns are managed by experienced media buyers, copywriters, designers, and analysts who understand mobile-first advertising — not just desktop or social platforms.
We run every Truecaller ad format — Caller ID Ads, Banner Ads, Video Ads, Click-to-Call Ads, App Install Ads, and Search Ads. Different objectives need different formats, and we know which works best for each business goal.
Truecaller offers precise targeting by location (down to district level), age, gender, language, device type, and connection type. We use these layers strategically to reach exactly the right Bangladeshi buyers.
We have direct relationships with Truecaller's regional ad team, giving our clients access to platform updates, beta features, and dedicated support that's hard to access for non-specialist agencies.
No hidden fees, no surprise charges. You see exactly how much goes to Truecaller and how much is our management fee. Period.
A complete operating system for paid media — from account architecture to creative testing, measurement and weekly governance. Expand any module to see what we ship.
Every engagement runs through the same 8-step playbook — the only thing that changes is the inputs. Predictable, auditable, repeatable.
We start with a 30-minute discovery call to understand your business, target audience, current marketing performance, and goals. If you're already running Truecaller Ads, we conduct a free audit identifying weak creative, wasted spend, and quick optimization wins.
Our team designs a Truecaller-specific strategy covering campaign objectives, ad format mix (Caller ID, Banner, Video, Click-to-Call), audience targeting plan, geographic strategy, language strategy (Bangla vs. English), and budget allocation.
For new advertisers, we set up your Truecaller advertiser account, install conversion tracking, integrate call tracking with your CRM, and configure measurement for app events (if applicable). Without this foundation, even the best creative can't be optimized properly.
Our in-house creative team produces 5-10 ad creatives per campaign — tailored specifically for Truecaller's placements and Bangladeshi mobile users. Creative is built around clear hooks, mobile-first design principles, and strong CTAs.
Campaigns go live, and our team monitors performance daily for the first two weeks. We pause underperforming creatives, adjust audience targeting, refine bidding, and rapidly iterate on what's working in the Truecaller environment.
For call-driven campaigns, we work with your sales or call center team to evaluate call quality — duration, qualification, conversion rate. This feedback drives ongoing creative and targeting refinement to attract higher-quality callers.
We integrate Truecaller results with your Facebook, Google, and other paid channels — comparing performance, optimizing budget allocation, and ensuring your full paid media stack works together rather than in silos.
Every month, you receive a detailed report covering Truecaller spend, impressions, clicks, calls, app installs, conversions, and CPA — alongside insights on what's working, what's not, and what's coming next.
A working toolchain — deployed, maintained and reported from on every engagement. No logo theatre.
Campaign management and optimization
Targeting research and audience analysis
Call tracking and quality measurement
Cross-platform tracking implementation
Cross-channel attribution
Custom client dashboards
App install attribution
Mobile deep linking and measurement
Creative asset production
Mobile video production
Lead management and call attribution
Automation between Truecaller leads and CRM
One of Truecaller's strongest industries. We drive qualified buyer calls for developers, agencies, and property platforms — at significantly lower cost per call than Facebook or Google.
Hospitals, diagnostic centers, dental clinics, and specialty practices use Truecaller to drive appointment bookings through Click-to-Call ads. Higher call quality than most other channels.
Car dealerships, service centers, and motorcycle showrooms drive test drive bookings, service inquiries, and showroom visits through Truecaller's call-focused ad formats.
Digital wallets, lending platforms, insurance brands, and banks use Truecaller for app installs, brand awareness, and direct customer inquiries.
From traditional institutions to platforms like 10 Minute School, education brands drive student inquiries and course signups through Truecaller's massive reach.
Plumbers, electricians, AC service providers, home cleaning services, and other local businesses generate direct service calls — perfect for Truecaller's Click-to-Call format.
Mobile operators, ISPs, and broadband providers use Truecaller for plan promotions, package upgrades, and brand campaigns reaching nearly all smartphone users.
Brands selling premium or considered products use Truecaller for awareness and consideration-stage campaigns alongside calls and inquiries.
Real engagements, real numbers. Each story below is a full case study you can read end-to-end.
Struggling with high CPL on Facebook (৳3,800 per qualified lead) and wanted a cost-effective channel for buyer calls.
Wanted to drive appointment bookings across multiple Dhaka locations.
Scaling installs through Facebook and Google but hitting cost limits.
Recurring problems we see across new accounts — and the exact playbook we use to fix them.
That's exactly where we excel. We handle complete account setup, audience strategy, creative production, campaign launch, and ongoing optimization. Most clients are fully launched within 7-10 days from kickoff.
This is the most common challenge. Truecaller's interface, ad formats, and optimization techniques are different enough from Facebook and Google that generalist agencies often produce mediocre results. Our specialist practice solves exactly this problem.
Low CTR usually comes from creative that wasn't built for Truecaller's small screens and unique placements. We rebuild creative specifically for the platform — bigger fonts, sharper hooks, clearer CTAs, and mobile-optimized visuals.
Call quality issues come from broad targeting or unclear creative messaging. We tighten audience targeting, refine creative to attract serious buyers, and add qualifying language to filter low-intent callers.
This usually means audience targeting is too narrow, ad relevance is poor, or bidding strategy isn't optimized. We rebuild audience layers, refresh creative for higher relevance scores, and adjust bidding to drop CPC by 30-40%.
We typically recommend allocating 15-25% of mobile-focused paid budget to Truecaller as a test. If performance matches or beats Facebook for your industry within 60-90 days, you scale up. If not, you scale down. No guesswork.
Mobile landing page experience matters as much as the ad. We optimize landing pages for mobile speed, clear value proposition, and prominent click-to-call buttons — turning more clicks into actual calls.
We integrate Truecaller into your full-funnel paid strategy, ensuring messaging consistency across platforms while adapting creative to each platform's unique placements and behavior.
What good looks like at each stage of the engagement — measured against the same KPIs we agreed in week one.
Transparent monthly retainers tied to ad spend, format mix, and creative volume. No setup fees, no lock-in — month-to-month contracts with 30 days' notice.
Small businesses and startups
Growing brands ready to scale
High-spend brands and call-driven enterprises
Final pricing depends on your industry, ad spend, and creative volume. Contact us for a custom proposal.
Ngital was the only agency in Bangladesh that genuinely understood Truecaller Ads. While other agencies told us 'we'll figure it out,' Ngital came in with a complete strategy from day one. Our cost per call dropped by more than half within 60 days.
For our diagnostic chain, Truecaller has become the most cost-effective appointment booking channel we have. Ngital figured out the right creative, targeting, and call tracking that made it work — something three previous agencies couldn't deliver.
We were skeptical about Truecaller as an app install channel — Facebook had been our default. Ngital convinced us to test, and Truecaller delivered installs at 38% lower CPI with comparable retention. Now it's a permanent part of our paid mix.
What I appreciate most is that Ngital treats Truecaller as a serious channel — not an afterthought. Their creative team produces Truecaller-specific assets, their reporting separates Truecaller from other channels, and the strategy is genuinely platform-aware.
We work directly with Truecaller's regional advertising team, giving our clients access to platform updates, beta features, and dedicated support.
Multi-platform expertise that enables true cross-channel mobile-first strategy.
Recognised as one of Bangladesh's leading digital agencies for measurable performance.
Active member of the e-Commerce Association of Bangladesh.
Featured on GoodFirms with verified client reviews and a 4.9/5 average rating.
Dhaka Tribune, The Financial Express, The Business Standard.
The 15 most common questions we hear during sales conversations for truecaller ads. Still not sure? Send us a note — we reply within one business day.
Truecaller Ads costs vary based on your industry, audience, and ad format. For most Bangladeshi businesses, we recommend a minimum monthly ad spend of ৳50,000-৳1 lakh to gather meaningful data. Truecaller CPCs and CPMs are typically 30-50% lower than Facebook for the same audiences. Our management fees start at ৳25,000/month for the Starter package.
The Truecaller Ads landscape in 2026 is being shaped by AI-powered audience targeting, expanded video ad formats, and deeper measurement integrations. Truecaller has rolled out improved audience targeting using AI signals — letting advertisers reach users based on calling behavior patterns, time-of-day usage, and contextual signals that other platforms can't access. Video Ads on Truecaller have expanded significantly, with vertical full-screen formats now competing directly with Facebook and TikTok for attention. Measurement integrations with major attribution platforms (AppsFlyer, Adjust, Branch) have also improved dramatically — making cross-platform performance comparison much more reliable. For Bangladeshi advertisers specifically, the biggest opportunities in 2026 are call-driven campaigns for high-consideration purchases (real estate, healthcare, automotive), localized district-level targeting for service businesses, app install campaigns for fintech and edtech apps, and integrated Truecaller-Facebook-Google campaigns where each platform plays a distinct funnel role. The brands winning are those treating Truecaller as a serious channel — not a secondary experiment. At Ngital, we're constantly testing new Truecaller features in beta — including AI-powered audience expansion, enhanced video ad placements, and emerging measurement capabilities — so our clients stay ahead of competitors who are still ignoring the platform entirely.
Setup, formats, targeting, and measurement — written for the local market.
How call-driven brands should split budget between the two platforms.
Creative, targeting, and bidding levers that cut CPL fast.
From creative hook to CRM handoff — the full call funnel.
Attribution, creative, and post-install events for mobile apps.
What works on small screens for BD audiences in 2026.
Reach demand-creation audiences with Meta's targeting.
Capture high-intent buyers actively searching.
Native short-form video advertising for Gen Z.
End-to-end lead funnels and call qualification.
App install campaigns across all platforms.
Full-funnel paid media strategy.
Hand-picked internal pages — industries we serve, our delivery process, and case studies featuring truecaller ads work.